News / Arts & Entertainment

Band Builds Fan Base Through Technology, Live Experience

Music Industry Builds Fan Base Through Technology, Live Experiencei
X
Elizabeth Lee
June 03, 2014 10:36 PM
Technology is continuing to cause major changes in the music industry, from music streaming and digital downloads on the Internet to live concerts promoted via social media. Elizabeth Lee reports on how artists and industry executives are evolving with technology.
Elizabeth Lee
Nick Sherwin of California-based Suburban Skies says his band promotes itself and controls its own destiny thanks to 21st Century technology.

“Social media is a wonderful thing, and being able to control your own art and not be signed by a record label — to be your own record label — is liberating.”

The Internet and social media, he says, have created more opportunities for musicians, and the key to success is giving fans a multifaceted experience.

While having content — songs, videos — is critical, "I think it is extremely important to do shows to build your brand, to build your reputation,” he said.

At the Milken Institute Global Conference in Los Angeles this past April, music industry executives discussed the future of the business. With the decline in U.S. CD sales, they said, musicians are hitting the stage.

“The majority of the income for artists now is coming from the live marketplace,” said Rob Light, head of music at Creative Artists Agency, a Hollywood-based talent agency.

Along with the popularity of live music there has been an explosion of music festivals, including events that feature electronic dance music — again, all with the help of social media.

“Someone could make it in their bedroom and put it out there," said Pasquale Rotella of Insomniac, a company that produces electronic dance music festivals in several countries.

"People can gain fans that way, online without anyone’s help, and that has absolutely helped the growth of dance music.”

But according to Bob Pittman, the head of Clear Channel Communications, while fans get music through digital downloads and online streaming services, they are still tuning in to the radio.

“In this era of streaming services, radio listeners have increased," he said. "And if you look at the research, 70 percent of Americans, 'where did you discover the music you buy in your music collection?' 70 percent say FM radio.”

But Rob Light of Creative Artists Agency says radio will become obsolete.

“I do not believe that terrestrial radio is going to be as relevant to a 12-year-old today in five or six years, and if you are going to look forward, I think they are going to get information from other places and other sources," he said.

But with what seem like limitless places for people to discover new music, Nick Sherwin of Suburban Skies isn't worried. He just wants to reach those who like his style of music with the help of the Internet.

You May Like

Hostage Crisis Could Divide Japan Over Plans to Boost Military

Japanese Chief Cabinet Secretary Yoshihide Suga said Monday the government is working closely with the Jordanian government to secure the release of remaining Japanese hostage Kenji Goto More

Video Brussels Shaken as New Greek Leader Challenges Europe’s Austerity Drive

Country's youngest ever PM Alexis Tsipras, 40, sworn in Monday and says he will restore dignity to Greece by ending spending cuts More

Multimedia National Geographic Photo Camps Empower Youth

Annual mentoring program's mission is to give young people a voice to tell their own stories through photography More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Obama Urges Closer Economic Ties During Historic India Visiti
X
Aru Pande
January 26, 2015 9:33 PM
U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video Obama Urges Closer Economic Ties During Historic India Visit

U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video US, EU Threaten New Russia Sanctions Over Ukraine

U.S. President Barack Obama has blamed Russia for an attack by Ukrainian separatists that left dozens dead in the port of Mariupol and cast further doubt on the viability of last year’s cease-fire with the Kyiv government. VOA’s Michael Bowman reports from Washington.
Video

Video White House Grapples With Yemen Counterterrorism Strategy

Reports say the U.S. has carried out a drone strike on suspected militants in Yemen, the first after President Barack Obama offered reassurances the U.S. is continuing its counterterrorism operations in the country. The future of those operations has been in question following the collapse last week of Yemen’s government. VOA White House correspondent Luis Ramirez reports.
Video

Video Kerry Warns Against Violence in Nigeria Election

US Secretary of State John Kerry visited Nigeria Sunday in a show of the level of concern within the U.S. and the international community over next month’s presidential election. Chris Stein reports.
Video

Video Zoo Animals Show Their Artistic Sides

The pursuit of happiness is so important, America's founding fathers put it in the Declaration of Independence. Any zookeeper will tell you animals need enrichment, just like humans do. So painting, and even music, are part of the Smithsonian National Zoo's program to keep the animals happy. VOA’s June Soh met some animal artists at the zoo in Washington. Faith Lapidus narrates.
Video

Video Worldwide Photo Workshops Empower Youth

Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video Saudi, Yemen Developments Are Sudden Complications for Obama

The death of Saudi Arabia's King Abdullah and the collapse of Yemen’s government have cast further uncertainty on U.S. efforts to fight militants in the Middle East and also contain Iran’s influence in the region. VOA White House correspondent Luis Ramirez reports on the new complications facing the Obama administration and its Middle East policy.
Video

Video Progress, Some Areas of Disagreement in Cuba Talks

U.S. and Cuban officials are reporting progress from initial talks in Havana on re-establishing diplomatic ties. U.S. Assistant Secretary of State (for Western Hemisphere Affairs) Roberta Jacobson said while there was agreement on a broad range of issues, there also are some “profound disagreements” between Washington and Havana. VOA State Department correspondent Pam Dockins has the story.
Video

Video US, Japan Offer Lessons as Eurozone Launches Huge Stimulus

The Euro currency has fallen sharply after the European Central Bank announced a bigger-than-expected $67 billion-a-month quantitative easing program Thursday - commonly seen as a form of printing new money. Henry Ridgwell reports for VOA from London on whether the move might rescue the eurozone economy -- and what lessons have been learned from similar programs around the world.
Video

Video Nigerian Elections Pose Concern of Potential Conflict in 'Middle Belt'

Nigeria’s north-central state of Kaduna has long been the site of fighting between Muslims and Christians as well as between people of different ethnic groups. As the February elections approach, community and religious leaders are making plans they hope will keep the streets calm after results are announced. Chris Stein reports from the state capital, Kaduna.
Video

Video As Viewership Drops, Obama Puts His Message on YouTube

Ratings reports show President Obama’s State of the Union address this week drew the lowest number of viewers for this annual speech in 15 years. White House officials anticipated this, and the president has decided to take a non-traditional approach to getting his message out. VOA White House correspondent Luis Ramirez reports.
Video

Video S. Korean Businesses Want to End Trade Restrictions With North

Business leaders in South Korea are calling for President Park Geun-hye to ease trade restrictions with North Korea that were put in place in 2010 after the sinking of a South Korean warship.Pro-business groups argue that expanding trade and investment is not only good for business, it is also good for long-term regional peace and security. VOA’s Brian Padden reports.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid

New in Music Alley

 

 

 

 

 

Singer Leyla McCalla takes up not only the guitar, but the banjo and cello to perform songs from her new disc, “A Tribute to Langston Hughes,” music that mixes the Creole rhythms of Haiti with the French Quarter flavor of New Orleans on this edition of "The Hamilton Live."