News / Science & Technology

Apple Changed Way the World Communicates

Customers are seen in an Apple store in Madrid, Spain, August 25, 2011
Customers are seen in an Apple store in Madrid, Spain, August 25, 2011

Multimedia

Elizabeth Lee

Under the leadership of Steve Jobs, Apple has produced products that have changed the way people around the world communicate, obtain information and entertain themselves. Here's a look at Apple’s success and what sets the company apart from other computer companies as it prepares for its founder and visionary leader to step down as CEO.

Whether it’s iPods, iPhones or iPads, they have become a part of daily life for people around the world. Technology analyst Francis Lun in Hong Kong said the man responsible is Apple’s chief executive officer, Steve Jobs.

"Steve Jobs actually changed the way that we download music, changed the way that we use handsets, and also changed the way that we use computers," said Lun.

University of California Los Angeles management professor Richard Rumelt said the ideas behind Apple’s products are not original.

“Apple didn’t invent personal computers, it didn’t invent [the] mouse and windows interface, it didn’t invent digital music players, it didn’t invent the smart phone or the tablet,” he said.

Ted Rozolis of IEEE Computer Society said there is one thing Apple can do that other computer companies have not achieved.

“They take a lot of concepts and re-purpose them, repackage them, make them beautiful and everybody wants to have them," said Rozolis. "They always had a way to take technology and make it again affordable and easy to use and therefore popular.”

IEEE Computer Society President Sorel Reisman said that’s why Apple has succeeded while many other companies have failed.

“It’s just astounding how many computer companies were in the PC business in the '80s that no longer exist,” Reisman observed.

Reisman also said the Internet has been key to Apple’s growth.

“When you travel, everybody’s got one of these things, an Apple iPad. When I say everybody, I mean little kids, mothers, women who would otherwise be knitting,” Reisman said.

Rumelt wrote a book that examines the strategies of businesses such as Apple. He said Apple leaves features out of its products that it cannot implement well. Other companies have tried to make products that are similar to Apple’s, but they have not been as successful.

“So we have here a very interesting contrast between the Apple sense of only doing what you can do well, versus the standard industry approach, which is stick in every possible feature you can, but in the end that’s kludgy [inefficient or clumsy].”

With Steve Jobs’ stepping down as Apple’s CEO, some consumers, like this man from Germany, fear Apple no longer will be the same.

"Definitely on the innovation. I don't think they will continue to be so innovative as he is the brains behind the ideas," he said.

Many analysts have a different view. IEEE Computer Society President Reisman said, “He’s handpicked his successors. They’ve been trained to be his successors. I think the company is fine. It’ll be fine.”

Still, management professor Rumelt warns that Apple’s managers need to be careful.

“If the people who continue to manage Apple into the future don’t impose that same kind of very demanding standards of design excellence on the products they release, then you’ll begin to see a dilution of the company’s brand name," he said.

For the next three to five years, however, Rumelt said Apple already has its product plans in place.

You May Like

China May Be Biggest Winner From Ukraine Crisis

Missile sales, oil and gas shipments are among many areas that may drive Beijing and Moscow closer together in coming years More

Obama Faces Chaotic World, Limits of Power

Current foreign policy issues bring into focus challenges for US policymakers who are mindful of Americans' waning appetite for overseas military engagements More

SADC Meeting Lesotho Officials to Resolve Stalemate

Official says regional bloc has been engaged with leaders in Lesotho to resolve political disagreement that led to coup attempt More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
West Africa Ebola Vaccine Trials Possible by Early 2015i
X
Carol Pearson
August 30, 2014 7:14 PM
A U.S. health agency is speeding up clinical trials of a possible vaccine against the deadly Ebola virus that so far has killed more than 1,500 people in West Africa. If successful, the next step would be a larger trial in countries where the outbreak is occurring. VOA's Carol Pearson has more.
Video

Video West Africa Ebola Vaccine Trials Possible by Early 2015

A U.S. health agency is speeding up clinical trials of a possible vaccine against the deadly Ebola virus that so far has killed more than 1,500 people in West Africa. If successful, the next step would be a larger trial in countries where the outbreak is occurring. VOA's Carol Pearson has more.
Video

Video Survivors Commemorate 70th Anniversary of Nazi Liquidation of Jewish Ghetto

When the German Nazi army occupied the Polish city of Lodz in 1939, it marked the beginning of a long nightmare for the Jewish community that once made up one third of the population. Roughly 200,000 people were forced into the Lodz Ghetto. Less than 7,000 survived. As VOA’s Kane Farabaugh reports, some survivors gathered at the Union League Club in Chicago on the 70th anniversary of the liquidation of the Lodz Ghetto to remember those who suffered at the hands of the Nazi regime.
Video

Video Cost to Raise Child in US Continues to Rise

The cost of raising a child in the United States continues to rise. In its latest annual report, the U.S. Department of Agriculture says middle income families with a child born in 2013 can expect to spend more than $240,000 before that child turns 18. And sending that child to college more than doubles that amount. VOA’s Deborah Block visited with a couple with one child in Alexandria, Virginia, to learn if the report reflects their lifestyle.
Video

Video Chaotic Afghan Vote Recount Threatens Nation’s Future

Afghanistan’s troubled presidential election continues to be rocked by turmoil as an audit of the ballots drags on. The U.N. says the recount will not be completed before September 10. Observers say repeated disputes and delays are threatening the orderly transfer of power and could have dangerous consequences. VOA correspondent Meredith Buel reports.
Video

Video Ukraine Battles Pro-Russia Rebel Assault

After NATO concluded an emergency meeting to discuss the crisis in eastern Ukraine, the country is struggling to contain heavy fighting near the strategic port of Mariupol, on the Azov Sea. Separatist rebels are trying to capture the city, allegedly with Russian military help, and Ukraine's defense forces are digging in. VOA's Daniel Schearf spoke with analysts about what lies ahead for Ukraine.
Video

Video Growing Business Offers Paint with a Twist of Wine

Two New Orleans area women started a small business seven years ago with one thing in mind: to help their neighbors relieve the stress of coping with a hurricane's aftermath. Today their business, which pairs painting and a little bit of wine, has become one of the fastest growing franchises across the U.S. VOA’s June Soh met the entrepreneurs at their newest franchise location in the Washington suburbs.
Video

Video Ebola Vaccine Trials To Begin Next Week

The National Institutes of Health says it is launching early stage trials of a vaccine to prevent the Ebola virus, which has infected or killed thousands of people across West Africa. The World Health Organization says Ebola could infect more than 20,000 people across the region by the time the outbreak is over. The epidemic has health experts and governments scrambling to prevent more people from becoming infected. Zlatica Hoke has more.
Video

Video Asian Bacteria Threatens Florida Orange Trees

Florida's citrus fruit industry is facing a serious threat from a bacteria carried by the Asian insect called psyllid. The widespread infestation again highlights the danger of transferring non-native species to American soil. VOA’s George Putic reports.
Video

Video Aging Will Reduce Economic Growth Worldwide in Coming Decades

The world is getting older, fast. And as more people retire each year, fewer working-age people will be there to replace them. Bond rating agency Moody’s says that will lead to a decline in household savings; reducing global investments - which in turn, will lead to slower economic growth around the world. But experts say it’s not too late to mitigate the economic impact of the world’s aging populations. Mil Arcega has more.
Video

Video Is West Doing Enough to Tackle Islamic State?

U.S. President Barack Obama has ruled out sending ground troops to Iraq to fight militants of the so-called Islamic State, or ISIS, despite officials in Washington describing the extremist group as the biggest threat the United States has faced in years. Henry Ridgwell reports from London on the growing uncertainty over whether the West’s response to ISIS will be enough to defeat the terrorist threat.
Video

Video Coalition to Fight Islamic State Could Reward Assad

The United States along with European and Mideast allies are considering a broader assault against Islamic State fighters who have spread from Syria into Iraq and risk further destabilizing an already troubled region. But as VOA State Department Correspondent Scott Stearns reports, confronting those militants could end up helping the embattled Syrian President Bashar al-Assad.
Video

Video Made in America Socks Get Toehold in Online Fashion Market

Three young entrepreneurs are hoping to revolutionize the high-end sock industry by introducing all-American creations of their own. And they’re doing most of it the old-fashioned way. VOA’s Julie Taboh recently caught up with them to learn what goes into making their one-of-a-kind socks.
Video

Video Americans, Ex-Pats Send Relief Supplies to West Africa

Health organizations from around the world are sending supplies and specialists to the West African countries that are dealing with the worst Ebola outbreak in history. On a smaller scale, ordinary Americans and African expatriates living in the United States are doing the same. VOA's Carol Pearson reports.

AppleAndroid