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MTV Launches Channel To Africa


MTV Networks has launched its first music video channel for Africa.

The new 24-hour channel, called MTV Base, is broadcast on satellite television, available to 1.3 million homes across Africa. MTV says it also hopes to sell blocks of broadcast time to local stations so it can reach more people. MTV says about 30 percent of the music played on the channel will be African - such as South Africa's popular kwaito music, a derivative of hip-hop, or mbalax - music from West Africa made famous by Senegalese artist, Youssou N'Dour.

MTV Base is the network's 100th channel and its final global outpost. MTV has already launched stations in North America, Europe, Latin America, and Asia.

Some information for this report provided by Reuters.

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