News / Arts & Entertainment

Band Builds Fan Base Through Technology, Live Experience

Music Industry Builds Fan Base Through Technology, Live Experiencei
X
Elizabeth Lee
June 03, 2014 10:36 PM
Technology is continuing to cause major changes in the music industry, from music streaming and digital downloads on the Internet to live concerts promoted via social media. Elizabeth Lee reports on how artists and industry executives are evolving with technology.
Elizabeth Lee
Nick Sherwin of California-based Suburban Skies says his band promotes itself and controls its own destiny thanks to 21st Century technology.

“Social media is a wonderful thing, and being able to control your own art and not be signed by a record label — to be your own record label — is liberating.”

The Internet and social media, he says, have created more opportunities for musicians, and the key to success is giving fans a multifaceted experience.

While having content — songs, videos — is critical, "I think it is extremely important to do shows to build your brand, to build your reputation,” he said.

At the Milken Institute Global Conference in Los Angeles this past April, music industry executives discussed the future of the business. With the decline in U.S. CD sales, they said, musicians are hitting the stage.

“The majority of the income for artists now is coming from the live marketplace,” said Rob Light, head of music at Creative Artists Agency, a Hollywood-based talent agency.

Along with the popularity of live music there has been an explosion of music festivals, including events that feature electronic dance music — again, all with the help of social media.

“Someone could make it in their bedroom and put it out there," said Pasquale Rotella of Insomniac, a company that produces electronic dance music festivals in several countries.

"People can gain fans that way, online without anyone’s help, and that has absolutely helped the growth of dance music.”

But according to Bob Pittman, the head of Clear Channel Communications, while fans get music through digital downloads and online streaming services, they are still tuning in to the radio.

“In this era of streaming services, radio listeners have increased," he said. "And if you look at the research, 70 percent of Americans, 'where did you discover the music you buy in your music collection?' 70 percent say FM radio.”

But Rob Light of Creative Artists Agency says radio will become obsolete.

“I do not believe that terrestrial radio is going to be as relevant to a 12-year-old today in five or six years, and if you are going to look forward, I think they are going to get information from other places and other sources," he said.

But with what seem like limitless places for people to discover new music, Nick Sherwin of Suburban Skies isn't worried. He just wants to reach those who like his style of music with the help of the Internet.

You May Like

US, Brazil's Climate-Change Plan: More Renewables, Less Deforestation

Officials say joint initiative on climate change will allow Brazil, United States to strengthen and accelerate cooperation on issues ranging from land use to clean energy More

Video Blind Somali Journalist Defies Odds in Mogadishu

Reporting from Somali capital for past decade, Abdifatah Hassan Kalgacal has been working at one of Mogadishu's leading radio stations covering parliament More

After Nearly a Century, Voodoo Opera Rises Again

Opera centers on character named Lolo, a Louisiana plantation worker and Voodoo priestess More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Blind Somali Journalist Defies Odds in Mogadishui
X
Abdulaziz Billow
June 30, 2015 2:16 PM
Despite improving security in the last few years, Somalia remains one of the most dangerous countries to be a journalist – even more so for someone who cannot see. Abdulaziz Billow has the story of journalist Abdifatah Hassan Kalgacal, who has been reporting from the Somali capital for the last decade despite being blind.
Video

Video Blind Somali Journalist Defies Odds in Mogadishu

Despite improving security in the last few years, Somalia remains one of the most dangerous countries to be a journalist – even more so for someone who cannot see. Abdulaziz Billow has the story of journalist Abdifatah Hassan Kalgacal, who has been reporting from the Somali capital for the last decade despite being blind.
Video

Video Texas Defies Same-Sex Marriage Ruling

Texas state officials have criticized the US Supreme Court decision giving same-sex couples the right to marry nationwide. The attorney general of Texas says last week's decision did not overrule constitutional "rights of religious liberty," and therefore officials performing wedding services can refuse to perform them for same-sex couples if it is against their religious beliefs. Zlatica Hoke reports on the controversy.
Video

Video US Gay Marriage Ruling Yields Real-life Impact

Friday’s landmark Supreme Court decision legalizing same-sex marriage throughout the United States is an outcome few thought possible just years ago, and shows a nation that increasingly tolerates and even celebrates the hopes and aspirations of gay people. VOA’s Michael Bowman spoke to a same-sex couple that will benefit from the high court ruling, and to a Christian scholar who is apprehensive about its potential consequences for America’s faith community.
Video

Video Syrians Flee IS Advance in Hasaka

The Syrian government said Monday it has taken back one of several districts in Hasaka overrun by Islamic State militants. But continued fighting elsewhere in the northern city has forced thousands of civilians from their homes. In this report narrated by Bill Rodgers, VOA Kurdish Service reporter Zana Omer describes the scene in Amouda, where some of the displaced are taking refuge.
Video

Video Rabbi Hits Road to Heal Jewish-Muslim Relations in France

France is on high alert after last week's terrorist attack near the city Lyon, just six months after deadly Paris shootings. The attack have added new tensions to relations between French Jews and Muslims. France’s Jewish and Muslim communities also share a common heritage, though, and as far as one French rabbi is concerned, they are destined to be friends. From the Paris suburb of La Courneuve, Lisa Bryant reports about Rabbi Michel Serfaty and his friendship bus.
Video

Video S. Korea Christians Protest Gay Rights Festival

The U.S. Supreme Court decision mandating marriage equality nationwide has energized gay rights supporters around the world. Gay rights remain a highly contentious issue in a key U.S. ally, South Korea, where police did a deft job Sunday of preventing potential clashes between Christian protesters and gay activists. Kurt Achin reports from Seoul.
Video

Video Saudi Leaks Expose ‘Checkbook Diplomacy’ In Battle With Iran

Saudi Arabia’s willingness to wield its oil money on the global diplomatic stage appears to have been laid bare, after the website WikiLeaks published tens of thousands of leaked cables from Riyadh’s Ministry of Foreign Affairs. VOA's Henry Ridgwell reports.
Video

Video Nubians in Kenya Face Land Challenges

East Africa's ethnic Nubians have a rich cultural history that dates back thousands of years, but in Kenya they are facing hardships, including the loss of lands they have lived on for generations. They say the government has reneged on its pledge to award them title deeds for the plots. VOA's Lenny Ruvaga reports.
Video

Video Syrian Refugees Return to Tal Abyad

Syrian refugees in Turkey confirm they left their hometown of Tal Abyad because of intense fighting and coalition airstrikes, not because Kurdish fighters were engaged in ethnic cleansing, as some Turkish officials charged. VOA Kurdish Service reporter Zana Omer, in Tal Abyad, finds that civilians coming back to the town agree, as we hear in this report narrated by Roger Wilkison.
Video

Video Military Experts Question New Russian Tank Capabilities

Russia has been showing off its new tank design – the Armata T-14. Designers claim it is 20 years ahead of current Western designs - and driving it feels like playing a computer game. But military analysts question those assertions, and warn the cost could be too heavy a burden for Russia’s struggling economy. Henry Ridgwell reports.
Video

Video In Kenya, Police Said to Shoot First, Ask Questions Later

An organization that documents torture and extrajudicial killings says Kenyan police were responsible for 1,252 shooting deaths in five cities, including Nairobi, between 2009 and 2014, representing 67 percent of all gun deaths in the areas reviewed. Gabe Joselow has more from Nairobi.
Video

Video In Syrian Crisis, Social Media Offer Small Comforts

Za’atari, a makeshift city in Jordan, may be the only Syrian refugee camp to tweet its activities, in an effort to keep donors motivated as the war in Syria intensifies and the humanitarian crisis deepens. Inside the camp, families say mobile phone applications help hold together families that are physically torn apart. VOA’s Heather Murdock reports.

VOA Blogs

New in Music Alley

 

 

 

 

 

 

 

 

 

 

 

Harry Wayne Casey – “KC” of KC and the Sunshine Band – comes to VOA’s Studio 4 to talk with "Border Crossings" host Larry London and perform songs from his new album, “Feeling You! The 60s.”