The seventeenth international HIV/AIDS conference is
set to begin in Mexico City on Sunday (7-4-2008). The gathering will once again
focus the globe’s attention on a disease that has so far claimed more than two
million lives, mostly in sub-Saharan Africa. Experts say at least 33 million
people are currently living with HIV. In Mexico, journalists will be confronted
with the task of covering an event attended by thousands of people, with masses
of information disseminated. The media will also have to present new
developments in the battle against HIV/AIDS to their audiences, in ways that
both entertain and inform. VOA’s Darren Taylor reports.
“The challenges facing the world’s media in Mexico City
will be massive, and I’m not trying to be melodramatic,” says Mia Malan, an
international media trainer who’s instructed journalists all over the globe,
including in Kenya, Nigeria, India and Czech Republic, on reporting on
HIV/AIDS.
She says most reporters covering the Mexico conference
will have to maintain a “delicate balance” between covering the controversial
issues that could arise, and providing their readers, listeners and viewers
with “public service information” that could protect them against contracting
HIV/AIDS.
“There’ve been several studies that have shown that health
correspondents that specialize in HIV reporting do tend to provide more of a
public service and become AIDS activists themselves in many ways, and report on
HIV in a very different way from general reporters,” Malan tells VOA. She’s
also a doctoral student in media studies at the University of Stellenbosch in
her home country, South Africa. The focus of her intensive research is the
media’s coverage of HIV/AIDS.
At previous international conferences, says Malan, a lot
of attention has focused on South Africa, mainly because of President Thabo
Mbeki’s controversial opinion that HIV doesn’t cause AIDS and health minister
Manto Tshabalala-Msimang’s contentious belief that certain foods, such as
garlic, are better at prolonging HIV-positive peoples lives than antiretroviral
drugs.
Malan explains that while both Mbeki’s and
Tshabalala-Msimang’s “almost comical” viewpoints provided the world media with
“sexy copy,” they also had the “negative effect” of swaying the media’s
attention away from more positive developments in the HIV/AIDS sector.
“There were so many studies on microbicides and male
circumcision as a preventative measure. And many of those studies were carried
out in South Africa, but were not reported on as a result of (the media)
focusing on (the South African president and his health minister) who were
doing all the wrong things at the conferences.”
Malan continues, “It’s very important for reporters to
bear in mind when reporting on a conference of this magnitude to use the
opportunity to educate the public about new developments and not to become
completely distracted by controversies that may erupt – although these obviously
also need to be covered.”
Activists will set Mexico agenda
Thousands of activists will attend the Mexico City event,
and Malan expects them to “set the agenda to a large degree regarding what the
media does and doesn’t cover.” She says the international HIV/AIDS advocacy
movement is “very different” from other “drumbeating” activist organizations in
the world.
“We’re talking about sophisticated people here - doctors,
lawyers, scientists. Not your usual run-of-the-mill activists. They’re
extremely knowledgeable, and very, very influential. Yet, at the same time,
they also know how and when to be militant,” she states. “In Mexico City, they
will do all they can to focus the media’s attention on issues that are most
important to them….”
Malan expects South Africa’s Treatment Action Campaign,
which she describes as the “largest AIDS activist organization in Africa, and
one of the largest and most influential in the entire world” to once again be
prominent in Mexico, and to therefore feature in many international news
reports.
At previous events, she explains, the TAC “actually barged
in on many press conferences that they felt didn’t raise the issues that should
have been raised, and they would disrupt events that they felt didn’t address
the issues. Those sorts of things definitely catch the attention of the media.”
But Malan emphasizes that organizations such as the TAC,
aide from focusing attention on HIV/AIDS, provide an invaluable public service.
“When the South African health minister made controversial
statements against antiretroviral drugs in Toronto, and the Bangkok conference
in 2004, the TAC was extremely fast to react and get journalists together to
educate them about why those statements were wrong. As a result, the public
eventually received the correct information about the drugs.”
HIV/AIDS now a ‘human rights issue’…. But complex
science involved
In Mexico City, Malan will be a member of a United Nations
panel on AIDS, culture, human rights and the media. She says that the media has
in recent years increasingly portrayed the disease as a human rights issue.
“AIDS is all about human rights. It’s about basic rights,
like the right to access to medicine that can make you live longer, the right
to access to land in the case of many cultures in Africa of widows that get
disinherited when they refuse to be inherited by their brothers-in-law; it’s
about the right to dignity and (to) have a life (where) people don’t
discriminate against you. And that is important. Those stories need to be told
in the media.”
She stresses that the human rights aspect of the pandemic
is easier for journalists to reflect when the reporters have access to people
who are experiencing certain struggles “first hand.”
“Activist groups and others at the conference, like
they’ve done before, will have people there who are HIV-positive, and have
direct experience in issues, so that these people can be quoted by media to
bring the story alive for the public so that they are better able to relate to
it, and be moved to action by it,” says Malan.
She acknowledges that there’s a “lot of science” involved
in HIV/AIDS reporting, and that unless journalists have “scientific
backgrounds,” there’s always a risk that incorrect information could be passed
on to the public.
“AIDS is a complex issue. It’s not an issue that you get
to understand everything about just from a conference,” Malan comments. “It’s
very important that journalists get educated on (scientific) issues. They must
have access to people who can explain this science to them, and then they must
be assisted to tell those stories in a simple way that can be absorbed by the
public. There’s a great need for more training of the media in this regard,
especially in developing regions such as Africa.”
Journalists will have to be creative
Another challenge that reporters in Mexico City will face,
says Malan, is that of “HIV/AIDS fatigue” on the part of many international
news editors.
“Some people in the media are simply tired of hearing
about the disease. More and more of them are not willing to publish or
broadcast stories about HIV/AIDS, unless these stories are exceptional,” she
maintains. “The challenge for
journalists is to present stories in such a way that editors will use them,
while still maintaining accuracy.”
Malan says there’ll be an “incredible amount” of
competition between the thousands of journalists who’ll be attending what’s
billed as the largest conference in the world.
“They will all want to get their stories out first, so the
media area will not be a place for the fainthearted,” she smiles knowingly,
adding that reporters from developing countries may well be at a disadvantage
in this competition.
“Media outlets from countries like the United States often
have entire teams of reporters covering this huge event, whereas organizations
from places like Africa are extremely fortunate when they have just one
journalist present. So it requires from you (as a reporter from a developing
land) to have the skill to see the other stories, the other angles, that would
make your stories special.”
But, regardless of their backgrounds, all journalists in
Mexico City will be confronted with “information overload,” says Malan.
“Reams and reams of press releases will be thrown at them,
hundreds of panel discussions, each invitation promising that it’s the best
event on earth,” she laughs. “There are so many sessions happening at the same
time, and you’re just one person and you can just be at one place at any given
time, which means that you will necessarily miss other stories. That can be
very nerve-wracking for an inexperienced reporter.”
Nevertheless, as a journalist and a trainer, Malan says
she’s looking forward to the Mexico conference as an opportunity for the media
to prove that it’s at the forefront of the struggle against the most
devastating disease the world has yet witnessed.