News / Science & Technology

Apple Changed Way the World Communicates

Customers are seen in an Apple store in Madrid, Spain, August 25, 2011
Customers are seen in an Apple store in Madrid, Spain, August 25, 2011

Multimedia

Elizabeth Lee

Under the leadership of Steve Jobs, Apple has produced products that have changed the way people around the world communicate, obtain information and entertain themselves. Here's a look at Apple’s success and what sets the company apart from other computer companies as it prepares for its founder and visionary leader to step down as CEO.

Whether it’s iPods, iPhones or iPads, they have become a part of daily life for people around the world. Technology analyst Francis Lun in Hong Kong said the man responsible is Apple’s chief executive officer, Steve Jobs.

"Steve Jobs actually changed the way that we download music, changed the way that we use handsets, and also changed the way that we use computers," said Lun.

University of California Los Angeles management professor Richard Rumelt said the ideas behind Apple’s products are not original.

“Apple didn’t invent personal computers, it didn’t invent [the] mouse and windows interface, it didn’t invent digital music players, it didn’t invent the smart phone or the tablet,” he said.

Ted Rozolis of IEEE Computer Society said there is one thing Apple can do that other computer companies have not achieved.

“They take a lot of concepts and re-purpose them, repackage them, make them beautiful and everybody wants to have them," said Rozolis. "They always had a way to take technology and make it again affordable and easy to use and therefore popular.”

IEEE Computer Society President Sorel Reisman said that’s why Apple has succeeded while many other companies have failed.

“It’s just astounding how many computer companies were in the PC business in the '80s that no longer exist,” Reisman observed.

Reisman also said the Internet has been key to Apple’s growth.

“When you travel, everybody’s got one of these things, an Apple iPad. When I say everybody, I mean little kids, mothers, women who would otherwise be knitting,” Reisman said.

Rumelt wrote a book that examines the strategies of businesses such as Apple. He said Apple leaves features out of its products that it cannot implement well. Other companies have tried to make products that are similar to Apple’s, but they have not been as successful.

“So we have here a very interesting contrast between the Apple sense of only doing what you can do well, versus the standard industry approach, which is stick in every possible feature you can, but in the end that’s kludgy [inefficient or clumsy].”

With Steve Jobs’ stepping down as Apple’s CEO, some consumers, like this man from Germany, fear Apple no longer will be the same.

"Definitely on the innovation. I don't think they will continue to be so innovative as he is the brains behind the ideas," he said.

Many analysts have a different view. IEEE Computer Society President Reisman said, “He’s handpicked his successors. They’ve been trained to be his successors. I think the company is fine. It’ll be fine.”

Still, management professor Rumelt warns that Apple’s managers need to be careful.

“If the people who continue to manage Apple into the future don’t impose that same kind of very demanding standards of design excellence on the products they release, then you’ll begin to see a dilution of the company’s brand name," he said.

For the next three to five years, however, Rumelt said Apple already has its product plans in place.

You May Like

Sydney Hostage-taker Failed to Manipulate Social Media

Gunman forced captives to use personal Facebook, YouTube accounts to issue his demands; online community helped flag messages, urged others not to share them More

UN Seeks $8.4 Billion to Help War-Hit Syrians

Effort aimed at helping Syrians displaced within their own country and those who've fled to neighboring ones More

Who Are the Pakistani Taliban?

It's an umbrella group of militant organizations whose objective is enforcement of Sharia in Pakistan 'whether through peace or war' More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Putin: Russian Economy to Rebound in 2 Yearsi
X
December 18, 2014 5:13 PM
Russian President Vladimir Putin held his annual end-of-the-year news conference Thursday, tackling questions on the Russian economy, the crisis in Ukraine and Russian relations with the west. VOA's Jeff Custer reports.
Video

Video Putin: Russian Economy to Rebound in 2 Years

Russian President Vladimir Putin held his annual end-of-the-year news conference Thursday, tackling questions on the Russian economy, the crisis in Ukraine and Russian relations with the west. VOA's Jeff Custer reports.
Video

Video Nigerians Fleeing Boko Haram Languish in Camp Near Capital

In its five-year effort to impose Islamic law in northeastern Nigeria, the Boko Haram extremist group has killed thousands of people and forced hundreds of thousands to flee. Some of those who ran for their lives now live in squalor on the edges of the capital, Abuja. Chris Stein reports for VOA.
Video

Video Detained Turkish Journalists Follow Teachings of US-Based Preacher

The Turkish government’s jailing of critical journalists has sparked international condemnation and is being seen as an effort to undermine the followers of an ailing Turkish preacher based in the United States. VOA religion reporter Jerome Socolovsky has more.
Video

Video Will Pakistan School Shooting Galvanize Pakistan Against Extremism?

The attack on a military school in Pakistan’s northwest city of Peshawar left 141 dead, including 132 children. Strong statements of condemnation poured in from across the world. The country announced three days of mourning, and the leadership, both political and military, promised retribution. VOA's Ayesha Tanzeem looks at how likely the Pakistani government is to clamp down on all extremist groups.
Video

Video ‘Anti-Islamization’ Marches Increase Tensions In Germany

Anti-immigrant rallies in Germany have been building in recent weeks, peaking Monday night in the city of Dresden where tens of thousands of people turned out to demonstrate against what they call the ‘Islamization’ of the West. Germany has offered asylum to more Syrian refugees than any other country, and this appears to have set off the protests. Henry Ridgwell reports from London.
Video

Video Aceh Rebuilt Decade After Tsunami, But Scars Remain

On December 26, 2004 there was an earthquake in the Indian Ocean so powerful it caused the Earth’s axis to wobble a few centimeters. Onshore on the island of Sumatra, the resulting tsunami was devastating. A decade later, VOA Correspondent Steve Herman reports from Banda Aceh, Indonesia, where although there is little remaining evidence of the physical devastation, the psychological scars among survivors remain.
Video

Video Refugees Living in Kenya Long for Peace in the Home Countries

Kenya is host to numerous refugees seeking safe haven from conflict. Immigrants from Somalia face challenges in their new lives in Kenya. Ahead of International Migrants Day (December 18) Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video Turkey's Authoritarianism Dismays Western Allies

The Turkish government has been defiant in the face of criticism at home and abroad for its raids targeting opposition media. The European Union on Monday expressed dismay after President Recep Tayyip Erdogan lashed out at Brussels for criticizing his government's action. Turkey's bid to be considered for EU membership has been on hold while critics accuse the NATO ally of increasingly authoritarian rule. Zlatica Hoke reports.

All About America

AppleAndroid