News / Science & Technology

Low-End High-Tech Mobile Phones to Reach World Markets

Ralph Jennings
The iPhone has become a status symbol in much of the developing world. But smartphones and their next of kin, media tablets, are falling in price as low-cost Chinese developers gain ground. That means cheaper mobile devices in countries that find the high end too expensive.

Smartphones such as the iPhone, the Blackberry and Samsung’s Galaxy series have sold handily for years in developed markets. Another 875 million are expected to ship this year.

Consumers in developed countries may pay more than $500 for each touchscreen handset. But prices are slipping as global shipments of smartphones and tablets grow, motivating new manufacturers to test the market. That trend means easier access for consumers in developing countries.

Wilson Mao, an analyst with market research firm TrendForce in Taipei, said smartphones eventually may sell for less than $100. He said they would be made in China.

Mao said the lowest priced smartphones will sell for $65 to $70. He said companies such as Lenovo, Huawei and ZTE, among China’s first-tier smartphone makers, will provide these handsets and that they already have experience in selling overseas.

Figures from the tech market research firm Gartner show that Chinese brands Huawei, TCL and ZTE have all seen sales grow. They shipped a combined 150 million smartphones last year, up about 15 percent over 2011. Gartner data also shows that last year smartphones cut into the market for less technically advanced feature phones, which were once the staple for developing countries.

Silicon Valley market research firm IHS iSuppli forecasts that low-end smartphone shipments will reach 559 million in 2016, more than twice last year’s figure. The cheaper units, led by China, are largely bound for the nearby developing markets of India and Indonesia.

Consumers will preview the newest smartphones and tablets in Taiwan next week. Smartphones big enough to look like tablets and tablets small enough to rival phones, for example, are forecast to go on display from Tuesday at the buzzing Computex Taipei tech show. Computex is one of the world’s largest annual tech shows and will bring together at least 1,700 exhibitors through its final day June 8.

Smartphones and slightly larger media tablets have fallen in price partly because components cost less. For example, Silicon Valley’s iconic chipmaker Intel has worked with mobile carriers in the emerging markets of Africa, India and Russia to develop obscure smartphone brands by offering them the key component, its Atom mobile device processor.

This year Intel plans to unveil a line of mobile device chips under the Silvermont series name. The company says these processors, designed for better smartphone photos and stronger Internet identity protection, will be affordable to producers of low-end smartphones. Intel controls 83 percent of the world processor market.
Competition also has increased as mobile device makers scramble to fill a void left by declining PC sales.

In the first quarter of 2013 compared to the same time a year ago, shipments of the traditional home and office computers dropped nearly 14 percent. Shipments are forecast to fall again for full year 2013 as the popularity of tablets has slowed replacements of PCs.

C.K. Lu, a smartphone analyst with Gartner in Taipei, says price pressure will mainly hit middle-end smartphone makers over the next two years as they struggle to differentiate themselves from the low end.

Taiwan’s HTC is one middle-end smartphone maker, and it reported a squeeze in profits over the past six months.

Lu said smartphones selling for $150 or less lack the screen quality and speed of their pricier peers, but still perform. “It does put price pressure especially on the middle end, it makes the middle end player more and more difficult to differentiate prods from low end because even the low-end spec is very attractive, or another term which is good enough to use,” he said.

Some analysts said top mobile device designers such as Apple eventually will release new devices to follow the low-price trend. Neil Mawston, executive director of Strategy Analytics in Britain, said Apple must release a small iPad within three years for hundreds of millions of cash-strapped, prepaid users.

Apple currently sells its iPad mini for as little as $329, down from about $400 for the larger iPad 2.

You May Like

Multimedia Obama, Modi Break Nuclear Deal Deadlock

Impasse over liability issues had been stalling bilateral civilian nuclear cooperation; deal reached at start of US president's three-day visit to India More

WHO's Late Efforts in Tackling Ebola Highlight Need for Reform

Health experts debate measures to reform agency’s response to global public health emergencies in special one-day session on deadly outbreak More

One Tumultuous Year in Power for CAR's President

As sectarian violence raged across Central African Republic, interim President Catherine Samba-Panza has Herculean task: to end civil war and put country back on right track More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Worldwide Photo Workshops Empower Youthi
X
Julie Taboh
January 23, 2015 11:08 PM
Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video Worldwide Photo Workshops Empower Youth

Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video US, Japan Offer Lessons as Eurozone Launches Huge Stimulus

The Euro currency has fallen sharply after the European Central Bank announced a bigger-than-expected $67 billion-a-month quantitative easing program Thursday - commonly seen as a form of printing new money. Henry Ridgwell reports for VOA from London on whether the move might rescue the eurozone economy -- and what lessons have been learned from similar programs around the world.
Video

Video Nigerian Elections Pose Concern of Potential Conflict in 'Middle Belt'

Nigeria’s north-central state of Kaduna has long been the site of fighting between Muslims and Christians as well as between people of different ethnic groups. As the February elections approach, community and religious leaders are making plans they hope will keep the streets calm after results are announced. Chris Stein reports from the state capital, Kaduna.
Video

Video As Viewership Drops, Obama Puts His Message on YouTube

Ratings reports show President Obama’s State of the Union address this week drew the lowest number of viewers for this annual speech in 15 years. White House officials anticipated this, and the president has decided to take a non-traditional approach to getting his message out. VOA White House correspondent Luis Ramirez reports.
Video

Video S. Korean Businesses Want to End Trade Restrictions With North

Business leaders in South Korea are calling for President Park Geun-hye to ease trade restrictions with North Korea that were put in place in 2010 after the sinking of a South Korean warship.Pro-business groups argue that expanding trade and investment is not only good for business, it is also good for long-term regional peace and security. VOA’s Brian Padden reports.
Video

Video US Marching Bands Grow Into a Show of Their Own

The 2014 Super Bowl halftime show was the most-watched in history - attracting an estimated 115 million viewers. That event featured pop star Bruno Mars. But the halftime show tradition started with marching bands, which still dominate the entertainment at U.S. high school and college American football games. But as Enming Liu reports in this story narrated by Adrianna Zhang, marching bands have grown into a show of their own.
Video

Video Secular, Religious Kurds Face Off in Southeast Turkey

Turkey’s predominantly Kurdish southeast has been rocked by violence between religious and secular Kurds. Dorian Jones reports on the reasons behind the stand-off from the region's main city of Diyarbakir, which suffered the bloodiest fighting.
Video

Video Kenya: Misuse of Antibiotics Leading to Resistance by Immune System

In Kenya, the rise of drug resistant bacteria could reverse the gains made by medical science over diseases that were once treatable. Kenyans could be at risk of fatalities as a result if the power in antibiotics is not preserved. Lenny Ruvaga has more on the story from Nairobi.
Video

Video Solar-Powered Plane Getting Ready to Circumnavigate Globe

Pilots of the solar plane that already set records flying without a drop of fuel are close to making their first attempt to fly the craft around the globe. They plan to do it in 25 flying days over a five month period. VOA’s George Putic reports.
Video

Video How Experts Decide Ethiopia Has the Best Coffee

Ethiopia’s coffee has been ranked as the best in the world by an international group of coffee connoisseurs. Not surprisingly, coffee is a top export for the country. But at home it is a source of pride. Marthe van der Wolf in Addis Ababa decided to find out what makes the bean and brew so special and how experts make their determinations.
Video

Video Yazidi Refugees at Center of Political Fight Between Turkey, Kurds

The treatment of thousands of Yazidis refugees who fled to Turkey to escape attacks by Islamic State militants has become the center of a dispute between the Turkish government and the country's pro-Kurdish movement. VOA's Dorian Jones reports.
Video

Video World’s Richest 1% Forecast to Own More Than Half of Global Wealth

The combined wealth of the world's richest 1 percent will overtake that of the remaining 99 percent at some point in 2016, according to the anti-poverty charity Oxfam. Campaigners are demanding that policymakers take action to address the widening gap between the ‘haves’ and the ‘have nots’, as Henry Ridgwell reports for VOA from London.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid