News / Science & Technology

    Apple Changed Way the World Communicates

    Customers are seen in an Apple store in Madrid, Spain, August 25, 2011
    Customers are seen in an Apple store in Madrid, Spain, August 25, 2011

    Multimedia

    Under the leadership of Steve Jobs, Apple has produced products that have changed the way people around the world communicate, obtain information and entertain themselves. Here's a look at Apple’s success and what sets the company apart from other computer companies as it prepares for its founder and visionary leader to step down as CEO.

    Whether it’s iPods, iPhones or iPads, they have become a part of daily life for people around the world. Technology analyst Francis Lun in Hong Kong said the man responsible is Apple’s chief executive officer, Steve Jobs.

    "Steve Jobs actually changed the way that we download music, changed the way that we use handsets, and also changed the way that we use computers," said Lun.

    University of California Los Angeles management professor Richard Rumelt said the ideas behind Apple’s products are not original.

    “Apple didn’t invent personal computers, it didn’t invent [the] mouse and windows interface, it didn’t invent digital music players, it didn’t invent the smart phone or the tablet,” he said.

    Ted Rozolis of IEEE Computer Society said there is one thing Apple can do that other computer companies have not achieved.

    “They take a lot of concepts and re-purpose them, repackage them, make them beautiful and everybody wants to have them," said Rozolis. "They always had a way to take technology and make it again affordable and easy to use and therefore popular.”

    IEEE Computer Society President Sorel Reisman said that’s why Apple has succeeded while many other companies have failed.

    “It’s just astounding how many computer companies were in the PC business in the '80s that no longer exist,” Reisman observed.

    Reisman also said the Internet has been key to Apple’s growth.

    “When you travel, everybody’s got one of these things, an Apple iPad. When I say everybody, I mean little kids, mothers, women who would otherwise be knitting,” Reisman said.

    Rumelt wrote a book that examines the strategies of businesses such as Apple. He said Apple leaves features out of its products that it cannot implement well. Other companies have tried to make products that are similar to Apple’s, but they have not been as successful.

    “So we have here a very interesting contrast between the Apple sense of only doing what you can do well, versus the standard industry approach, which is stick in every possible feature you can, but in the end that’s kludgy [inefficient or clumsy].”

    With Steve Jobs’ stepping down as Apple’s CEO, some consumers, like this man from Germany, fear Apple no longer will be the same.

    "Definitely on the innovation. I don't think they will continue to be so innovative as he is the brains behind the ideas," he said.

    Many analysts have a different view. IEEE Computer Society President Reisman said, “He’s handpicked his successors. They’ve been trained to be his successors. I think the company is fine. It’ll be fine.”

    Still, management professor Rumelt warns that Apple’s managers need to be careful.

    “If the people who continue to manage Apple into the future don’t impose that same kind of very demanding standards of design excellence on the products they release, then you’ll begin to see a dilution of the company’s brand name," he said.

    For the next three to five years, however, Rumelt said Apple already has its product plans in place.

    You May Like

    Video Somali, AU Forces Face Resurgent Al-Shabab

    Somalia’s Western backers frustrated over country’s slow progress in establishing its armed forces to bring security after 25 years of chaos

    Israel Makes Push for Gaza Strip Recovery

    After years of economic blockade and attempts to disable Hamas, Israeli leaders eventually realized that Hamas’ downfall could lead to chaos or the rise of a more radical Jihadist group

    Slump in Chinese Tourists Hitting Hong Kong Retail

    Mainland Chinese account for up to three-quarters of visitors to Hong Kong, but that number is falling, and shopping centers are struggling to 'shift gears' and maintain sales

    This forum has been closed.
    Comments
         
    There are no comments in this forum. Be first and add one

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Somali, African Union Forces Face Resurgent Al-Shababi
    X
    Henry Ridgwell
    April 28, 2016 4:20 PM
    The Islamic State terror group claimed its first attack in Somalia earlier this week, though the claim has not been verified by forces on the ground. Meanwhile, al-Shabab militants have stepped up their attacks as Somalia prepares for elections later this year. Henry Ridgwell reports there are growing frustrations among Somalia’s Western backers over the country’s slow progress in forming its own armed forces to establish security after 25 years of chaos.
    Video

    Video Somali, African Union Forces Face Resurgent Al-Shabab

    The Islamic State terror group claimed its first attack in Somalia earlier this week, though the claim has not been verified by forces on the ground. Meanwhile, al-Shabab militants have stepped up their attacks as Somalia prepares for elections later this year. Henry Ridgwell reports there are growing frustrations among Somalia’s Western backers over the country’s slow progress in forming its own armed forces to establish security after 25 years of chaos.
    Video

    Video Bangladesh Targeted Killings Spark Wave of Fear

    People in Bangladesh’s capital are expressing deep concern over the brutal attacks that have killed secular blogger, and most recently a gay rights activist and an employee of the U.S. embassy. Xulhaz Mannan, an embassy protocol officer and the editor of the country’s only gay and transgender magazine Roopban; and his friend Mehboob Rabbi Tanoy, a gay rights activist, were hacked to death by five attackers in Mannan’s Dhaka home earlier this month.
    Video

    Video Documentary Tells Tale of Chernobyl Returnees

    Ukraine this week is marking the 30th anniversary of the world's worst nuclear accident, at the Chernobyl nuclear power plant. Soviet officials at first said little about the accident, but later evacuated a 2,600-square-kilometer "exclusion zone." Some people, though, came back. American directors Holly Morris and Anne Bogart created a documentary about this faithful and brave community. VOA's Tetiana Kharchenko reports from New York on "The Babushkas of Chernobyl." Carol Pearson narrates.
    Video

    Video Nigerians Feel Bite of Buhari Economic Policy

    Despite the global drop in the price of oil, Nigerian President Muhammadu Buhari has refused to allow the country's currency to devalue, leading to a shortage of foreign exchange. Chris Stein reports from Lagos businessmen and consumers are feeling the impact as the country deals with a severe fuel shortage.
    Video

    Video  Return to the Wild

    There’s a growing trend in the United States to let old or underused golf courses revert back to nature. But as Erika Celeste reports from one parcel in Grafton, Ohio, converting 39 hectares of land back to green space is a lot more complicated than just not mowing the fairway.
    Video

    Video West Urges Unity in Libya as Migrant Numbers Soar

    The Italian government says a NATO-led mission aimed at stemming the flow of migrants from Libya to Europe could be up and running by July. There are concerns that the number of migrants could soar as the route through Greece and the Balkans remains blocked. Western powers say the political chaos in Libya is being exploited by people smugglers — and they are pressuring rival groups to come together under the new unity government. VOA's Henry Ridgwell reports.
    Video

    Video Russia’s TV Rain Swims Against Tide in Sea of Kremlin Propaganda

    Russia’s media freedoms have been gradually eroded under President Vladimir Putin as his government has increased state ownership, influence, and restrictions on critical reporting. Television, where most Russians get their news, has been the main target and is now almost completely state controlled. But in the Russian capital, TV Rain stands out as an island in a sea of Kremlin propaganda.
    Video

    Video Kurdish Town Receives Refugees but Lacks Resources

    A wave of refugees is pouring into the Kurdish town of Afrin in northern Syria as a result of fighting between rebel forces and Islamic State militants. VOA’s Amina Misto went to the town and reports local authorities are finding it difficult to cope with this influx of internally displaced people. Bronwyn Benito narrates her report.
    Video

    Video Scientists Build Human Tissue on Animal Matrix

    The question has always been, if a gecko can grow back its tail, why can't we regenerate our lost body parts? Well, maybe we can, someday. Scientists are moving towards the ability to rebuild fully functioning organs, and have made significant progress replacing muscles and other tissue.
    Video

    Video Containing Chernobyl Radiation Continues 30 Years After Explosion

    April 26 marks the 30th anniversary of the Chernobyl nuclear disaster. Hundreds were killed following the explosion and it's estimated that thousands more have died from cancers caused by the radiation. Henry Ridgwell traveled to Chernobyl and reports for VOA on the continuing efforts to decommission the site -- and on the fledgling plans for a new future in the vast exclusion zone.
    Video

    Video Frustration Builds Among Refugees Trapped at Macedonian Border

    On the Greek border with Macedonia, 12,000 refugees continue to wait. Since the route to the rest of Europe was closed last month, the makeshift camp at Idomeni has seen protests and tear gas. But while those here wait, their frustration grows — as do reports of people attempting to find new ways of continuing their journey. John Owens reports from Idomeni.
    Video

    Video Researchers: Bees Help Kenyan Farmers Fend Off Elephants

    Elephant crop-raiding continues to be a major source of human-wildlife conflict in Kenya, so one elephant researcher is helping to alleviate the problem near Tsavo East National Park with beehive fences, which use elephants’ natural aversion to bees to deter them from farms. VOA’s Jill Craig visited the area ahead of this month's Giants Club Summit, which will bring together dignitaries at Mount Kenya to find solutions to combat poaching, the No. 1 threat to elephants.

    Special Report

    Adrift The Invisible African Diaspora