News / Arts & Entertainment

    Band Builds Fan Base Through Technology, Live Experience

    Music Industry Builds Fan Base Through Technology, Live Experiencei
    X
    Elizabeth Lee
    June 03, 2014 10:36 PM
    Technology is continuing to cause major changes in the music industry, from music streaming and digital downloads on the Internet to live concerts promoted via social media. Elizabeth Lee reports on how artists and industry executives are evolving with technology.
    Nick Sherwin of California-based Suburban Skies says his band promotes itself and controls its own destiny thanks to 21st Century technology.

    “Social media is a wonderful thing, and being able to control your own art and not be signed by a record label — to be your own record label — is liberating.”

    The Internet and social media, he says, have created more opportunities for musicians, and the key to success is giving fans a multifaceted experience.

    While having content — songs, videos — is critical, "I think it is extremely important to do shows to build your brand, to build your reputation,” he said.

    At the Milken Institute Global Conference in Los Angeles this past April, music industry executives discussed the future of the business. With the decline in U.S. CD sales, they said, musicians are hitting the stage.

    “The majority of the income for artists now is coming from the live marketplace,” said Rob Light, head of music at Creative Artists Agency, a Hollywood-based talent agency.

    Along with the popularity of live music there has been an explosion of music festivals, including events that feature electronic dance music — again, all with the help of social media.

    “Someone could make it in their bedroom and put it out there," said Pasquale Rotella of Insomniac, a company that produces electronic dance music festivals in several countries.

    "People can gain fans that way, online without anyone’s help, and that has absolutely helped the growth of dance music.”

    But according to Bob Pittman, the head of Clear Channel Communications, while fans get music through digital downloads and online streaming services, they are still tuning in to the radio.

    “In this era of streaming services, radio listeners have increased," he said. "And if you look at the research, 70 percent of Americans, 'where did you discover the music you buy in your music collection?' 70 percent say FM radio.”

    But Rob Light of Creative Artists Agency says radio will become obsolete.

    “I do not believe that terrestrial radio is going to be as relevant to a 12-year-old today in five or six years, and if you are going to look forward, I think they are going to get information from other places and other sources," he said.

    But with what seem like limitless places for people to discover new music, Nick Sherwin of Suburban Skies isn't worried. He just wants to reach those who like his style of music with the help of the Internet.

    You May Like

    Mother of IS Supporter: Son Was Peaceful, 'Role Model'

    Somali-American Abdirizak Mohamed Warsame pleaded guilty Thursday to charges of conspiring to provide material support to Islamic State militants

    Factions Shift as Civilians Die in Syrian War

    Scenario likely only to further confuse military situation on ground and potentially worsen humanitarian crisis that already has grown to epic proportions

    Presidential Hopefuls Woo Minorities, Evangelicals

    Four GOP candidates to speak at forum at Bob Jones University in Greenville, South Carolina

    This forum has been closed.
    Comments
         
    There are no comments in this forum. Be first and add one

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Two-thirds of World Faces Water Shortagei
    X
    February 12, 2016 7:31 PM
    Four billion people — or two out of every three on the planet — do not have enough water to meet their basic needs. That is far greater than previously thought, according to a new study that presents a more accurate picture of the problem. As VOA's Rosanne Skirble reports, the findings will help policymakers and the public craft solutions to address the threat.
    Video

    Video Two-thirds of World Faces Water Shortage

    Four billion people — or two out of every three on the planet — do not have enough water to meet their basic needs. That is far greater than previously thought, according to a new study that presents a more accurate picture of the problem. As VOA's Rosanne Skirble reports, the findings will help policymakers and the public craft solutions to address the threat.
    Video

    Video Gateway to Mecca: Historical Old Jeddah

    Local leader Sami Nawar's family has been in the Old City of Jeddah for hundreds of years and takes us on a tour of this ancient route to Mecca, also believed to be the final resting place of Adam's wife, Eve.
    Video

    Video New Technology Aims to Bring Election Transparency to Uganda

    A team of recent graduates from Uganda’s Makerere University has created a mobile application designed to help monitor elections and expose possible rigging. The developers say the app, called E-Poll, will make Uganda's democratic process fairer. From Kampala, VOA's Serginho Roosblad reports.
    Video

    Video As Refugees Perish, Greek Graveyards Fill

    Aid workers on the Greek island of Lesbos say they are struggling to bury the increasing number of bodies of refugees that have been recovered or washed up ashore in recent months.  The graveyards are all full, they say, yet as tens of thousands of people clamor to get out of Syria, it is clear refugees will still be coming in record numbers. For VOA, Hamada Elrasam reports from Lesbos, Greece.
    Video

    Video Russia Bristles at NATO Expansion in E. Europe

    Russian Foreign Minister Sergei Lavrov is meeting Friday with the head of NATO after the Western military alliance and the United States announced plans for the biggest military build-up in Europe since the Cold War. Russia has called NATO's moves a threat to stability in Europe. But NATO says the troop rotations and equipment are aimed at reassuring allies concerned about Russia as VOA's Daniel Schearf reports from Moscow.
    Video

    Video To Fight Zika, Scientists Target Mosquitoes

    Mosquitoes strike again. The Zika virus outbreak is just the latest headline-grabbing epidemic carried by these biting pests, but researchers are fighting back with new ways to control them. VOA's Steve Baragona takes a look.
    Video

    Video Mosul Refugees Talk About Life Under IS

    A top U.S. intelligence official told Congress this week that a planned Iraqi-led operation to re-take the city of Mosul from Islamic State militants is unlikely to take place this year. IS took over the city in June 2014, and for the past year and a half, Mosul residents have been held captive under its rule. VOA's Zana Omar talked to some families who managed to escape. Bronwyn Benito narrates his report.
    Video

    Video Scientists Make Progress Toward Better Diabetes Treatment, Cure

    Scientists at two of the top U.S. universities say they have made significant advances in their quest to find a more efficient treatment for diabetes and eventually a cure. According to the International Diabetes Federation, the disease affects more than 370 million people worldwide. VOA’s George Putic reports.
    Video

    Video NATO to Target Migrant Smugglers

    NATO has announced plans to send warships to the Aegean Sea to target migrant smugglers in the alliance's most direct intervention so far since a wave of people began trying to reach European shores.
    Video

    Video Russia's Catholics, Orthodox Hopeful on Historic Pope-Patriarch Meeting

    Russia's Catholic minority has welcomed an historic first meeting Friday in Cuba between the Pope and the Patriarch of Russia's dominant Orthodox Church. The Orthodox Church split with Rome in 1054 and analysts say politics, both church and state, have been driving the relationship in the centuries since. VOA's Daniel Schearf reports from Moscow.
    Video

    Video Used Books Get a New Life on the Streets of Lagos

    Used booksellers are importing books from abroad and selling them on the streets of Africa's largest city. What‘s popular with readers may surprise you. Chris Stein reports from Lagos.
    Video

    Video After NH Primaries All Eyes on South Carolina

    After Tuesday's primary in New Hampshire, US presidential candidates swiftly turned to the next election coming up in South Carolina. The so-called “first-in-the-South” poll may help further narrow down the field of candidates. Zlatica Hoke reports.
    Video

    Video Smartphone Helps Grow Vegetables

    One day, you may be using your smartphone to grow your vegetables. A Taipei-based company has developed a farm cube — a small, enclosed ecosystem designed to grow plants indoors. The environment inside is automatically adjusted by the cube, but it can also be controlled through an app. VOA's Deborah Block has more on the gardening system.
    Video

    Video Exhibit Turns da Vinci’s Drawings Into Real Objects

    In addition to being a successful artist, Renaissance genius Leonardo da Vinci designed many practical machines, some of which are still in use today, although in different forms. But a number of his projects were never realized — until today. VOA’s George Putic reports.

    New in Music Alley

    Soul Lounge: Sweet Honey in the Rocki
    || 0:00:00
    ...  
     
    X
    February 10, 2016 1:48 PM
    For over 40 years Sweet Honey In The Rock has entertained audiences around the globe with their signature blend of Blues, African, Gospel and R&B. The Grammy award winning group stopped by The Soul Lounge to perform and share their story as well as how they plan to keep African American musical traditions alive.

    For over 40 years Sweet Honey In The Rock has entertained audiences around the globe with their signature blend of Blues, African, Gospel and R&B.   The Grammy award winning group stopped by The Soul Lounge to perform and share their story as well as how they plan to keep African American musical traditions alive.