with which the world receives information is
increasing, thanks to the Internet, cell phones, and other devices. But
text and instant messaging, as well as so-called "social networks," are more than luxuries.
Robert Raffaele explains, today's instant communication is also helping to
shape the race for the U.S. presidency.
Senators John McCain and Barack Obama, staying "on message"
increasingly means staying "online."
website links helping people register to vote, to links to personalized pages
on "social networks" such as Facebook and My Space - the campaigns of the presumed Republican and
Democratic nominees have embraced the Internet.
Darling is a senior government analyst with the Heritage Foundation, a
conservative research institute in Washington.
says, "Candidates are using all of these new technologies, whether it be
throwing videos on the Internet, or text messages, to get messages out very
quickly. So, we are seeing a campaign that is different than any other campaign
in America's history."
Howard Dean may have been the groundbreaker.
He was a contender for the Democratic presidential nomination in 2004.
including Donald Rieck, of the Center for Media and Public Affairs, credit Dean
as the first candidate to use the Internet to energize supporters.
very effectively utilized the Internet to get his name in front of massive
amounts of people, which again in the presidential race, is what you need to
do," Rieck said.
one website being used by both
candidates. Both have uploaded campaign ads of themselves.
You Tube messages have a direct appeal that expensive television commercials
He adds, "I
think the primary thing is that a person clicks on a You Tube video and then
it's him and the video, and it's his choice, they can stop it, they can pause
it. So I think the intimacy and ownership of the event is better and more
connected to the viewer."
campaign has taken the high-tech battle one step further with his plan to
announce his vice presidential running mate.
who submitted their wireless phone numbers received the information ahead of
the news media, via text message and email.
approach may have pros and cons.
"This is connecting with them almost viscerally through
technology, which is good. But if, especially as the campaign accelerates into
the fall, if you're bombarding these people with daily updates, and filling up
their mailboxes, there could be a backlash against that," Rieck explained.
technology used by the campaigns may
impede the public's ability to separate hype from useful information, analysts
say. And for that reason, voters may lose as candidates battle across the