News / Asia

China Auto Racing Team Promotes Children's Charity

Sunny Wong in the PS Racing car, with ChildFund International decals behind, Sept. 15, 2013.
Sunny Wong in the PS Racing car, with ChildFund International decals behind, Sept. 15, 2013.
Marianne Brown
In China’s auto racing circuit, drivers can spend thousands of dollars for just one day of competition on the track. It is an unlikely place to find a children’s charity, but in the southern Chinese city of Zhuhai, one driver is making an effort to raise support for disadvantaged kids.
 
Driver and coach Pete Olson suggested the idea of advertising the ChildFund International logo on helmets and cars to the owners of his team, PS Racing, after supporting the charity in the United States.
 
The team donates money, and so far Olson has persuaded three so-called “gentlemen drivers,” for whom racing is just a hobby, to sponsor a child through ChildFund International.
 
“I just wrote them directly I said ‘hey, why don’t you guys sign up, come on, I know you guys spend thousands of dollars every time you smash your cars and laugh it off and stuff. I said it’s like 25 bucks a month, come on that’s nothing,” said Olson, describing his efforts to recruit other drivers.
 
The professional racing circuit in China has been slow to take off. The Chinese Grand Prix opened in 2004, but so far it has struggled to attract spectators, a problem critics blame on high ticket prices.
 
However, China is home to exponential growth in the automobile market, says Jim Moore, general manager of Quandarium, specialists in the automotive aftermarket.
 
Moore travels to China regularly to represent U.S. brands and says the Chinese market is changing rapidly.
 
“This is a culture that 15 years ago nobody dreamed of owning a car, and in that time period everybody has a car so it’s come that far that fast. Now that everyone has one they want it to be different from everybody else’s,” said Moore.
 
With accelerating private car ownership in China, auto industry sponsors are trying to promote their brands and products through the racing series. As the sport grows, Moore explains, it is still funded in part from second generation Chinese business people.
 
“Their parents built factories and sold products all over the world and made lots of money, and now their kids are off spending that money. Motorsports has become a pretty popular hobby for a select few of that group,” Moore said.
 
Olson admits that it is difficult to sell the idea of sponsoring a child to drivers from mainland China because, he says, the concept of donating money to charity is still very new.
 
Sunny Wong says he thinks promoting the cause through racing will attract more attention from wealthy businessmen like himself. He works in real estate in Hong Kong and started racing four years ago. He is part of the team that now sponsors a child through ChildFund International.
 
“I think it’s always good to have good exposure [to] such an audience, and… racing is a different audience for normal organizations like ChildFund International… I think it’s a new niche that they are being exposed to,” said Wong.
 
The positive exposure that ChildFund International receives through the team is reciprocal. Olson says he thinks PS Racing has received more coverage on national television and newspapers because of the connection to the charity.
 
 “They will post more pictures of my car and in all the media they mention ChildFund International car. The promoter thinks it looks nice for the series… it adds more of an angle to the racing,” said Olson.
 
Race car drivers Sunny Wong and Pete Olson promote the charity the Child Fund in Zhuhai, China, Sept. 15, 2013. (Marianne Brown for VOA)Race car drivers Sunny Wong and Pete Olson promote the charity the Child Fund in Zhuhai, China, Sept. 15, 2013. (Marianne Brown for VOA)
x
Race car drivers Sunny Wong and Pete Olson promote the charity the Child Fund in Zhuhai, China, Sept. 15, 2013. (Marianne Brown for VOA)
Race car drivers Sunny Wong and Pete Olson promote the charity the Child Fund in Zhuhai, China, Sept. 15, 2013. (Marianne Brown for VOA)
Olson says he was drawn to ChildFund International because his mother could not afford to raise him and gave him up for adoption when he was a child.
 
“I got adopted by a Harvard lawyer so I lucked out. So there are many, many times in my life that I thought I’m very lucky to have had my education, private schools and everything and the racing, especially when I was just getting started,” said Olson.
 
He says if he had not been adopted he would not be living the life he is now. He says he wants to encourage privileged people like himself to give something back.

You May Like

N. Korea Sentences American to 6 Years Hard Labor

Matthew Miller's brief trial Sunday comes two weeks after 24-year old Miller and two other American detainees appealed to the US government to help free them More

Pakistan Rejects Afghan Criticism of 480-kilometer Border Trench

Military spokesman tells VOA the project is part of administrative and security measures taken to secure the mountainous border with Afghanistan More

Photogallery Typhoon Kalmaegi Makes Landfall in Philippines

Storm makes landfall late Sunday, cutting power and communications lines and forcing people to flee to higher ground More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Scotland Independence Bid Stokes Global Interesti
X
Henry Ridgwell
September 12, 2014 8:35 PM
The people of Scotland are preparing to vote on whether to become independent and break away from the rest of Britain, in a referendum being watched carefully in many other countries. Some see it as a risky experiment; while others hope a successful vote for independence might energize their own separatist demands. Foreign immigrants to Scotland have a front row seat for the vote. VOA’s Henry Ridgwell spoke to some of them in Edinburgh.
Video

Video Scotland Independence Bid Stokes Global Interest

The people of Scotland are preparing to vote on whether to become independent and break away from the rest of Britain, in a referendum being watched carefully in many other countries. Some see it as a risky experiment; while others hope a successful vote for independence might energize their own separatist demands. Foreign immigrants to Scotland have a front row seat for the vote. VOA’s Henry Ridgwell spoke to some of them in Edinburgh.
Video

Video Washington DC Mural Artists Help Beautify City

Like many cities, Washington has a graffiti problem. Buildings and homes, especially in low-income neighborhoods, are often targets of illegal artwork. But as we hear from VOA’s Julie Taboh, officials in the nation's capital have come up with an innovative program that uses the talents of local artists to beautify the city.
Video

Video Palestinians Turn to Rebuilding Gaza

After almost two months of conflict in Gaza, Palestinians are preparing to rebuild the isolated Mediterranean enclave with assistance from abroad. Meanwhile, an international human rights group has found that Israel likely violated international laws of war during some of its attacks on Gaza. Zlatica Hoke has more.
Video

Video US Muslim Leaders Condemn Islamic State

Leaders of America's Muslim community are condemning the violent extremism of the Islamic State group in Iraq and Syria. The U.S. Muslim leaders say militants are exploiting their faith in a failed effort to justify violent extremism. VOA correspondent Meredith Buel reports.
Video

Video Middle Eastern Church Leaders Highlight Christians’ Plight

Patriarchs of Eastern Rite churches came to Washington this week to draw attention to the attacks against Christians in Syria, Iraq and elsewhere in the Middle East. VOA’s religion correspondent Jerome Socolovsky has more.
Video

Video Americans' Reaction Mixed on Obama Strategy for Islamic State Militants

President Barack Obama’s televised speech on how the United States plans to “degrade and destroy” the group known as the Islamic State reached a prime-time audience of millions. And it came as Americans appear more willing to embrace a bolder, tougher approach to foreign policy. VOA producer Katherine Gypson and reporter Jeff Seldin have this report from Washington.
Video

Video Authorities Allege LA Fashion Industry-Cartel Ties

U.S. officials say they have broken up crime rings that funneled tens of millions of dollars from Mexican drug cartels through fashion businesses in Los Angeles. Mike O'Sullivan reports that authorities announced nine arrests, as 1,000 law enforcement agents fanned out through the city on Wednesday.
Video

Video Bedouin Woman Runs Successful Business in Palestinian City

A Bedouin woman is breaking social taboos by running a successful vacation resort in the Palestinian town of Jericho. Bedouins are a sub-group of Arabs known for their semi-nomadic lifestyle. Zlatica Hoke says the resort in the West Bank's Jordan Valley is a model of success for women in the region.


Carnage and mayhem are part of daily life in northern Nigeria, the result of a terror campaign by the Islamist group Boko Haram. Fears are growing that Nigeria’s government may not know how to counter it, and may be making things worse. More

AppleAndroid