News / Science & Technology

Flappy Bird: A Game Changer for Vietnam’s Developers

Nguyen Ha Dong, the author of the game Flappy Bird relax inside a coffee shop in Hanoi, Feb. 5, 2014.
Nguyen Ha Dong, the author of the game Flappy Bird relax inside a coffee shop in Hanoi, Feb. 5, 2014.
Marianne Brown
Until Sunday, the world’s most popular smartphone game was “Flappy Bird,” a simple but frustratingly difficult video game that was created by a developer in Vietnam. But just as its popularity soared, its creator abruptly removed the game from the marketplace.  

Surprisingly difficult and infuriatingly addictive, Flappy Bird has become a global sensation. Last week it became a top seller on both Apple iPhones and smartphones using the Google Android operating system.

The game uses simple graphics, that reminded many of Nintendo’s “Super Mario Brothers,” a classic video game from the 1980s, players guide a flapping bird between broken pipes by tapping the screen.

Smartphone games are big business, with many companies hiring teams of programmers to make the next hit. But indie developer Nguyen Ha Dong said it only took him a few days to create Flappy Bird.

The success of the game was completely unexpected, and inexplicable, much like Korean popstar Psy’s smash hit "Gangam Style," the editor of Tech-in-Asia, Anh Minh Do said. “I talk about how everyone copies Angry Birds principles, and I think people will try to copy the principles of Flappy Bird. You know maybe Flappy Bird’s fame is not copyable. Maybe it’s one of those flukes… I think it’s very hard to replicate those moments,” said Minh.

An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
x
An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
But being shot to fame was apparently too much for the game’s 29-year-old creator, Hanoi native Nguyen Ha Dong. In a series of messages he published on Twitter in recent days, Dong revealed he was taking the game down because the attention was overwhelming.

“I can call Flappy Bird is a success of mine. But it also ruins my simple life. So now I hate it,” he wrote.

But although it’s "Game Over" for Flappy Bird, experts are hopeful Dong’s legacy in Vietnam could be longer lasting.

Vietnam is the largest online games market by value in South-East Asia, with revenue of over $250 million in 2013.

The local market is dominated by VNG, which holds 60 percent of the Vietnamese gaming market.  But Dong is one of thousands of upcoming independent developers, who mostly focus on creating mobile games.

Despite that competition, Tech In Asia’s Minh said the quality of the games they produce tends to be low.

“Not that many of them are world class and not that many of them are going after the global market. If you’re going for the global market then you have to be way better,” he said.

In Vietnam, games are very expensive to develop and are hindered by complicated licensing procedures. The result is most Vietnamese gamers play foreign games, particularly from China, which are adapted for the local market.

Do Quy Doan, who recently retired as deputy minister of communication, said the games industry in Vietnam is still new and there are still obstacles as well as mechanisms to encourage it.

Doan said the success of Flappy Bird is very encouraging for the future of the games industry.

In the meantime, whether he likes it or not, the spotlight is likely to remain on Flappy Bird’s creator Nguyen Ha Dong, even though his game is no longer available to download.

You May Like

Video Is West Doing Enough to Tackle Islamic State?

There is growing uncertainty over whether West’s response to ISIS is adequate More

China Crackdown on Dual Citizens Causes Concern

New policy encourages reporting people who obtain citizenship in another country, but retain Chinese citizenship; move spurs sharp debate More

Video Coalition to Fight Islamic State Could Reward Assad

Losing ground to Islamic State fighters, Syria's government says it is ready to cooperate with international community More

This forum has been closed.
Comment Sorting
Comments
     
by: Anonymous
March 03, 2014 4:42 PM
The communist government frowns on his type of capitalism.


by: Nick from: Canada
February 11, 2014 11:16 AM
He shouldn't be a game developer anymore because what if another game of his goes viral? He's gonna pull the plug on that one too. Very disappointed in his decision and no longer a fan.

In Response

by: Name from: Waco,TX
February 11, 2014 2:49 PM
He should REALLY but Flappy bird BACK ON Because its really a good game it's only the game that EVERYBODY plays


by: Bearman from: U.S.A.
February 11, 2014 6:31 AM
Fear of too much success? Poor fellow.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Is West Doing Enough to Tackle Islamic State?i
X
Henry Ridgwell
August 29, 2014 12:26 AM
U.S. President Barack Obama has ruled out sending ground troops to Iraq to fight militants of the so-called Islamic State, or ISIS, despite officials in Washington describing the extremist group as the biggest threat the United States has faced in years. Henry Ridgwell reports from London on the growing uncertainty over whether the West’s response to ISIS will be enough to defeat the terrorist threat.
Video

Video Is West Doing Enough to Tackle Islamic State?

U.S. President Barack Obama has ruled out sending ground troops to Iraq to fight militants of the so-called Islamic State, or ISIS, despite officials in Washington describing the extremist group as the biggest threat the United States has faced in years. Henry Ridgwell reports from London on the growing uncertainty over whether the West’s response to ISIS will be enough to defeat the terrorist threat.
Video

Video Pachyderms Play Polo to Raise Money for Elephants

Polo, the ancient team competition typically played on horseback, is known as the “sport of kings.” However, the royal version for one annual event in Thailand swaps the horse for the kingdom’s national symbol - the elephant. VOA Correspondent Steve Herman in Samut Prakan reports that the King’s Cup Elephant Polo tournament is all for a good cause.
Video

Video Coalition to Fight Islamic State Could Reward Assad

The United States along with European and Mideast allies are considering a broader assault against Islamic State fighters who have spread from Syria into Iraq and risk further destabilizing an already troubled region. But as VOA State Department Correspondent Scott Stearns reports, confronting those militants could end up helping the embattled Syrian President Bashar al-Assad.
Video

Video Made in America Socks Get Toehold in Online Fashion Market

Three young entrepreneurs are hoping to revolutionize the high-end sock industry by introducing all-American creations of their own. And they’re doing most of it the old-fashioned way. VOA’s Julie Taboh recently caught up with them to learn what goes into making their one-of-a-kind socks.
Video

Video Americans, Ex-Pats Send Relief Supplies to West Africa

Health organizations from around the world are sending supplies and specialists to the West African countries that are dealing with the worst Ebola outbreak in history. On a smaller scale, ordinary Americans and African expatriates living in the United States are doing the same. VOA's Carol Pearson reports.
Video

Video America's Most Popular Artworks Displayed in Public Places

Public places in cities across America were turned into open-air art galleries in August. Pictures of the nation’s most popular artworks were displayed on billboards, bus shelters, subway platforms and more. The idea behind “Art Everywhere,” a collaborative campaign by five major museums is to allow more people to enjoy art and learn about the country’s culture and history. Faiza Elmasry has more.
Video

Video Chinese Doctors Use 3-D Spinal Implant

A Chinese boy suffering from a debilitating bone disease has become the first patient with a part of his spine created in a three-dimensional printer. Doctors say he will soon regain normal mobility. VOA’s George Putic reports.
Video

Video Uneasy Calm Settles Over Israel, Gaza Strip

Israel and the Gaza Strip have been calm since a cease-fire set in Tuesday evening, ending seven weeks of hostilities. Hamas, which controls Gaza, declared victory. Israelis were more wart. VOA’s Scott Bobb reports from Jerusalem.
Video

Video India’s Leprosy Battle Stymied by Continuing Stigma

Medical advancements in the treatment of leprosy have greatly diminished its impact around the world, largely eliminating the disease from most countries. India made great strides in combating leprosy, but still accounts for a majority of the world’s new cases each year, and the number of newly infected Indians is rising - more than 130,000 recorded last year. Doctors there say the problem has more to do with society than science. Shaikh Azizur Rahman reports from Kolkata.
Video

Video Scientists Unlock Mystery of Bird Flocks

How can flocks of birds, schools of fish or herds of antelope suddenly change direction -- all the individuals adjusting their movement in concert, at seemingly the same time? British researchers now have some insights into this behavior, which has puzzled scientists for a long time. VOA's George Putic has more.

AppleAndroid