News / Science & Technology

Flappy Bird: A Game Changer for Vietnam’s Developers

Nguyen Ha Dong, the author of the game Flappy Bird relax inside a coffee shop in Hanoi, Feb. 5, 2014.
Nguyen Ha Dong, the author of the game Flappy Bird relax inside a coffee shop in Hanoi, Feb. 5, 2014.
TEXT SIZE - +
Marianne Brown
— Until Sunday, the world’s most popular smartphone game was “Flappy Bird,” a simple but frustratingly difficult video game that was created by a developer in Vietnam. But just as its popularity soared, its creator abruptly removed the game from the marketplace.  

Surprisingly difficult and infuriatingly addictive, Flappy Bird has become a global sensation. Last week it became a top seller on both Apple iPhones and smartphones using the Google Android operating system.

The game uses simple graphics, that reminded many of Nintendo’s “Super Mario Brothers,” a classic video game from the 1980s, players guide a flapping bird between broken pipes by tapping the screen.

Smartphone games are big business, with many companies hiring teams of programmers to make the next hit. But indie developer Nguyen Ha Dong said it only took him a few days to create Flappy Bird.

The success of the game was completely unexpected, and inexplicable, much like Korean popstar Psy’s smash hit "Gangam Style," the editor of Tech-in-Asia, Anh Minh Do said. “I talk about how everyone copies Angry Birds principles, and I think people will try to copy the principles of Flappy Bird. You know maybe Flappy Bird’s fame is not copyable. Maybe it’s one of those flukes… I think it’s very hard to replicate those moments,” said Minh.

An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
x
An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
But being shot to fame was apparently too much for the game’s 29-year-old creator, Hanoi native Nguyen Ha Dong. In a series of messages he published on Twitter in recent days, Dong revealed he was taking the game down because the attention was overwhelming.

“I can call Flappy Bird is a success of mine. But it also ruins my simple life. So now I hate it,” he wrote.

But although it’s "Game Over" for Flappy Bird, experts are hopeful Dong’s legacy in Vietnam could be longer lasting.

Vietnam is the largest online games market by value in South-East Asia, with revenue of over $250 million in 2013.

The local market is dominated by VNG, which holds 60 percent of the Vietnamese gaming market.  But Dong is one of thousands of upcoming independent developers, who mostly focus on creating mobile games.

Despite that competition, Tech In Asia’s Minh said the quality of the games they produce tends to be low.

“Not that many of them are world class and not that many of them are going after the global market. If you’re going for the global market then you have to be way better,” he said.

In Vietnam, games are very expensive to develop and are hindered by complicated licensing procedures. The result is most Vietnamese gamers play foreign games, particularly from China, which are adapted for the local market.

Do Quy Doan, who recently retired as deputy minister of communication, said the games industry in Vietnam is still new and there are still obstacles as well as mechanisms to encourage it.

Doan said the success of Flappy Bird is very encouraging for the future of the games industry.

In the meantime, whether he likes it or not, the spotlight is likely to remain on Flappy Bird’s creator Nguyen Ha Dong, even though his game is no longer available to download.

You May Like

Analysts Warn of Regional Proxy Conflict in Afghanistan

Analysts warn if Kabul’s neighbors do not start to cooperate, competing desires for influence could deteriorate into a bloody proxy war in the country More

Saudi Intelligence Chief Replaced

Bandar bin Sultan came under criticism for supporting al Qaida, prompting King Abdallah to wrest Syria operations away from him in February, handing them to Interior Minister Prince Mohammed bin Nayef More

Poetry Magazine editor Don Share talks what makes a good poem with VOA's David Byrd

What makes a good poem? And is poetry as viable an art form as it once was? To find out, VOA's David Byrd spoke to Don Share, the editor of Poetry Magazine. More

This forum has been closed.
Comment Sorting
Comments
     
by: Anonymous
March 03, 2014 4:42 PM
The communist government frowns on his type of capitalism.


by: Nick from: Canada
February 11, 2014 11:16 AM
He shouldn't be a game developer anymore because what if another game of his goes viral? He's gonna pull the plug on that one too. Very disappointed in his decision and no longer a fan.

In Response

by: Name from: Waco,TX
February 11, 2014 2:49 PM
He should REALLY but Flappy bird BACK ON Because its really a good game it's only the game that EVERYBODY plays


by: Bearman from: U.S.A.
February 11, 2014 6:31 AM
Fear of too much success? Poor fellow.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Google Buys Drone Companyi
|| 0:00:00
...
 
🔇
X
George Putic
April 15, 2014
In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
Video

Video Google Buys Drone Company

In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
Video

Video Ray Bonneville Sings the Blues and More on New CD

Singer/songwriter Ray Bonneville has released a new CD called “Easy Gone” with music that reflects his musical and personal journey from French-speaking Canada to his current home in Austin,Texas. The eclectic artist’s fan base extends from Texas to various parts of North America and Europe. VOA’s Greg Flakus reports from Austin.
Video

Video Millions Labor in Pakistan's Informal Economy

The World Bank says that in Pakistan, roughly 70 percent work in the so-called informal sector, a part of the economy that is unregulated and untaxed. VOA's Sharon Behn reports from Islamabad on how the informal sector impact's the Pakistani economy.
Video

Video Passover Celebrates Liberation from Bondage

Jewish people around the world are celebrating Passover, a commemoration of their liberation from slavery in Egypt more than 3,300 years ago. According to scripture, God helped the Jews, led by Moses, escape bondage in Egypt and cross the Red Sea into the desert. Zlatica Hoke reports that the story of the Jewish Exodus resonates with other people trying to escape slave-like conditions.
Video

Video Police Pursue Hate Crime Charges Against Kansas Shooting Suspect

Prosecutors are sifting through the evidence in the wake of Sunday’s shootings in a suburb of Kansas City, Missouri that left three people dead. A suspect in the shootings taken into custody is a white supremacist. As VOA’s Kane Farabaugh reports, he was well-known to law enforcement agencies and human rights groups alike.
Video

Video In Eastern Ukraine, Pro-unity Activists Emerge from Shadows

Amid the pro-Russian uprisings in eastern Ukraine, there is a large body of activists who support Ukrainian unity and reject Russian intervention. Their activities have remained largely underground, but they are preparing to take on their pro-Moscow opponents, as Henry Ridgwell reports from the eastern city of Donetsk.
Video

Video Basket Maker’s Skills Have World Reach

A prestigious craft show in the U.S. capital offers one-of-a-kind creations by more than 120 artists working in a variety of media. As VOA’s Julie Taboh reports from Washington, one artist lucky enough to be selected says sharing her skills with women overseas is just as significant.
Video

Video UN Report Urges Speedier Action to Avoid Climate Disaster

A new United Nations report says the world must switch from fossil fuels to cleaner energy sources to control the effects of climate change. The Intergovernmental Panel on Climate Change released the report (Sunday) following a meeting of scientists and government representatives in Berlin. The comprehensive review follows two recent IPCC reports that detail the certainty of climate change, its impacts and in this most recent report what to do about it. VOA’s Rosanne Skirble has the details.
AppleAndroid