The European Commission has unveiled plans to overhaul the European Union's rules on consumer protection to increase confidence in online shopping and boost cross-border sales.
The EU's commissioner for consumer protection Maglena Kuneva said the EU wants to harmonize national guidelines to make it easier and safer for customers in the 27-member bloc to shop in other countries.
She added that the EU could not afford to have 27 mini online markets in Europe because such a situation denied consumers choice, opportunity, and competitive prices.
Within the EU last year, only six percent of purchases over the Internet were for products or services from another country.
EU member governments and the European Parliament will have to approve any of the proposed changes to the existing rules, which are now up to 20-years-old.Some information for this report was provided by AFP, AP and Reuters.