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Twitter Tests ‘Buy’ Button on Its Tweets

  • Reuters

FILE - News that Twitter Inc. is testing direct purchasing from tweets fuels a rise in its stock price Sept. 8, 2014.

FILE - News that Twitter Inc. is testing direct purchasing from tweets fuels a rise in its stock price Sept. 8, 2014.

Twitter Inc. is testing a "buy" button in some tweets that allows a mobile user to buy directly from a tweet.

A small percentage of U.S. users will be able to see the “buy” button from Monday, Twitter wrote in a blog post.

"Users will get access to offers and merchandise they can't get anywhere else and can act on them right in the Twitter apps for Android and iOS," the company said.

Twitter's shares were up 3.2 percent at $52.33 in early trading.

Facebook Inc. also has been testing a "buy" button on its website that will let consumers purchase products advertised on its network.

Twitter said an entire purchase could be completed in just a few taps of the smartphone screen. Tapping on the “buy” button embedded in a tweet, the user will be prompted to enter shipping and payment information, which will be sent to the merchant for delivery.

The microblogging service company said it has partnered with social media shopping platforms such as Fancy and Musictoday for the initial test.

Twitter said it would add artists, brands and nonprofit organizations to the test. These include the rapper Eminem, clothing label Burberry and supplier Home Depot Inc.

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