A popular brand of beer is hoping American patriotism will boost sales.
Budweiser is changing its name to “America” through the presidential election in November.
"Budweiser has always strived to embody America in a bottle, and we're honored to salute this great nation where our beer has been passionately brewed for the past 140 years," said Budweiser vice president Ricardo Marques.
This is not the first time the iconic beer has appealed to patriotism. In the past it has changed its label to show the Statue of Liberty and the American flag. The company has also tailor-made bottles and cans to reflect events and important dates in other countries.
Budweiser’s parent company, Anheuser-Busch InBev, is a Belgian-Brazilian mega beer company that sells about 25 percent of the world’s beer.
“America” will be spelled out in the same font as Budweiser, and the words “trade mark registered” will be changed to read “indivisible since 1776.” The beer’s slogan, “the king of beers” will be replaced with the motto of the United States, “E Pluribus Unum,” or “Out of Many, One.”
The American Budweiser was first brewed in St. Louis, Missouri, in 1876. The name is somewhat controversial because the original Budweiser was made in the Czech Republic by Budweiser Budvar Brewery. In the EU and many other countries, the American Budweiser is called simply “Bud.”
According to the Atlantic, Budweiser is the third-most-popular beer in America, selling about 100 million cases each year. Globally, beer sales typically spike in the summer months.
