News / Science & Technology

Flappy Bird: A Game Changer for Vietnam’s Developers

Nguyen Ha Dong, the author of the game Flappy Bird relax inside a coffee shop in Hanoi, Feb. 5, 2014.
Nguyen Ha Dong, the author of the game Flappy Bird relax inside a coffee shop in Hanoi, Feb. 5, 2014.
Marianne Brown
— Until Sunday, the world’s most popular smartphone game was “Flappy Bird,” a simple but frustratingly difficult video game that was created by a developer in Vietnam. But just as its popularity soared, its creator abruptly removed the game from the marketplace.  

Surprisingly difficult and infuriatingly addictive, Flappy Bird has become a global sensation. Last week it became a top seller on both Apple iPhones and smartphones using the Google Android operating system.

The game uses simple graphics, that reminded many of Nintendo’s “Super Mario Brothers,” a classic video game from the 1980s, players guide a flapping bird between broken pipes by tapping the screen.

Smartphone games are big business, with many companies hiring teams of programmers to make the next hit. But indie developer Nguyen Ha Dong said it only took him a few days to create Flappy Bird.

The success of the game was completely unexpected, and inexplicable, much like Korean popstar Psy’s smash hit "Gangam Style," the editor of Tech-in-Asia, Anh Minh Do said. “I talk about how everyone copies Angry Birds principles, and I think people will try to copy the principles of Flappy Bird. You know maybe Flappy Bird’s fame is not copyable. Maybe it’s one of those flukes… I think it’s very hard to replicate those moments,” said Minh.

An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
x
An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
But being shot to fame was apparently too much for the game’s 29-year-old creator, Hanoi native Nguyen Ha Dong. In a series of messages he published on Twitter in recent days, Dong revealed he was taking the game down because the attention was overwhelming.

“I can call Flappy Bird is a success of mine. But it also ruins my simple life. So now I hate it,” he wrote.

But although it’s "Game Over" for Flappy Bird, experts are hopeful Dong’s legacy in Vietnam could be longer lasting.

Vietnam is the largest online games market by value in South-East Asia, with revenue of over $250 million in 2013.

The local market is dominated by VNG, which holds 60 percent of the Vietnamese gaming market.  But Dong is one of thousands of upcoming independent developers, who mostly focus on creating mobile games.

Despite that competition, Tech In Asia’s Minh said the quality of the games they produce tends to be low.

“Not that many of them are world class and not that many of them are going after the global market. If you’re going for the global market then you have to be way better,” he said.

In Vietnam, games are very expensive to develop and are hindered by complicated licensing procedures. The result is most Vietnamese gamers play foreign games, particularly from China, which are adapted for the local market.

Do Quy Doan, who recently retired as deputy minister of communication, said the games industry in Vietnam is still new and there are still obstacles as well as mechanisms to encourage it.

Doan said the success of Flappy Bird is very encouraging for the future of the games industry.

In the meantime, whether he likes it or not, the spotlight is likely to remain on Flappy Bird’s creator Nguyen Ha Dong, even though his game is no longer available to download.

You May Like

Is Air Travel Safe?

Aviation expert says despite tragic losses of Malaysian Airlines flights 370 and 17, industry experienced lowest fatality rate in recorded history last year More

Multimedia 100 Days Later, Nigerian Girls Still Held

Activists holding rallies in Nigeria and several other countries to mark 100th day of captivity for more than 200 schoolgirls being held by Boko Haram More

Chocolate Too Bitter? Swap Sugar for Mushrooms

US food technology company develops fermentation process using mushrooms to reduce bitterness in cocoa beans, believes it will cut sugar content in candy More

This forum has been closed.
Comment Sorting
Comments
     
by: Anonymous
March 03, 2014 4:42 PM
The communist government frowns on his type of capitalism.


by: Nick from: Canada
February 11, 2014 11:16 AM
He shouldn't be a game developer anymore because what if another game of his goes viral? He's gonna pull the plug on that one too. Very disappointed in his decision and no longer a fan.

In Response

by: Name from: Waco,TX
February 11, 2014 2:49 PM
He should REALLY but Flappy bird BACK ON Because its really a good game it's only the game that EVERYBODY plays


by: Bearman from: U.S.A.
February 11, 2014 6:31 AM
Fear of too much success? Poor fellow.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
IAEA: Iran Turns its Enriched Uranium Into Less Harmful Formi
X
July 22, 2014 10:26 AM
Iran has converted its stockpiles of enriched uranium into a less dangerous form that is more difficult to use for nuclear weapons, according to the United Nations’ Atomic Energy Agency. The move complies with an interim deal reached with Western powers on Iran's nuclear program last year, in exchange for easing of sanctions. Henry Ridgwell reports for VOA from London.
Video

Video IAEA: Iran Turns its Enriched Uranium Into Less Harmful Form

Iran has converted its stockpiles of enriched uranium into a less dangerous form that is more difficult to use for nuclear weapons, according to the United Nations’ Atomic Energy Agency. The move complies with an interim deal reached with Western powers on Iran's nuclear program last year, in exchange for easing of sanctions. Henry Ridgwell reports for VOA from London.
Video

Video Relic of Saint Draws Catholics Worried About Immigration Issue

A Roman Catholic saint who is a figure of devotion for those crossing the border into the United States is attracting believers concerned about the plight of undocumented immigrants. Mike O'Sullivan reports from Los Angeles, where a relic of Saint Toribio has drawn thousands to local churches.
Video

Video Ukraine Rebels Surrender MH17 Black Boxes

After days of negotiations, a senior separatist leader handed over two black boxes from an airliner downed over eastern Ukraine to Malaysian experts early Tuesday. While on Monday, the U.N. Security Council unanimously demanded that armed groups controlling the crash site allow safe and unrestricted access to the wreckage.
Video

Video In Cambodia, HIV Diagnosis Brings Deadly Shame

Although HIV/AIDS is now a treatable condition, a positive diagnosis is still a life altering experience. In Cambodia, people living with HIV are often disowned by friends, family and the community. This humiliation can be unbearable. We bring you one Cambodian woman’s struggle to overcome a life tragedy and her own HIV positive diagnosis.
Video

Video Nature of Space Exploration Enters New Age

Forty-five years ago this month, the first humans walked on the moon. It was during an era of the space race between the United States and the Soviet Union. World politics have changed since then and -- as Elizabeth Lee reports -- so has the nature of space exploration.
Video

Video Chicago’s Argonne Lab Developing Battery of the Future

In 2012, the U.S. Department of Energy’s Office of Science awarded a $120 million grant to a new technology center focused on battery development - headquartered at Argonne National Laboratory in suburban Chicago, Illinois. As VOA’s Kane Farabaugh reports, there scientists are making the next technological breakthroughs in energy storage.
Video

Video In NW Pakistan, Army Offensive Causes Massive Number of Displaced

Pakistan’s army offensive in North Waziristan has resulted in the large-scale displacement of the local population. VOA's Ayaz Gul reports from northwest Pakistan where authorities say around 80 percent of the estimated 1 million internally displaced persons [IDPs] have settled in Bannu district, while much of the remaining 20 percent are scattered in nearby cities.
Video

Video Kurdish Peshmerga Force Secures Kirkuk, Its Oil

The Kurdistan regional government has sent its Peshmerga troops into the adjacent province of Kirkuk to drive out insurgents, and to secure the area's rich oil fields. By doing this, the regional government has added a fourth province to the three it officially controls. The oil also provides revenue that could make an independent Kurdistan economically strong. VOA’s Jeffrey Young went out with the Peshmerga and filed this report.
Video

Video Malaysia Reeling: Second Air Disaster in Four Months

Malaysia is reeling from the second air disaster in four months involving the country’s flag carrier. Flight 340 vanished in March and despite an extensive search, no debris has been found. And on Thursday, Flight 17, likely hit by a surface-to-air missile, came apart over eastern Ukraine. The two incidents together have left more than 500 people dead. VOA Correspondent Steve Herman reports from Kuala Lumpur.

AppleAndroid