News / Africa

Ghanaian Party Promoters Invite Youth to Be Generous

Part 6 of a series on Africa's Rising Stars

Staff of an Accra promotional firm, Team Tiki, donate proceeds from a recent event to the M'adamfo Pa Orphanage. (Courtesy Team Tiki)
Staff of an Accra promotional firm, Team Tiki, donate proceeds from a recent event to the M'adamfo Pa Orphanage. (Courtesy Team Tiki)
Kwame Ofori
A small group of ambitious young men and women in Accra are working hard to create big social events for youth, fundraisers through football and other extravaganzas.

Their mission is to change the Ghanaian entertainment scene. Their strategy is to manage their work with top-notch organizational skills and to fuse those high-powered events with social responsibility. Their target is all of Africa.

David Debrah, publicist for Team Tiki, talks about money and motivation
David Debrah, publicist for Team Tiki, talks about money and motivationi
|| 0:00:00
...
 
🔇
X

In order to drive that social strategy home, the company decided to brand themselves Team Tiki. Tiki isn’t an acronym for anything, publicist David Debrah says. “It’s just Team Tiki.”

Debrah says the Team Tiki staff understands what fun and entertainment is all about.

“So, when we set out to do something in that direction and we go all out," he said. "We kill it.”

The key is charity work

“We’ve achieved a lot – our parties,” Debrah said. “There were a lot of youth entertainment groups at the time before we came but we came into the system and we made a mark. We’ve been recognized since then even till now. So yeah, we’ve achieved a lot. “

  • Entertainment at Team Tiki's 'Tiki 3G' event in the Silver Star Tower was a popular Ghanaian rapper, Edem. As usual, some of the proceeds went to charity. (Courtesy Team Tiki)
  • University of Ghana students from the Legon campus jammed the Africa Union Hall for a Team Tiki party last year. (Courtesy Team Tiki)
  • Boys and girls from suburban Accra's M'adamfo Pa Orphanage crowd around clothes and cases of soft drinks presented by several members of Team Tiki. (Courtesy Team Tiki)
  • A couple of Team Tiki staffers, Flint (left) and Noble, helped to host the Africa Union Hall party in 2013. (Courtesy Team Tiki)
  • Team members collaborated with a Ghana fashion house, Heal the World, to promote 'Black and Gold,' a celebration of youth empowerment. From left: Flint, Chris, Dennis, Fred and Desmond. (Courtesy Team Tiki)
  • Team Tiki staff demonstrate the celebratory spirit of their business mission with multiple logos. (Courtesy Team Tiki)

But the secret to their success among Accra youth is the charity work they perform.

“Why we do what we do is that we want to address certain issues," Debrah said. "We don’t say we are throwing a party to raise funds for charity but then after each and every one of our events, we go back to society.”

For example, he says, they recently identified the M'adamfo Pa Orphanage and launched the One Goal, One Child Project; a football fundraiser for the orphanage.  

“So that’s the main charity thing we have in line right now,” he said.

Other charities they have supported are foster homes, hostel workers and the Akua Adoma Memorial Hope Foundation that helps young people suffering from brain tumors. Another charity is being targeted for their Carpe Diem II event on February 28.

Organizing worthwhile events and pulling the support and cash from them for charities is what sets them apart from other event organizing groups.

“It has really helped us,” said Debrah.

‘If the reward doesn’t come … push it’

Debrah says the group’s inspiration comes from their motto: Giving a 100 percent effort yields a 100 percent result.

“I am saying this because if you cast your mind around, then we look at everybody that has made it … Starting from Obama right down to everybody else: Husain Bolt, Bill Gates," he said. "Everybody."

Debrah says the team's desire to succeed is based on resilience and perseverance. He is confident that he and his colleagues have found the secret to their success.

"When you want to start something in life right, you don’t go thinking about the money first," he said.

Debrah believes that commitment to philanthropy will be "the foundation on which groups are built. 

Money isn't everything

“The youth of today want to make it and want to make it very fast," Debrah said. "People have very brilliant ideas but then come into the system with money consciousness. They want to make as much money as possible within the shortest possible time."

“Everybody should understand that you should be happy about what you are doing," he continued. "Once you are happy doing what you are doing, keep doing it. And then at the right time, the right reward will come. If the reward doesn’t come … keep going, be resilient to the system – force it, force it, push it!"

As Team Tiki finds their way forward, they continue to target youth entertainment, expand their membership, contribute to charities and impact their society.

You May Like

Video Obama Announces Plan to Send 3,000 Troops to Liberia in Ebola Fight

At US Centers for Disease Control and Prevention, Obama details troop deployment and other pieces of US plan More

Video China Muslims Work to Change Perceptions After Knife Attacks

Muslims in Kunming say that they condemn the violence, it is not a reflection of the true beliefs of their faith More

Humanitarian Aid, Equipment Blocked in Cameroon

Move is seen as a developing supply crisis in West Africa More

This forum has been closed.
Comment Sorting
Comments
     
by: SKEKS from: Ghana
March 02, 2014 9:17 AM
kudos to team tiki and the writer


by: Anonymous
February 21, 2014 3:32 PM
Well written piece !! 🙌🙌

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Enviropreneur Seeks to Save the Environment, Empower the Communityi
X
September 16, 2014 2:06 PM
Lorna Rutto, a former banker, is now an ‘enviropreneur’ - turning plastic waste into furniture and fences discusses the challenges she faces in Africa with raw materials and the environment.
Video

Video Enviropreneur Seeks to Save the Environment, Empower the Community

Lorna Rutto, a former banker, is now an ‘enviropreneur’ - turning plastic waste into furniture and fences discusses the challenges she faces in Africa with raw materials and the environment.
Video

Video West Trades Accusations Over Ransoms

As world leaders try to forge a common response to the threat posed by Islamic State militants in Iraq and Syria, there is simmering tension over differing policies on paying ransoms. In the past month, the jihadist group has beheaded two Americans and one Briton. Both countries refuse to pay ransom money. As Henry Ridgwell reports for VOA from London, there is uncertainty in the approach of some other European nations.
Video

Video Scotland Independence Bid Stokes Global Interest

The people of Scotland are preparing to vote on whether to become independent and break away from the rest of Britain, in a referendum being watched carefully in many other countries. Some see it as a risky experiment; while others hope a successful vote for independence might energize their own separatist demands. Foreign immigrants to Scotland have a front row seat for the vote. VOA’s Henry Ridgwell spoke to some of them in Edinburgh.
Video

Video Washington DC Mural Artists Help Beautify City

Like many cities, Washington has a graffiti problem. Buildings and homes, especially in low-income neighborhoods, are often targets of illegal artwork. But as we hear from VOA’s Julie Taboh, officials in the nation's capital have come up with an innovative program that uses the talents of local artists to beautify the city.
Video

Video US Muslim Leaders Condemn Islamic State

Leaders of America's Muslim community are condemning the violent extremism of the Islamic State group in Iraq and Syria. The U.S. Muslim leaders say militants are exploiting their faith in a failed effort to justify violent extremism. VOA correspondent Meredith Buel reports.
Video

Video Americans' Reaction Mixed on Obama Strategy for Islamic State Militants

President Barack Obama’s televised speech on how the United States plans to “degrade and destroy” the group known as the Islamic State reached a prime-time audience of millions. And it came as Americans appear more willing to embrace a bolder, tougher approach to foreign policy. VOA producer Katherine Gypson and reporter Jeff Seldin have this report from Washington.
Video

Video Authorities Allege LA Fashion Industry-Cartel Ties

U.S. officials say they have broken up crime rings that funneled tens of millions of dollars from Mexican drug cartels through fashion businesses in Los Angeles. Mike O'Sullivan reports that authorities announced nine arrests, as 1,000 law enforcement agents fanned out through the city on Wednesday.
Video

Video Bedouin Woman Runs Successful Business in Palestinian City

A Bedouin woman is breaking social taboos by running a successful vacation resort in the Palestinian town of Jericho. Bedouins are a sub-group of Arabs known for their semi-nomadic lifestyle. Zlatica Hoke says the resort in the West Bank's Jordan Valley is a model of success for women in the region.


Carnage and mayhem are part of daily life in northern Nigeria, the result of a terror campaign by the Islamist group Boko Haram. Fears are growing that Nigeria’s government may not know how to counter it, and may be making things worse. More

AppleAndroid