News / USA

Art Museums Go Digital For the Wired

Use of technology saves space, attracts new visitors

Using a smart phone with a camera and a special app, National Museum of the American Indian visitors can scan a smart tag graphic which takes them to links on the museum’s site.
Using a smart phone with a camera and a special app, National Museum of the American Indian visitors can scan a smart tag graphic which takes them to links on the museum’s site.

Multimedia

Susan Logue

The Luce Foundation Center for American Art is not your typical museum. It’s an open storage facility at the Smithsonian American Art Museum which houses 3,300 works of art, leaving little room for written information.

"All the interpretation has to be digital and we have a great deal of it," says Georgina Goodlander, who was tasked with finding a way to get around the space problem.

Her solution allows visitors to access information about the works and the 1,200 artists who created them at one of 10 computer stations located throughout the space.

"We have hundreds of videos, audio clips, additional photographs, all kinds of cool stuff," says Goodlander. "But the one downside of those is you have to walk away from the artwork and sit down at a kiosk, so you are no longer looking at the artwork anymore "

An audio tour was the solution to that problem. Information on almost 200 works is accessible on cell phone or mp3 players provided by the museum.

"They will take out the device for a couple of hours and go on the audio tour," says Goodlander. "The cell phone is for more casual users I think."

At the National Gallery of Art, visitors listen to the curator telling them about Leonardo da Vinci’s portrait of Ginevra de’Benci.

Recorded tours have been part of the National Gallery since the 1960s, but digital technology gives visitors more freedom. They can borrow an mp3 player at no cost and choose which works they want to learn more about by punching in a code.  

"We offer it in English and five foreign languages," says Lynn Russell, head of the gallery's education department. "And we have just developed something that has shown itself to be extremely popular."

That would be an audio tour designed for children which features 50 works in the collection, like the Shaw Memorial by 19th century American artist Augustus Saint-Gaudens, which attracted John Gordy and his 11-year-old son Max.

Digital technology gives National Gallery of Art visitor Max Gordy, 11, more options as he listens to an audio tour.
Digital technology gives National Gallery of Art visitor Max Gordy, 11, more options as he listens to an audio tour.

Max enjoyed the audio tour. "It gives you tons of background information. It makes you think of it a lot more."

"It is really huge to have stuff geared to young people," says his father, John, "because his attention span is really good, but it wavers after a while."

The audio tours are popular , but you must borrow the player.

"Our reception isn’t good everywhere inside these big stone marble buildings," says Russell. "Until we can ramp that up a little bit, I think using one’s own device, either a cell phone or a smart phone, just doesn’t seem to be the option that works best for visitors."

Inside the National Museum of the American Indian, visitors are invited to use their cell phones and smart phones in one exhibit. Symbols alongside artworks indicate additional material that's accessible through those devices.  

This graphic is a QR code or smart tag. Using a smart phone with a camera and a special app, visitors scan the graphic, and they're taken to links on the museum’s site.   

Jason Wigfield, the museum’s web developer, says smart tags provide him with information, too.

"I can see how many times one particular object is scanned versus others. So it is very good in measuring metrics on some of our visitors’ activities in relationship to viewing objects."

There are still those who just want to look at the art and they can. But museums will increasingly offer options like smart tags for those who want more.

You May Like

Egypt's Suez Canal Dreams Tempered by Continued Unrest

Seen as a potential driver of recovery, Cairo’s plan to expand waterway had been raising hopes to give country much needed economic boost More

Ebola Maternity Ward in Sierra Leone First of its Kind

Country already had one of world's highest maternal mortality rates before Ebola arrived, virus has added even more complications to health care More

Malaysia Flight 370 Disappearance Ruled Accident

Aircraft disappeared on March 8, 2014; with ruling, families of 239 passengers and crew can now seek compensation from airline More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Groundbreaking Hand-Painted Documentary About Van Gogh in Productioni
X
George Putic
January 29, 2015 9:43 PM
The troubled life of the famous 19th century Dutch painter Vincent van Gogh has been told through many books and films, but never in the way a group of filmmakers now intends to do. "Loving Vincent " will be the first ever feature-length film made of animated hand-painted images, done in the style of the late artist. VOA’s George Putic reports.
Video

Video Groundbreaking Hand-Painted Documentary About Van Gogh in Production

The troubled life of the famous 19th century Dutch painter Vincent van Gogh has been told through many books and films, but never in the way a group of filmmakers now intends to do. "Loving Vincent " will be the first ever feature-length film made of animated hand-painted images, done in the style of the late artist. VOA’s George Putic reports.
Video

Video Rock-Consuming Organisms Alter Views of Life Processes

Scientists thought they knew much about how life works, until a discovery more than two decades ago challenged conventional beliefs. Scientists found that there are organisms that breathe rocks. And it is only recently that the scientific community is accepting that there are organisms that could get energy out of rocks. Correspondent Elizabeth Lee reports.
Video

Video Paris Attacks Highlight Global Weapons Black Market

As law enforcement officials piece together how the Paris and Belgian terror cells carried out their recent attacks, questions are being asked about how they obtained military grade assault weapons - which are illegal in the European Union. As VOA's Jeff Swicord reports, experts say there is a very active worldwide black market for these weapons, and criminals and terrorists are buying.
Video

Video Activists Accuse China of Targeting Religious Freedom

The U.S.-based Chinese religious rights group ChinaAid says 2014 was the worst year for religious freedom in China since the end of the Cultural Revolution. As Ye Fan reports, activists say Beijing has been tightening religious controls ever since Chinese leader Xi Jinping came to office. Hu Wei narrates.
Video

Video Super Bowl Ads Compete for Eyes on TV, Web

Super Bowl Sunday (Feb. 1) is about more than just the NFL's American football championship and big parties to watch the game. Viewers also tune in for the world famous commercials that send Facebook and Twitter abuzz. Daniela Schrier reports on the social media rewards for America’s priciest advertising.
Video

Video Theologians Cast Doubt on Morality of Drone Strikes

In 2006, stirred by photos of U.S. soldiers mistreating Iraqi prisoners, a group of American faith leaders and academics launched the National Religious Campaign Against Torture. It played an important role in getting Congress to investigate, and the president to ban, torture. VOA's Jerome Socolovsky reports.
Video

Video Freedom on Decline Worldwide, Report Says

The state of global freedom declined for the ninth consecutive year in 2014, according to global watchdog Freedom House's annual report released Wednesday. VOA's William Gallo has more.
Video

Video MRI Seems to Help Diagnose Prostate Cancer, Preliminary Study Shows

Just as with mammography used to detect breast cancer, there's a lot of controversy about tests used to diagnose prostate cancer. Fortunately, a new study shows doctors may now have a more reliable way to diagnose prostate cancer for high risk patients. More from VOA's Carol Pearson.
Video

Video Smartphones About to Make Leap, Carry Basic Senses

Long-distance communication contains mostly sounds and pictures - for now. But scientists in Britain say they are close to creating additions for our smartphones that will make it possible to send taste, smell and even a basic touch. VOA’s George Putic reports.
Video

Video Former Sudan 'Lost Boy' Becomes Chess Master in NYC

In the mid-1980’s, thousands of Sudanese boys escaped the country's civil war by walking for weeks, then months and finally for more than a year, up to 1,500 kilometers across three countries. The so-called Lost Boys of the Sudan had little time for games. But one of them later mastered the game of chess, and now teaches it to children in the New York area. VOA’s Bernard Shusman in New York has his story.
Video

Video NASA Monitors Earth’s Vital Signs From Space

The U.S. space agency, NASA, is wrapping up its busiest 12-month period in more than a decade, with three missions launched in 2014 and two this month, one in early January and the fifth scheduled for January 29. As VOA’s Rosanne Skirble reports, the instruments being lifted into orbit are focused on Earth’s vital life support systems and how they are responding to a warmer planet.
Video

Video Crowded Republican Presidential Field Off to Early Start for 2016

It seems early, but the 2016 U.S. presidential election campaign is already heating up. Though no one has officially announced a candidacy, several potential Republican contenders have been busy speaking to conservative groups about making a White House run next year. Many of the possible contenders are critical of the Obama administration’s foreign policy record. VOA national correspondent Jim Malone reports.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid