News / Africa

Ghanaian Party Promoters Invite Youth to Be Generous

Part 6 of a series on Africa's Rising Stars

Staff of an Accra promotional firm, Team Tiki, donate proceeds from a recent event to the M'adamfo Pa Orphanage. (Courtesy Team Tiki)
Staff of an Accra promotional firm, Team Tiki, donate proceeds from a recent event to the M'adamfo Pa Orphanage. (Courtesy Team Tiki)
Kwame Ofori
A small group of ambitious young men and women in Accra are working hard to create big social events for youth, fundraisers through football and other extravaganzas.

Their mission is to change the Ghanaian entertainment scene. Their strategy is to manage their work with top-notch organizational skills and to fuse those high-powered events with social responsibility. Their target is all of Africa.

David Debrah, publicist for Team Tiki, talks about money and motivation
David Debrah, publicist for Team Tiki, talks about money and motivationi
|| 0:00:00
...    
🔇
X

In order to drive that social strategy home, the company decided to brand themselves Team Tiki. Tiki isn’t an acronym for anything, publicist David Debrah says. “It’s just Team Tiki.”

Debrah says the Team Tiki staff understands what fun and entertainment is all about.

“So, when we set out to do something in that direction and we go all out," he said. "We kill it.”

The key is charity work

“We’ve achieved a lot – our parties,” Debrah said. “There were a lot of youth entertainment groups at the time before we came but we came into the system and we made a mark. We’ve been recognized since then even till now. So yeah, we’ve achieved a lot. “

  • Entertainment at Team Tiki's 'Tiki 3G' event in the Silver Star Tower was a popular Ghanaian rapper, Edem. As usual, some of the proceeds went to charity. (Courtesy Team Tiki)
  • University of Ghana students from the Legon campus jammed the Africa Union Hall for a Team Tiki party last year. (Courtesy Team Tiki)
  • Boys and girls from suburban Accra's M'adamfo Pa Orphanage crowd around clothes and cases of soft drinks presented by several members of Team Tiki. (Courtesy Team Tiki)
  • A couple of Team Tiki staffers, Flint (left) and Noble, helped to host the Africa Union Hall party in 2013. (Courtesy Team Tiki)
  • Team members collaborated with a Ghana fashion house, Heal the World, to promote 'Black and Gold,' a celebration of youth empowerment. From left: Flint, Chris, Dennis, Fred and Desmond. (Courtesy Team Tiki)
  • Team Tiki staff demonstrate the celebratory spirit of their business mission with multiple logos. (Courtesy Team Tiki)

But the secret to their success among Accra youth is the charity work they perform.

“Why we do what we do is that we want to address certain issues," Debrah said. "We don’t say we are throwing a party to raise funds for charity but then after each and every one of our events, we go back to society.”

For example, he says, they recently identified the M'adamfo Pa Orphanage and launched the One Goal, One Child Project; a football fundraiser for the orphanage.  

“So that’s the main charity thing we have in line right now,” he said.

Other charities they have supported are foster homes, hostel workers and the Akua Adoma Memorial Hope Foundation that helps young people suffering from brain tumors. Another charity is being targeted for their Carpe Diem II event on February 28.

Organizing worthwhile events and pulling the support and cash from them for charities is what sets them apart from other event organizing groups.

“It has really helped us,” said Debrah.

‘If the reward doesn’t come … push it’

Debrah says the group’s inspiration comes from their motto: Giving a 100 percent effort yields a 100 percent result.

“I am saying this because if you cast your mind around, then we look at everybody that has made it … Starting from Obama right down to everybody else: Husain Bolt, Bill Gates," he said. "Everybody."

Debrah says the team's desire to succeed is based on resilience and perseverance. He is confident that he and his colleagues have found the secret to their success.

"When you want to start something in life right, you don’t go thinking about the money first," he said.

Debrah believes that commitment to philanthropy will be "the foundation on which groups are built. 

Money isn't everything

“The youth of today want to make it and want to make it very fast," Debrah said. "People have very brilliant ideas but then come into the system with money consciousness. They want to make as much money as possible within the shortest possible time."

“Everybody should understand that you should be happy about what you are doing," he continued. "Once you are happy doing what you are doing, keep doing it. And then at the right time, the right reward will come. If the reward doesn’t come … keep going, be resilient to the system – force it, force it, push it!"

As Team Tiki finds their way forward, they continue to target youth entertainment, expand their membership, contribute to charities and impact their society.

You May Like

Tired of Waiting, South Africans Demand Change ‘Now’

With chronic poverty and lack of basic services largely fueling recent xenophobic attacks, many in Rainbow Nation say it’s time for government to act More

Challenges Ahead for China's Development Plans in Pakistan

Planned $46 billion in energy and infrastructure investments in Pakistan are aimed at transforming the country into a regional hub for trade and investment More

Audio 'Forbidden City' Revisits Little Known Era of Asian-American Entertainment

Little-known chapter of entertainment history captured in 80s documentary is revisited in new digitally remastered format and book More

This forum has been closed.
Comment Sorting
Comments
     
by: SKEKS from: Ghana
March 02, 2014 9:17 AM
kudos to team tiki and the writer

by: Anonymous
February 21, 2014 3:32 PM
Well written piece !! 🙌🙌

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Study: Insecticide Damaging Wild Bee Populationsi
X
April 24, 2015 10:13 PM
A popular but controversial type of insecticide is damaging important wild bee populations, according to a new study. VOA’s Steve Baragona has more.
Video

Video Study: Insecticide Damaging Wild Bee Populations

A popular but controversial type of insecticide is damaging important wild bee populations, according to a new study. VOA’s Steve Baragona has more.
Video

Video Data Servers Could Heat Private Homes

As every computer owner knows, when their machines run a complex program they get pretty hot. In fact, cooling the processors can be expensive, especially when you're dealing with huge banks of computer servers. But what if that energy could heat private homes? VOA’s George Putic reports that a Dutch energy firm aims to do just that.
Video

Video Cinema That Crosses Borders Showcased at Tribeca Film Festival

Among the nearly 100 feature length films being shown at this year’s Tribeca Film Festival in New York City are more than 20 documentaries and features with international appeal, from a film about a Congolese businessman in China, to documentaries shot in Pakistan and diaspora communities in the U.S., to a poetic look at disaffected South African youth. VOA’s Carolyn Weaver has more.
Video

Video UN Confronts Threat of Young Radicals

The radicalization and recruitment of young people into Islamist extremist groups has become a growing challenge for governments worldwide. On Thursday, the U.N. Security Council heard from experts on the issue, which has become a potent threat to international peace and security. VOA’s Margaret Besheer reports.
Video

Video Growing Numbers of Turks Discover Armenian Ancestry

In a climate of improved tolerance, growing numbers of people in Turkey are discovering their grandmothers were Armenian. Hundreds of thousands of Armenians escaped the mass deportations and slaughter of the early 1900's by forced conversion to Islam. Or, Armenian children were taken in by Turkish families and assimilated. Now their stories are increasingly being heard. Dorian Jones reports from Istanbul that the revelations are viewed as an important step.
Video

Video Migrants Trek Through Western Balkans to Reach EU

Migrants from Africa and other places are finding different routes into the European Union in search of a better life. The Associated Press followed one clandestine group to document their trek through the western Balkans to Hungary. Zlatica Hoke reports that the migrants started using that route about four years ago. Since then, it has become the second-most popular path into Western Europe, after the option of sailing from North Africa to Italy.
Video

Video TIME Magazine Honors Activists, Pioneers Seen as Influential

TIME Magazine has released its list of celebrities, leaders and activists, whom it deems the world’s “most influential” in 2015. VOA's Ramon Taylor reports from New York.
Video

Video US Businesses See Cuba as New Frontier

The Obama administration's opening toward Cuba is giving U.S. companies hope they'll be able to do business in Cuba despite the continuation of the U.S. economic embargo against the communist nation. Some American companies have been able to export some products to Cuba, but the recent lifting of Cuba's terrorism designation could relax other restrictions. As VOA's Daniela Schrier reports, corporate heavy hitters are lining up to head across the Florida Straits - though experts urge caution.
Video

Video Kenya Launches Police Recruitment Drive After Terror Attacks

Kenya launched a major police recruitment drive this week as part of a large-scale effort to boost security following a recent spate of terror attacks. VOA’s Gabe Joselow reports that allegations of corruption in the process are raising old concerns about the integrity of Kenya’s security forces.
Video

Video Japan, China in Race for Asia High-Speed Rail Projects

A lucrative competition is underway in Asia for billions of dollars in high-speed rail projects. Cambodia, India, Indonesia, Malaysia Thailand and Vietnam are among the countries planning to move onto the fast track. They are negotiating with Japan and the upstart Chinese who are locked in a duel to revolutionize transportation across Asia. VOA Correspondent Steve Herman in Bangkok has details.
Video

Video Scientists: Mosquitoes Attracted By Our Genes

Some people always seem to get bitten by mosquitoes more than others. Now, scientists have proved that is really the case - and they say it’s all because of genes. It’s hoped the research might lead to new preventative treatments for diseases like malaria, as Henry Ridgwell reports from London.
Video

Video Bible Museum Coming to Washington DC

Washington is the center of American political power and also home to some of the nation’s most visited museums. A new one that will showcase the Bible has skeptics questioning the motives of its conservative Christian funders. VOA religion correspondent Jerome Socolovsky reports.
Video

Video Armenia and Politics of Word 'Genocide'

A century ago this April, hundreds of thousands of Armenians of the Turkish Ottoman empire were deported and massacred, and their culture erased from their traditional lands. While broadly accepted by the U.N. and at least 20 countries as “genocide”, the United States and Turkey have resisted using that word to describe the atrocities that stretched from 1915 to 1923. But Armenians have never forgotten.
Video

Video Afghan First Lady Pledges No Roll Back on Women's Rights

Afghan First Lady Rula Ghani, named one of Time's 100 Most Influential, says women should take part in talks with Taliban. VOA's Rokhsar Azamee has more from Kabul.
Video

Video New Brain Mapping Techniques Could Ease Chronic Pain

From Boulder, Colorado, Shelley Schlender reports that new methods for mapping pain in the brain are providing validation for chronic pain and might someday guide better treatment.

VOA Blogs