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Endorsement Deal Could Cheer Up 'Grumpy Cat'

  • VOA News

Grumpy Cat is now an official "spokescat" for Friskies catfood brand.

Grumpy Cat is now an official "spokescat" for Friskies catfood brand.

It’s a tough job market out there, but one grumpy feline has landed a gig that will likely make her one fat cat.

Representatives of the Internet star, Grumpy Cat, have signed a deal with Nestle Purina PetCare's Friskies brand to become the company’s “spokescat,” cementing a relationship between the two that started in March.

“Friskies is always looking for new ways to celebrate playtime for cats and their owners through online content,” said Shawn Brain, Friskies brand manager. “Signing on Grumpy Cat for a longer-term relationship allows Friskies to work with one of the biggest stars in the space. It’s a win-win for everyone – especially people who love watching cat videos and cat owners who love experiencing a variety of online cat content.”

Details of the deal were not made public.

The 1 ½-year-old mixed-breed feline, whose real name is Tardar Sauce, became famous for her pessimistic yet hilarious photos and viral videos. Grumpy Cat also has a movie deal, a book on the New York Times bestseller list, and a branded coffee drink.

Grumpy Cat's Facebook page has more than 1.3 million likes. The perpetually frowning animal also has more than 111,000 Twitter followers.

Grumpy Cat is owned by Tabatha Bundesen, who lives in Phoenix.