News / Science & Technology

Low-End High-Tech Mobile Phones to Reach World Markets

Ralph Jennings
The iPhone has become a status symbol in much of the developing world. But smartphones and their next of kin, media tablets, are falling in price as low-cost Chinese developers gain ground. That means cheaper mobile devices in countries that find the high end too expensive.

Smartphones such as the iPhone, the Blackberry and Samsung’s Galaxy series have sold handily for years in developed markets. Another 875 million are expected to ship this year.

Consumers in developed countries may pay more than $500 for each touchscreen handset. But prices are slipping as global shipments of smartphones and tablets grow, motivating new manufacturers to test the market. That trend means easier access for consumers in developing countries.

Wilson Mao, an analyst with market research firm TrendForce in Taipei, said smartphones eventually may sell for less than $100. He said they would be made in China.

Mao said the lowest priced smartphones will sell for $65 to $70. He said companies such as Lenovo, Huawei and ZTE, among China’s first-tier smartphone makers, will provide these handsets and that they already have experience in selling overseas.

Figures from the tech market research firm Gartner show that Chinese brands Huawei, TCL and ZTE have all seen sales grow. They shipped a combined 150 million smartphones last year, up about 15 percent over 2011. Gartner data also shows that last year smartphones cut into the market for less technically advanced feature phones, which were once the staple for developing countries.

Silicon Valley market research firm IHS iSuppli forecasts that low-end smartphone shipments will reach 559 million in 2016, more than twice last year’s figure. The cheaper units, led by China, are largely bound for the nearby developing markets of India and Indonesia.

Consumers will preview the newest smartphones and tablets in Taiwan next week. Smartphones big enough to look like tablets and tablets small enough to rival phones, for example, are forecast to go on display from Tuesday at the buzzing Computex Taipei tech show. Computex is one of the world’s largest annual tech shows and will bring together at least 1,700 exhibitors through its final day June 8.

Smartphones and slightly larger media tablets have fallen in price partly because components cost less. For example, Silicon Valley’s iconic chipmaker Intel has worked with mobile carriers in the emerging markets of Africa, India and Russia to develop obscure smartphone brands by offering them the key component, its Atom mobile device processor.

This year Intel plans to unveil a line of mobile device chips under the Silvermont series name. The company says these processors, designed for better smartphone photos and stronger Internet identity protection, will be affordable to producers of low-end smartphones. Intel controls 83 percent of the world processor market.
Competition also has increased as mobile device makers scramble to fill a void left by declining PC sales.

In the first quarter of 2013 compared to the same time a year ago, shipments of the traditional home and office computers dropped nearly 14 percent. Shipments are forecast to fall again for full year 2013 as the popularity of tablets has slowed replacements of PCs.

C.K. Lu, a smartphone analyst with Gartner in Taipei, says price pressure will mainly hit middle-end smartphone makers over the next two years as they struggle to differentiate themselves from the low end.

Taiwan’s HTC is one middle-end smartphone maker, and it reported a squeeze in profits over the past six months.

Lu said smartphones selling for $150 or less lack the screen quality and speed of their pricier peers, but still perform. “It does put price pressure especially on the middle end, it makes the middle end player more and more difficult to differentiate prods from low end because even the low-end spec is very attractive, or another term which is good enough to use,” he said.

Some analysts said top mobile device designers such as Apple eventually will release new devices to follow the low-price trend. Neil Mawston, executive director of Strategy Analytics in Britain, said Apple must release a small iPad within three years for hundreds of millions of cash-strapped, prepaid users.

Apple currently sells its iPad mini for as little as $329, down from about $400 for the larger iPad 2.

You May Like

Video VOA Reporter Tours Devastated Peshawar School

Islamist militants wearing military uniforms and strapped with explosives attacked a military run school Tuesday in the northwestern Pakistani city of Peshawar. At least 141 people were killed in the horrific attack, most of them young students. More

Video Sudan School Becomes Target of Aerial Attacks

Dropout rate at an all-time high in South Kordofan state because many schools have been destroyed during 3-year civil war More

Tennessee Songbirds Fly Coop Long Before Tornadoes Arrive

Researchers say birds apparently alerted to danger by sounds at frequencies below range of human hearing More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Sudan School Becomes Target of Aerial Attacksi
X
December 19, 2014 12:45 AM
The school dropout rate is at an all-time high in Sudan's South Kordofan state because many schools have been destroyed during the three-year civil war between the government and SPLA-N rebel forces. Adam Bailes visited Sudan's Nuba Mountains' region and reports many children are simply too scared to go to school
Video

Video Sudan School Becomes Target of Aerial Attacks

The school dropout rate is at an all-time high in Sudan's South Kordofan state because many schools have been destroyed during the three-year civil war between the government and SPLA-N rebel forces. Adam Bailes visited Sudan's Nuba Mountains' region and reports many children are simply too scared to go to school
Video

Video VOA Reporter Tours Devastated Peshawar School

Islamist militants wearing military uniforms and strapped with explosives attacked a military run school Tuesday in the northwestern Pakistani city of Peshawar. At least 141 people were killed in the horrific attack, most of them young students. VOA reporter Ayaz Gul visited the devastated school and attended the funeral of the principal who courageously tried to save her students from the deadly attack.
Video

Video Nigerians Fleeing Boko Haram Languish in Camp Near Capital

In its five-year effort to impose Islamic law in northeastern Nigeria, the Boko Haram extremist group has killed thousands of people and forced hundreds of thousands to flee. Some of those who ran for their lives now live in squalor on the edges of the capital, Abuja. Chris Stein reports for VOA.
Video

Video Putin Says Russian Economy Will Emerge Stronger

Russian President Vladimir Putin has said his country's sinking economy will not only recover but also become stronger, despite falling oil prices and Western sanctions over Ukraine. VOA's Daniel Schearf reports.
Video

Video Detained Turkish Journalists Follow Teachings of US-Based Preacher

The Turkish government’s jailing of critical journalists has sparked international condemnation and is being seen as an effort to undermine the followers of an ailing Turkish preacher based in the United States. VOA religion reporter Jerome Socolovsky has more.
Video

Video ‘Anti-Islamization’ Marches Increase Tensions In Germany

Anti-immigrant rallies in Germany have been building in recent weeks, peaking Monday night in the city of Dresden where tens of thousands of people turned out to demonstrate against what they call the ‘Islamization’ of the West. Germany has offered asylum to more Syrian refugees than any other country, and this appears to have set off the protests. Henry Ridgwell reports from London.
Video

Video Aceh Rebuilt Decade After Tsunami, But Scars Remain

On December 26, 2004 there was an earthquake in the Indian Ocean so powerful it caused the Earth’s axis to wobble a few centimeters. Onshore on the island of Sumatra, the resulting tsunami was devastating. A decade later, VOA Correspondent Steve Herman reports from Banda Aceh, Indonesia, where although there is little remaining evidence of the physical devastation, the psychological scars among survivors remain.
Video

Video Refugees Living in Kenya Long for Peace in the Home Countries

Kenya is host to numerous refugees seeking safe haven from conflict. Immigrants from Somalia face challenges in their new lives in Kenya. Ahead of International Migrants Day (December 18) Lenny Ruvaga has more for VOA News from the Kenyan capital.

All About America

AppleAndroid