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Rhode Island Promotional Video Shows Reykjavik, Iceland

  • VOA News

A skateboarder rolls past what is apparently Reykjavik's Harpa concert hall in a screen grab from a promotional video for the U.S. state of Rhode Island. (Rhode Island Commerce Corporation)(

A skateboarder rolls past what is apparently Reykjavik's Harpa concert hall in a screen grab from a promotional video for the U.S. state of Rhode Island. (Rhode Island Commerce Corporation)(

A video made to promote tourism in the U.S. state of Rhode Island accidentally used footage filmed in Iceland.

According to CNN, the video was part of a $5 million campaign to promote the new state slogan, “Cooler and Warmer.”

The 110-second video was reportedly taken down quickly once the gaffe was noticed, but Rhode Island’s governor had already tweeted it to her followers.

"Imagine a place that feels like home, but holds enough uniqueness that you are never bored," says a narrator over a scene apparently filmed in Iceland’s capital Reykjavik, reported CNN.

The video’s commissioner, The Rhode Island Commerce Corporation, called it an “honest mistake," according to CNN.

"As the Commerce Corporation put this presentation video together, explicit instructions were given to the local firm that helped with editing to only use Rhode Island footage," said Betsy Wall, the corporation's chief marketing officer, according to the Providence Journal. "A mistake was made."

The company that made the video, IndieWhip, said it would delete the Icelandic scene.

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