News / USA

New York City Supports Young Designers

NYC Supports Young Designersi
X
March 04, 2014 10:57 PM
Many see young designers as the lifeblood of the fashion industry. The city of New York is hoping to maintain its billing as a top fashion capital of the world by encouraging young designers through a program of fashion incubators. VOA’s Bernard Shusman reports from New York.
Bernard Shusman
— Many see young designers as the lifeblood of the fashion industry.  The city of New York is hoping to maintain its billing as a top fashion capital of the world by encouraging young designers through a program of fashion incubators. 

On one floor of a non-descript building in New York, there are 10 small designer labels from all over the United States.  These fashion creators, selected from more than 100 applicants, are hoping their designs will become the next big thing.

For two years, the New York City Economic Development Corporation provides them with considerable support, like bargain rental space.

Daniel Vosovic is one of the designers.

“It could be legal help, it could be I want to launch my own online store.  It could be I am having production issues," he said. "And they team you up with mentors with the industry to help guide for advice, but no one owns part of our company.  There’s no cash involved, there’s no investments. It’s just support."

Vosovic, who was a finalist in Season 2 of the television show Project Runway, has a following.

He’s been developing a celebrity base.  This past year his customers included Mila Kunis, Emma Stone and Elizabeth McGovern.  But, to get to the next major level, becoming the celebrity designer, takes more than inspiration.  He knows it takes good advice and help from mentors like Malcolm Carfrae of Calvin Klein and April Uchitel, formerly with Diane von Furstenberg.  

“I’m a small label and there’s only so much I can support.  It’s really, it’s important for the city to understand labels like us," he said. "We need their help before we can grow to become the Ralph Laurens, the Donna Karans and become those powerhouse designers."

“I think that any entrepreneur will tell you that it’s about having people who’ve had success in their own business and, you know, you have to remember that these are businesses that are comprised of just a few individuals, so having people who’ve really been there and done that, when it comes to starting and growing businesses, is an invaluable type of resource to be able to offer them," said Eric Johnson, who directs the Fashion Incubator program for New York City.

Vosovic does all of his manufacturing in New York. It gives him greater control and allows him to personally oversee most steps of production. He also believes in a long-term approach to business planning.

"One collection is not going to make a career," he said. "You will slide down if the clothes aren’t great.  If you ship late, you’re going to burn bridges.  So to me, success is longevity.  It’s loyalty and personal fulfillment."

Vosovic does have a growing worldwide Internet customer base and he is seen in boutiques throughout the United States.  His label is growing and much credit, he says, belongs to the fashion incubator program.

You May Like

Video On The Scene: In Gaza, Darkness Brings Dread and Death

Palestinians fear nighttime bombardment, VOA correspondent finds More

African Small Farmers Could Be Key to Ending Food Insecurity

Experts say providing access to microloans, crop insurance, better storage facilities, irrigation, road systems and market information could enable greater production More

University of Michigan Wins Solar Car Race

Squad guided its student-designed solar-powered vehicle to fifth consecutive time victory in eight-day bi-annual American Solar Challenge More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Vietnamese Staging Chinese Product Boycott After Oil Rig Spati
X
Reasey Poch
July 28, 2014 7:18 PM
China recently pulled an oil rig from an area of the disputed South China Sea that Vietnam also claims. Despite the action, the incident has had a lingering effect on consumers in Vietnam. VOA's Reasey Poch reports from Hanoi on an effort to boycott Chinese products.
Video

Video Vietnamese Staging Chinese Product Boycott After Oil Rig Spat

China recently pulled an oil rig from an area of the disputed South China Sea that Vietnam also claims. Despite the action, the incident has had a lingering effect on consumers in Vietnam. VOA's Reasey Poch reports from Hanoi on an effort to boycott Chinese products.
Video

Video ESA Spacecraft to Land on a Comet

After a long flight through deep space, a European Space Agency probe is finally approaching its target -- a comet millions of kilometers away from earth. Scientists say the mission may lead to some startling discoveries about the origins of the water on earth. VOA’s George Putic has more.
Video

Video Young Africans Arrive in US for Leadership Program

President Barack Obama's Young African Leadership Initiative has brought hundreds of young Africans to the United States for a six-week program aimed at building their knowledge and skills in fields such as public administration and business. Out of the 50,000 young Africans who applied for the program, just one percent was accepted. VOA's Laurel Bowman caught up with some of those who made the cut and has this report.
Video

Video In Honduras, Amnesty Rumors Fuel US Migration Surges

False rumors in Central America are fueling the current surge of undocumented young people being apprehended at the U.S. border. The inaccurate claims suggest the U.S. will give amnesty to young migrants from the region. As VOA's Brian Padden reports from Honduras, these rumors trace back to President Obama's 2012 executive order to halt deportations for some young undocumented immigrants already living in the United States.
Video

Video Students in Business for Themselves

They're only high school students, but they are making accessories for shoes, fabricating backpacks and doing product photography - all through their own businesses. It's the result of a partnership between a non-profit organization that teaches entrepreneurship and their schools. VOA's Mike O'Sullivan and Deyane Moses met the budding entrepreneurs near Los Angeles.
Video

Video Astronauts Train in Underwater Lab

In the world’s only underwater laboratory, four U.S. astronauts train for a planned visit to an asteroid. The lab - called Aquarius- is located five kilometers off Key Largo, in southern Florida. Living in close quarters and making excursions only into the surrounding ocean, they try to simulate the daily routine of a crew that will someday travel to collect samples of a rock orbiting far away from earth. VOA’s George Putic has more.

AppleAndroid