News / USA

China's Global Media Push Includes Broadcasts to Suburban Washington

China broadcast radio station to America operating from Washington, DC suburban area
China broadcast radio station to America operating from Washington, DC suburban area
Laurel Bowman

At a time when Western media companies are cutting back, Chinese government-run news services are expanding rapidly. The Chinese effort includes weekday broadcasts from a small radio station, just outside of Washington, DC.

Here on nine acres that used to be a dairy farm, China first broadcast radio news to America. The year was 1993, and station owner Alan Pendleton made the deal.

BOWMAN: Both, then and now, what do you think China's goal is with this global media push?

PENDLETON: "I think it's to present sort of a human face on what China is and how they see themselves. And to also provide their point of view and interpretation of world events."

Each morning, engineer Miles Mead switches satellite feeds ... down with the audio from Paris, and up with Beijing.

The face behind this broadcast is British news veteran Susan Osman, a former BBC presenter. She was hired amid much fanfare last year to anchor the Beijing Hour, news and public affairs show with a China focus.

"China is an emerging economy and it's becoming more and more in the forefront of the world stage. And I have been in journalism for 30 years. And I thought it a bit unwise of me not to know what the Chinese perspective is," says Osman.

Osman joins other American and British journalists now working for Chinese media. The show she hosts is one small piece of a huge global media strategy. The Chinese are creating TV networks, expanding English-language news services, and leasing radio stations from Latin America to Africa.

The Beijing Hour is not revolutionary. The day we listened, the news was straightforward, including the economic fall-out in Europe following that erupting volcano in Iceland, and Coca-Cola's latest plans to expand in China.

"The use of propaganda is self-defeating because people in this market in the United States especially are more sophisticated than in rural parts of China," said station owner Pendleton. "Here propaganda is easily seen, quickly identified and discounted."

"For the world, this is a good thing. We have, when all is said and done, added one more voice," adds Zhou Xiaopu, who is a journalism professor at Renmin University in Beijing.

She and other analysts say the Chinese have some problems to work out, but she is happy they have started the process.

Xiaopu says, "Everyone, especially Americans, oppose one-sided lines. If it's one-sided, it's dangerous. It's better to have more perspectives."

Industry analysts say the Chinese plan to spend $6.6 billion on their global media campaign, banking on the concept that the stronger a nation's media capacity, the greater its influence in the world.

You May Like

Is Air Travel Safe?

Aviation expert says despite tragic losses of Malaysian Airlines flights 370 and 17, industry experienced lowest fatality rate in recorded history last year More

Multimedia 100 Days Later, Nigerian Girls Still Held

Activists holding rallies in Nigeria and several other countries to mark 100th day of captivity for more than 200 schoolgirls being held by Boko Haram More

Chocolate Too Bitter? Swap Sugar for Mushrooms

US food technology company develops fermentation process using mushrooms to reduce bitterness in cocoa beans, believes it will cut sugar content in candy More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
US Carriers Suspend Travel to Israeli
X
Carolyn Presutti
July 23, 2014 1:21 AM
The United States is prohibiting American carriers from flying to Israel's airport in Tel Aviv for 24 hours, because of rising violence between Israel and Hamas militants. The action was announced on Tuesday, after a rocket fired by Hamas militants in the Gaza Strip landed near the airport. As VOA's Carolyn Presutti tells us, international officials soon may have to determine which combat zones are too dangerous for commercial flights.
Video

Video US Carriers Suspend Travel to Israel

The United States is prohibiting American carriers from flying to Israel's airport in Tel Aviv for 24 hours, because of rising violence between Israel and Hamas militants. The action was announced on Tuesday, after a rocket fired by Hamas militants in the Gaza Strip landed near the airport. As VOA's Carolyn Presutti tells us, international officials soon may have to determine which combat zones are too dangerous for commercial flights.
Video

Video NASA Focuses on Earth-Like Planets

For decades, looking for life elsewhere in the universe meant listening for signals that could be from distant civilizations. But recent breakthroughs in space technology refocused some of that effort toward finding planets that may harbor life, even in its primitive form. VOA’s George Putic reports on a recent panel discussion at NASA’s headquarters, in Washington.
Video

Video IAEA: Iran Turns its Enriched Uranium Into Less Harmful Form

Iran has converted its stockpiles of enriched uranium into a less dangerous form that is more difficult to use for nuclear weapons, according to the United Nations’ Atomic Energy Agency. The move complies with an interim deal reached with Western powers on Iran's nuclear program last year, in exchange for easing of sanctions. Henry Ridgwell reports for VOA from London.
Video

Video Relic of Saint Draws Catholics Worried About Immigration Issue

A Roman Catholic saint who is a figure of devotion for those crossing the border into the United States is attracting believers concerned about the plight of undocumented immigrants. Mike O'Sullivan reports from Los Angeles, where a relic of Saint Toribio has drawn thousands to local churches.
Video

Video US Awards Medal of Honor for Heroics in Bloodiest of Afghan Battles

U.S. combat troops are withdrawing from Afghanistan, on pace to leave the country by the end of this year. But on Monday, U.S. President Barack Obama took time to honor a soldier whose actions while under fire in Afghanistan earned him the Medal of Honor. VOA's Jeff Seldin has more from the Pentagon.
Video

Video Ukraine Rebels Surrender MH17 Black Boxes

After days of negotiations, a senior separatist leader handed over two black boxes from an airliner downed over eastern Ukraine to Malaysian experts early Tuesday. While on Monday, the U.N. Security Council unanimously demanded that armed groups controlling the crash site allow safe and unrestricted access to the wreckage.
Video

Video In Cambodia, HIV Diagnosis Brings Deadly Shame

Although HIV/AIDS is now a treatable condition, a positive diagnosis is still a life altering experience. In Cambodia, people living with HIV are often disowned by friends, family and the community. This humiliation can be unbearable. We bring you one Cambodian woman’s struggle to overcome a life tragedy and her own HIV positive diagnosis.
Video

Video Nature of Space Exploration Enters New Age

Forty-five years ago this month, the first humans walked on the moon. It was during an era of the space race between the United States and the Soviet Union. World politics have changed since then and -- as Elizabeth Lee reports -- so has the nature of space exploration.

AppleAndroid