News / Science & Technology

Flappy Bird: A Game Changer for Vietnam’s Developers

Nguyen Ha Dong, the author of the game Flappy Bird relax inside a coffee shop in Hanoi, Feb. 5, 2014.
Nguyen Ha Dong, the author of the game Flappy Bird relax inside a coffee shop in Hanoi, Feb. 5, 2014.
Marianne Brown
Until Sunday, the world’s most popular smartphone game was “Flappy Bird,” a simple but frustratingly difficult video game that was created by a developer in Vietnam. But just as its popularity soared, its creator abruptly removed the game from the marketplace.  

Surprisingly difficult and infuriatingly addictive, Flappy Bird has become a global sensation. Last week it became a top seller on both Apple iPhones and smartphones using the Google Android operating system.

The game uses simple graphics, that reminded many of Nintendo’s “Super Mario Brothers,” a classic video game from the 1980s, players guide a flapping bird between broken pipes by tapping the screen.

Smartphone games are big business, with many companies hiring teams of programmers to make the next hit. But indie developer Nguyen Ha Dong said it only took him a few days to create Flappy Bird.

The success of the game was completely unexpected, and inexplicable, much like Korean popstar Psy’s smash hit "Gangam Style," the editor of Tech-in-Asia, Anh Minh Do said. “I talk about how everyone copies Angry Birds principles, and I think people will try to copy the principles of Flappy Bird. You know maybe Flappy Bird’s fame is not copyable. Maybe it’s one of those flukes… I think it’s very hard to replicate those moments,” said Minh.

An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
x
An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
An employee plays the game Flappy Bird at a smartphone store in Hanoi, Feb. 10, 2014.
But being shot to fame was apparently too much for the game’s 29-year-old creator, Hanoi native Nguyen Ha Dong. In a series of messages he published on Twitter in recent days, Dong revealed he was taking the game down because the attention was overwhelming.

“I can call Flappy Bird is a success of mine. But it also ruins my simple life. So now I hate it,” he wrote.

But although it’s "Game Over" for Flappy Bird, experts are hopeful Dong’s legacy in Vietnam could be longer lasting.

Vietnam is the largest online games market by value in South-East Asia, with revenue of over $250 million in 2013.

The local market is dominated by VNG, which holds 60 percent of the Vietnamese gaming market.  But Dong is one of thousands of upcoming independent developers, who mostly focus on creating mobile games.

Despite that competition, Tech In Asia’s Minh said the quality of the games they produce tends to be low.

“Not that many of them are world class and not that many of them are going after the global market. If you’re going for the global market then you have to be way better,” he said.

In Vietnam, games are very expensive to develop and are hindered by complicated licensing procedures. The result is most Vietnamese gamers play foreign games, particularly from China, which are adapted for the local market.

Do Quy Doan, who recently retired as deputy minister of communication, said the games industry in Vietnam is still new and there are still obstacles as well as mechanisms to encourage it.

Doan said the success of Flappy Bird is very encouraging for the future of the games industry.

In the meantime, whether he likes it or not, the spotlight is likely to remain on Flappy Bird’s creator Nguyen Ha Dong, even though his game is no longer available to download.

You May Like

Video Snowstorm Sweeps Northeastern US

'This is nothing like we feared it would be,' New York City Mayor Bill de Blasio says; he had warned storm could be one of worst in city history More

Millions of Displaced Nigerians Struggle With Daily Existence

Government acknowledges over a million people displaced in 2014 due to fight against Boko Haram insurgency More

Facebook: Internal Error to Blame for Outages

Temporary outage appeared to spill over and temporarily slow or block traffic to other major Internet sites More

This forum has been closed.
Comment Sorting
Comments
     
by: Anonymous
March 03, 2014 4:42 PM
The communist government frowns on his type of capitalism.


by: Nick from: Canada
February 11, 2014 11:16 AM
He shouldn't be a game developer anymore because what if another game of his goes viral? He's gonna pull the plug on that one too. Very disappointed in his decision and no longer a fan.

In Response

by: Name from: Waco,TX
February 11, 2014 2:49 PM
He should REALLY but Flappy bird BACK ON Because its really a good game it's only the game that EVERYBODY plays


by: Bearman from: U.S.A.
February 11, 2014 6:31 AM
Fear of too much success? Poor fellow.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Obama Urges Closer Economic Ties During Historic India Visiti
X
Aru Pande
January 26, 2015 9:33 PM
U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video Obama Urges Closer Economic Ties During Historic India Visit

U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video US, EU Threaten New Russia Sanctions Over Ukraine

U.S. President Barack Obama has blamed Russia for an attack by Ukrainian separatists that left dozens dead in the port of Mariupol and cast further doubt on the viability of last year’s cease-fire with the Kyiv government. VOA’s Michael Bowman reports from Washington.
Video

Video White House Grapples With Yemen Counterterrorism Strategy

Reports say the U.S. has carried out a drone strike on suspected militants in Yemen, the first after President Barack Obama offered reassurances the U.S. is continuing its counterterrorism operations in the country. The future of those operations has been in question following the collapse last week of Yemen’s government. VOA White House correspondent Luis Ramirez reports.
Video

Video Kerry Warns Against Violence in Nigeria Election

US Secretary of State John Kerry visited Nigeria Sunday in a show of the level of concern within the U.S. and the international community over next month’s presidential election. Chris Stein reports.
Video

Video Zoo Animals Show Their Artistic Sides

The pursuit of happiness is so important, America's founding fathers put it in the Declaration of Independence. Any zookeeper will tell you animals need enrichment, just like humans do. So painting, and even music, are part of the Smithsonian National Zoo's program to keep the animals happy. VOA’s June Soh met some animal artists at the zoo in Washington. Faith Lapidus narrates.
Video

Video Worldwide Photo Workshops Empower Youth

Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video Saudi, Yemen Developments Are Sudden Complications for Obama

The death of Saudi Arabia's King Abdullah and the collapse of Yemen’s government have cast further uncertainty on U.S. efforts to fight militants in the Middle East and also contain Iran’s influence in the region. VOA White House correspondent Luis Ramirez reports on the new complications facing the Obama administration and its Middle East policy.
Video

Video Progress, Some Areas of Disagreement in Cuba Talks

U.S. and Cuban officials are reporting progress from initial talks in Havana on re-establishing diplomatic ties. U.S. Assistant Secretary of State (for Western Hemisphere Affairs) Roberta Jacobson said while there was agreement on a broad range of issues, there also are some “profound disagreements” between Washington and Havana. VOA State Department correspondent Pam Dockins has the story.
Video

Video US, Japan Offer Lessons as Eurozone Launches Huge Stimulus

The Euro currency has fallen sharply after the European Central Bank announced a bigger-than-expected $67 billion-a-month quantitative easing program Thursday - commonly seen as a form of printing new money. Henry Ridgwell reports for VOA from London on whether the move might rescue the eurozone economy -- and what lessons have been learned from similar programs around the world.
Video

Video Nigerian Elections Pose Concern of Potential Conflict in 'Middle Belt'

Nigeria’s north-central state of Kaduna has long been the site of fighting between Muslims and Christians as well as between people of different ethnic groups. As the February elections approach, community and religious leaders are making plans they hope will keep the streets calm after results are announced. Chris Stein reports from the state capital, Kaduna.
Video

Video As Viewership Drops, Obama Puts His Message on YouTube

Ratings reports show President Obama’s State of the Union address this week drew the lowest number of viewers for this annual speech in 15 years. White House officials anticipated this, and the president has decided to take a non-traditional approach to getting his message out. VOA White House correspondent Luis Ramirez reports.
Video

Video S. Korean Businesses Want to End Trade Restrictions With North

Business leaders in South Korea are calling for President Park Geun-hye to ease trade restrictions with North Korea that were put in place in 2010 after the sinking of a South Korean warship.Pro-business groups argue that expanding trade and investment is not only good for business, it is also good for long-term regional peace and security. VOA’s Brian Padden reports.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid