News / USA

News Business in US Faces Big Challenges

News Business in US Faces Big Challengesi
X
Greg Flakus
April 24, 2014 5:23 PM
The business of providing news and current affairs commentary in the United States is facing big challenges as the older audience diminishes and new digital services struggle to gain a foothold with younger people. The future of journalism may depend on the success of income diversification in media companies.
News Business in US Faces Big Challenges
Greg Flakus
The business of providing news and current affairs commentary in the United States is facing big challenges as the older audience diminishes and new digital services struggle to gain a foothold with younger people. The future of journalism may depend on the success of income diversification in media companies.
 
Newspaper readership is in a steep decline in the United States as younger people seek news on the Internet.

Newsweek magazine went exclusively digital in December 2012, but last month started printing again under its new owner, IBT Media.
 
But IBT’s director of audience engagement, Kate Gardiner, says the print magazine’s target audience is not young.
 
“Those people are going to be an older demographic, they are going to be wealthier, they are going to be much more engaged in international policy and economics and things like that, but our main users on social media are going to be much younger," said Gardiner.

Gardiner was one of the many news company representatives promoting digital online products at the recent South by Southwest Conference in Austin, Texas.
 
The Knight Foundation’s Michael Manness says digital journalism is still in a wild development stage.
 
“Anyone can publish, anyone can produce, anyone can have a voice in it, so it is a lot of noise right now," said Manness.
 
Younger people tend to grab news in short bursts, showing little patience for long format, in-depth stories.
 
Still, Maness thinks news organizations with serious content can win them.
 
“They may not go in depth, but they have a general sense of what is going on, so I think there is a real opportunity for news brands to build out depth, context and think about those new narratives in different ways," he said.
 
Some online news companies have found their niche by focusing on particular issues or news beats, often on a local or state level.
 
One of the most successful is the Texas Tribune, which covers public policy and politics in the state with funding that includes private donations and sideline business ventures.
 
This could be a model for other news sites, according to Jake Batsell, who works under a fellowship at the Texas Tribune. He spoke to VOA via Skype.

“You are basically trying to find five or six streams of revenue that almost operate as mini-businesses that collectively combine to generate enough revenue to keep you in business," said Batsell.
 
The Texas Tribune has won acclaim for its stories and is slowly building a statewide audience through what Batsell says is integrity based on financial diversity.
 
“If a donor were to try to exert influence and control the news content, they have more backing and more standing to go back to that person and say, ‘Here is your donation back'", he said.
 
Batsell says such news organizations keep a watchful eye on government, but their effectiveness ultimately relies on a large audience among the citizens whose interests they serve.

You May Like

Video Falling Gas Prices Impact US Oil Extraction

With the price of oil now less than $80 a barrel, motorists throughout the US are seeing gas prices dip below $3 a gallon More

Afghan Women's Soccer Team Building for the Future

A four-team female league was recently set up in Kabul; It will help identify players for the national team More

Video Koreas on Edge Amid Live-fire Drills

Pyongyang threatens nuclear test as joint US, S. Korean exercises show forces’ capabilities More

This forum has been closed.
Comment Sorting
Comments
     
by: Yoshi from: Sapporo
April 25, 2014 12:26 AM
If newsmedia relys finantially on personal funds, I am afraid journalism would lose their neutral pision and trust from the pubric.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
New Skateboard Defies Gravityi
X
November 21, 2014 5:07 AM
A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video New Skateboard Defies Gravity

A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video Falling Gas Prices Impact US Oil Extraction

With the price of oil now less than $80 a barrel, motorists throughout the United States are benefiting from gas prices below $3 a gallon. But as VOA’s Kane Farabaugh reports, the decreasing price of petroleum has a downside for the hydraulic fracturing industry in the United States.
Video

Video Tensions Build on Korean Peninsula Amid Military Drills

It has been another tense week on the Korean peninsula as Pyongyang threatened to again test nuclear weapons while the U.S. and South Korean forces held joint military exercises in a show of force. VOA’s Brian Padden reports from the Kunsan Air Base in South Korea.
Video

Video Mama Sarah Obama Honored at UN Women’s Entrepreneurship Day

President Barack Obama's step-grandmother is in the United States to raise money to build a $12 million school and hospital center in Kogelo, Kenya, the birthplace of the president's father, Barack Obama, Sr. She was honored for her decades of work to aid poor Kenyans at a Women's Entrepreneurship Day at the United Nations.
Video

Video Gay Evangelicals Argue That Bible Does Not Condemn Homosexuality

More than 30 U.S. states now recognize same-sex marriages, and an increasing number of mainline American churches are blessing them. But evangelical church members- which account for around 30 percent of the U.S. adult population - believe the Bible unequivocally condemns homosexuality. VOA's Jerome Socolovsky reports that gay, lesbian, bisexual and transgender evangelicals are coming out. Backed by a prominent evangelical scholar, they argue that the traditional reading of the bible is wrong.
Video

Video Ebola Economic Toll Stirs W. Africa Food Security Concerns

The World Bank said Wednesday that it expects the economic impact of the Ebola outbreak on the sub-Saharan economy to cost somewhere betweenf $3 billion to $4 billion - well below a previously-outlined worst-case scenario of $32 billion. Some economists, however, paint a gloomier picture - warning that the disruption to regional markets and trading is considerable. Henry Ridgwell reports from London.
Video

Video Mexico Protests Escalate Over Disappearances

Protests in Mexico over 43 students missing since September continue to escalate, reflecting growing anger among Mexicans about a political system they view as corrupt, and increasingly tainted by the drug trade. Mounting outrage over the disappearances is now focused on the government of President Enrique Pena Nieto, accused of not doing enough to end insecurity in the country. More from VOA's Victoria Macchi.
Video

Video US Senate Votes Down Controversial Oil Pipeline - For Now

The U.S. Senate has rejected construction of a controversial pipeline to transport Canadian oil to American refineries. The $5 billion project still could be approved next year, but it faces a possible veto by President Barack Obama. As VOA’s Michael Bowman reports, the pipeline has exposed deep divisions in Congress about America’s energy future.
Video

Video Can Minsk Cease-fire Agreement Hold?

Growing tensions between government troops and separatists in eastern Ukraine further threaten a cease-fire agreement reached two months ago in the Belarusian capital of Minsk. Critics of U.S. policy in Ukraine say it is time the Obama administration gives up on that much-violated cease-fire and moves toward a new deal with Russia. VOA's Scott Stearns has more.
Video

Video Chaos, Abuse Defy Solution in Libya

The political and security crisis in Libya is deepening, with competing governments and, according to Amnesty International, widespread human rights violations committed with impunity. VOA’s Al Pessin reports from London.
Video

Video US Hosts Record 866,000 Foreign Students

Close to 900,000 international students are studying at American universities and colleges, more than ever before. About half of them come from Asia, mostly China. The United States hosts more foreign students than any other country in the world, and its foreign student population is steadily growing. Zlatica Hoke reports.
Video

Video Ferguson Church Grapples with Race Relations

Many white residents of Ferguson, Missouri, say they chose to live there because of the American Midwest community's diversity. So, they were shocked when a white police officer killed an unarmed black teenager in August – and shaken by the resulting protests and violence. Some local churches are leading conversations on how to go forward. VOA’s Ayesha Tanzeem reports.

All About America

AppleAndroid