News / USA

China Unveils Promo Video in New York's Times Square

Video called 'Experience China,'' features basketball superstar Yao Ming, piano virtuoso Lang Lang and Chinese astronaut Yang Liwei along with ordinary Chinese people.
Video called 'Experience China,'' features basketball superstar Yao Ming, piano virtuoso Lang Lang and Chinese astronaut Yang Liwei along with ordinary Chinese people.

Multimedia

Audio

China has unveiled a 60-second promotional video in New York's Times Square just before its president, Hu Jintao, makes a state visit to the United States.

The video is called "Experience China,'' and its features basketball superstar Yao Ming, piano virtuoso Lang Lang and Chinese astronaut Yang Liwei along with ordinary Chinese people.

Massive images are flashed on six screens hung on two sides of a building framed in China's traditional red color.  China is hoping the video will help raise its image as being a prosperous, developing, democratic and progressive nation.

Chinese state media says the video will be shown 300 times a day for the next month and will air on the U.S. cable television news network CNN through February 13.  As the images were first displayed Monday in New York's Times Square, some passing by were impressed.

"It's a great video. If I would have put the video together, I would love a little more specifics about who those people were. And a little more education for us, as to how we can get to know those people and Chinese culture and industry," said a man passing by.

"It is very moving because it is showing different people and their fields of interest, where they work and I think it could be inspirational in a way,'' said a woman.

In addition to famous Chinese personalities, the video includes a 71-year-old woman who has adopted nearly 20 orphans from 10 ethnic groups in China's Uygur Autonomous Region.

Jason Shen, chief executive producer of the video, says it took him and his staff nearly two months to finish the video clip meant to portray a panorama of Chinese citizens.

Richard Burger is a public relations consultant who focuses on Chinese media.  He says such ad campaigns by China tend to short lived."China does deserve to be looked on as a superpower.  But when their policies go against their message of being benevolent, and kind and a friend to the world, when they do commit human rights violations, it is very, very fast that the public forgets the ads, and all they remember, all they see are the much more dramatic facts of China's human rights record," he said.

He says videos like the one now being shown in the United States have a limited impact in affecting overall attitudes toward China. "I am not convinced that the ad campaign can be effective only because Americans tend to be cynical.  They tend to be critical of what they see in the media.  I think most thinking Americans are going to be curious more than anything," he said.

President Barack Obama is rolling out the red carpet for President Hu in just the third state visit Obama has hosted. The leaders of India and Mexico were also treated to state visits.  China had eagerly sought a state visit for Hu, who was granted only an "official" visit by President George W.  Bush in 2006 that included a lunch instead of a black-tie dinner.

Obama does face some risk in hosting a full state visit with persistent and precarious issues lingering between the United States and China including currencies, North Korea and military ties.


Jim Stevenson

For over 35 years, Jim Stevenson has been sharing stories with the world on the radio and internet. From both the field and the studio, Jim enjoys telling about specific events and uncovering the interesting periphery every story possesses. His broadcast career has been balanced between music, news, and sports, always blending the serious with the lighter side.

You May Like

Karzai's Legacy: Missed Opportunities?

Afghanistan's president leaves behind a much different nation than the one he inherited, yet his legacy from 13 years in power is getting mixed reviews More

Secret Service Chief Under Fire for White House Security Breach

Julia Pierson faces tough questions from lawmakers after recent intrusion at White House, says: 'It is clear that our security plan was not executed properly' More

Frustrated, Liberian Students Want Ebola Fight Role

Thousands have volunteered to go to counties, rural villages to talk to people in their language about deadly virus More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Malaysia Struggles to Stop People Joining Jihadi
X
Mahi Ramakrishnan
September 30, 2014 2:16 PM
Malaysian authorities say militant groups like the so-called "Islamic State" have used social media to entice at least three dozen Malaysian Muslims to fight in what they call "jihad" in Syria and Iraq. As Mahi Ramkrishnan reports from Kuala Lumpur, counterterrorism police are deeply worried about what could happen when these militants return home.
Video

Video Malaysia Struggles to Stop People Joining Jihad

Malaysian authorities say militant groups like the so-called "Islamic State" have used social media to entice at least three dozen Malaysian Muslims to fight in what they call "jihad" in Syria and Iraq. As Mahi Ramkrishnan reports from Kuala Lumpur, counterterrorism police are deeply worried about what could happen when these militants return home.
Video

Video Could US Have Done More to Stop Rise of Islamic State?

President Obama says airstrikes against Islamic State militants in Syria will likely continue for some time because, in his words, "there is a cancer that has grown for too long." So what if President Obama had acted sooner in Syria to arm more-moderate opponents of both the Islamic State and the Syrian government? VOA State Department Correspondent Scott Stearns reports from the United Nations.
Video

Video Treasure Hunters Seek 'Hidden Treasure' in Central Kenya

Could a cave in a small village in central Kenya be the site of buried treasure? A rumor of riches, left behind by colonialists, has some residents dreaming of wealth, while others see it as a dangerous hoax. VOA's Gabe Joselow has the story.
Video

Video Iran's Rouhani Skeptical on Syria Strikes

Iranian President Hassan Rouhani expressed skepticism Friday that U.S.-led airstrikes in Iraq and Syria could crush Islamic State militants. From New York, VOA’s Margaret Besheer reports the president was also hopeful that questions about Iran’s nuclear program could be resolved soon.
Video

Video US House Speaker: Congress Should Debate Authorization Against IS

As wave after wave of U.S. airstrikes target Islamic State militants, the speaker of the Republican-controlled House of Representatives says he would be willing to call Congress back into session to debate a formal, broad authorization for the use of military force. VOA’s Michael Bowman reports from Washington, where legislators left town 10 days ago for a seven-week recess.
Video

Video Ebola Patients Find No Treatment at Sierra Leone Holding Center

At a holding facility in Makeni, central Sierra Leone, dozens of sick people sit on the floor in an empty university building. They wait in filthy conditions. It's a 16-hour drive by ambulance to Kailahun Ebola treatment center. Adam Bailes was there and reports on what he says are some of the worst situations he has seen since the beginning of this Ebola outbreak. And he says it appears case numbers may already be far worse than authorities acknowledge.
Video

Video Identifying Bodies Found in Texas Border Region

Thousands of immigrants have died after crossing the border from Mexico into remote areas of the southwestern United States in recent years. Local officials in south Texas alone have found hundreds of unidentified bodies and buried them in mass graves in local cemeteries. Now an anthropologist and her students at Baylor University have been exhuming bodies and looking for clues to identify them. VOA’s Greg Flakus has more from Waco, Texas.
Video

Video Ebola Robs Liberians of Chance to Say Good-Bye to Loved Ones

In Liberia, where Ebola has killed more than 1,500 people, authorities have worked hard to convince people to allow specialized burial teams to take away dead bodies. But these safety measures, while necessary, make it hard for people to say good bye to their loved ones. VOA's Anne Look reports on the tragedy from Liberia.
Colonel Steve ‘Spiros’ Pisanos left Greece and came to the U.S. to learn to fly. He flew fighters for the Allies in World War II, narrowly escaping death multiple times.Colonel Steve ‘Spiros’ Pisanos left Greece and came to the U.S. to learn to fly. He flew fighters for the Allies in World War II, narrowly escaping death multiple times.

AppleAndroid