News / USA

Apple's Key to Success: Turning Tech into Lifestyle

Elizabeth Lee

From communications to entertainment, Apple products have profoundly changed the way people around the world obtain information and use technology.  The man that led Apple through its evolution was Steve Jobs.  Apple has been so successful in selling its products.  What consumers can expect now that Jobs has died?

University student Jill Lenahan can be described as a diehard fan of anything created by Apple. Lenahan says her experience with other types of computers just wasn't the same.

"I used to have a PC it would crash all the time and it was really slow and I got a Mac everything was so much easier," said Lenahan.

Lenahan says her iPhone has made her life more efficient.  But Apple did not create smart phones, mp3 players, or tablet computers.  Andrew Lih with the University of Southern California's Annenberg School for Communication and Journalism says Apple has made high tech devices more understandable to everyday users who are not tech savvy.

"I think that Apple really has pioneered the acceptance of those types of technologies - MP3s, downloadable movies, tablet computing - into the mainstream," said Lih.

It's Apple's ability to design user friendly and attractive products makes many consumers around the world choose Apple over other brands.

"And that's the beauty of apple products I think and that's why consumers love them is that they are transparently beautiful," Lih added.  "You don't have to learn to use them. You pick it up and it seems natural, but just imagine all the man hours and the work that it takes to get to that point and most companies cannot replicate that either work ethic philosophy or final product."

Lih calls Apple's many easy to use devices "lifestyle products." He says the company's legacy of making consumer friendly products started when Apple was first established in the 1970s.

"In the 70s when Apple first came around, their real breakthrough was bringing the personal computer into your home at a price that was fairly reasonable," Lih added.

These days, Apple's products are actually more expensive than many of its competitors, but Apple is good at convincing consumers to buy says telecommunications analyst Elizabeth Fife.

"Apple is unique in being able to brand and create excitement around their products, not only for the handsets, for the iPhones, but for the laptops, iPads and other products that they've released to.  So this is just something they're very good at," added Fife.

Even with the death of Steve Jobs, many analysts expect Apple to continue its legacy of introducing products consumers will want for the next three to five years.

You May Like

Hong Kong Democracy Calls Spread to Macau

Macau and Hong Kong are China’s two 'special administrative regions' which gives them a measure of autonomy More

After Nearly 2 Years, Pistorius Remains Elusive

Reporter Anita Powell reflects on her experience covering the Olympic athlete's murder trial More

Kenyan Coastal Town Struggles With Deadly June Attacks

Three months after al-Shabab militants allegedly attacked their town, some Mpeketoni residents are still bitter, question who was really behind the assaults More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Obama to Ramp Up Anti-Ebola Efforts in Africai
X
Luis Ramirez
September 15, 2014 11:01 PM
President Barack Obama on Tuesday will unveil his plan to ramp up efforts against the spread of the Ebola virus in Africa. VOA White House Correspondent Luis Ramirez reports.
Video

Video Obama to Ramp Up Anti-Ebola Efforts in Africa

President Barack Obama on Tuesday will unveil his plan to ramp up efforts against the spread of the Ebola virus in Africa. VOA White House Correspondent Luis Ramirez reports.
Video

Video West Trades Accusations Over Ransoms

As world leaders try to forge a common response to the threat posed by Islamic State militants in Iraq and Syria, there is simmering tension over differing policies on paying ransoms. In the past month, the jihadist group has beheaded two Americans and one Briton. Both countries refuse to pay ransom money. As Henry Ridgwell reports for VOA from London, there is uncertainty in the approach of some other European nations.
Video

Video Scotland Independence Bid Stokes Global Interest

The people of Scotland are preparing to vote on whether to become independent and break away from the rest of Britain, in a referendum being watched carefully in many other countries. Some see it as a risky experiment; while others hope a successful vote for independence might energize their own separatist demands. Foreign immigrants to Scotland have a front row seat for the vote. VOA’s Henry Ridgwell spoke to some of them in Edinburgh.
Video

Video Washington DC Mural Artists Help Beautify City

Like many cities, Washington has a graffiti problem. Buildings and homes, especially in low-income neighborhoods, are often targets of illegal artwork. But as we hear from VOA’s Julie Taboh, officials in the nation's capital have come up with an innovative program that uses the talents of local artists to beautify the city.
Video

Video US Muslim Leaders Condemn Islamic State

Leaders of America's Muslim community are condemning the violent extremism of the Islamic State group in Iraq and Syria. The U.S. Muslim leaders say militants are exploiting their faith in a failed effort to justify violent extremism. VOA correspondent Meredith Buel reports.
Video

Video Americans' Reaction Mixed on Obama Strategy for Islamic State Militants

President Barack Obama’s televised speech on how the United States plans to “degrade and destroy” the group known as the Islamic State reached a prime-time audience of millions. And it came as Americans appear more willing to embrace a bolder, tougher approach to foreign policy. VOA producer Katherine Gypson and reporter Jeff Seldin have this report from Washington.
Video

Video Authorities Allege LA Fashion Industry-Cartel Ties

U.S. officials say they have broken up crime rings that funneled tens of millions of dollars from Mexican drug cartels through fashion businesses in Los Angeles. Mike O'Sullivan reports that authorities announced nine arrests, as 1,000 law enforcement agents fanned out through the city on Wednesday.
Video

Video Bedouin Woman Runs Successful Business in Palestinian City

A Bedouin woman is breaking social taboos by running a successful vacation resort in the Palestinian town of Jericho. Bedouins are a sub-group of Arabs known for their semi-nomadic lifestyle. Zlatica Hoke says the resort in the West Bank's Jordan Valley is a model of success for women in the region.


Carnage and mayhem are part of daily life in northern Nigeria, the result of a terror campaign by the Islamist group Boko Haram. Fears are growing that Nigeria’s government may not know how to counter it, and may be making things worse. More

AppleAndroid