News / USA

    News Business in US Faces Big Challenges

    News Business in US Faces Big Challengesi
    X
    Greg Flakus
    April 24, 2014 5:23 PM
    The business of providing news and current affairs commentary in the United States is facing big challenges as the older audience diminishes and new digital services struggle to gain a foothold with younger people. The future of journalism may depend on the success of income diversification in media companies.
    News Business in US Faces Big Challenges
    The business of providing news and current affairs commentary in the United States is facing big challenges as the older audience diminishes and new digital services struggle to gain a foothold with younger people. The future of journalism may depend on the success of income diversification in media companies.
     
    Newspaper readership is in a steep decline in the United States as younger people seek news on the Internet.

    Newsweek magazine went exclusively digital in December 2012, but last month started printing again under its new owner, IBT Media.
     
    But IBT’s director of audience engagement, Kate Gardiner, says the print magazine’s target audience is not young.
     
    “Those people are going to be an older demographic, they are going to be wealthier, they are going to be much more engaged in international policy and economics and things like that, but our main users on social media are going to be much younger," said Gardiner.

    Gardiner was one of the many news company representatives promoting digital online products at the recent South by Southwest Conference in Austin, Texas.
     
    The Knight Foundation’s Michael Manness says digital journalism is still in a wild development stage.
     
    “Anyone can publish, anyone can produce, anyone can have a voice in it, so it is a lot of noise right now," said Manness.
     
    Younger people tend to grab news in short bursts, showing little patience for long format, in-depth stories.
     
    Still, Maness thinks news organizations with serious content can win them.
     
    “They may not go in depth, but they have a general sense of what is going on, so I think there is a real opportunity for news brands to build out depth, context and think about those new narratives in different ways," he said.
     
    Some online news companies have found their niche by focusing on particular issues or news beats, often on a local or state level.
     
    One of the most successful is the Texas Tribune, which covers public policy and politics in the state with funding that includes private donations and sideline business ventures.
     
    This could be a model for other news sites, according to Jake Batsell, who works under a fellowship at the Texas Tribune. He spoke to VOA via Skype.

    “You are basically trying to find five or six streams of revenue that almost operate as mini-businesses that collectively combine to generate enough revenue to keep you in business," said Batsell.
     
    The Texas Tribune has won acclaim for its stories and is slowly building a statewide audience through what Batsell says is integrity based on financial diversity.
     
    “If a donor were to try to exert influence and control the news content, they have more backing and more standing to go back to that person and say, ‘Here is your donation back'", he said.
     
    Batsell says such news organizations keep a watchful eye on government, but their effectiveness ultimately relies on a large audience among the citizens whose interests they serve.

    You May Like

    Hope Remains for Rio Olympic Games, Despite Woes

    Facing a host of problems, Rio prepares for holding the games but experts say some risks, like Zika, may not be as grave as initially thought

    IS Use of Social Media to Recruit, Radicalize Still a Top Threat to US

    Despite military gains against IS in Iraq and Syria, their internet propaganda still commands an audience; US officials see 'the most complex challenge that the federal government and industry face'

    ‘Time Is Now’ to Save Africa’s Animals From Poachers, Activist Says

    During Zimbabwe visit, African Wildlife Foundation President Kaddu Sebunya says poaching hurts Africa as slave trade once did

    This forum has been closed.
    Comment Sorting
    Comments
         
    by: Yoshi from: Sapporo
    April 25, 2014 12:26 AM
    If newsmedia relys finantially on personal funds, I am afraid journalism would lose their neutral pision and trust from the pubric.

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Ivorian Chocolate Makers Promote Locally-made Chocolatei
    X
    July 29, 2016 4:02 PM
    Ivory Coast is the world's top producer of cocoa but hardly any of it is processed into chocolate there. Instead, the cocoa is sent abroad to chocolate makers in Europe and elsewhere. This is a general problem throughout Africa – massive exports of raw materials but few finished goods. As Emilie Iob reports from Abidjan, several Ivorian entrepreneurs are working to change that formula - 100 percent Ivorian chocolate bar at a time.
    Video

    Video Ivorian Chocolate Makers Promote Locally-made Chocolate

    Ivory Coast is the world's top producer of cocoa but hardly any of it is processed into chocolate there. Instead, the cocoa is sent abroad to chocolate makers in Europe and elsewhere. This is a general problem throughout Africa – massive exports of raw materials but few finished goods. As Emilie Iob reports from Abidjan, several Ivorian entrepreneurs are working to change that formula - 100 percent Ivorian chocolate bar at a time.
    Video

    Video Tesla Opens Battery-Producing Gigafactory

    Two years after starting to produce electric cars, U.S. car maker Tesla Motors has opened the first part of its huge battery manufacturing plant, which will eventually cover more than a square kilometer. Situated close to Reno, Nevada, the so-called Gigafactory will eventually produce more lithium-ion batteries than were made worldwide in 2013. VOA's George Putic reports.
    Video

    Video Polio-affected Afghan Student Fulfilling Her Dreams in America

    Afghanistan is one of only two countries in the world where children still get infected by polio. The other is Pakistan. Mahbooba Akhtarzada who is from Afghanistan, was disabled by polio, but has managed to overcome the obstacles caused by this crippling disease. VOA's Zheela Nasari caught up with Akhtarzada and brings us this report narrated by Bronwyn Benito.
    Video

    Video Hillary Clinton Promises to Build a 'Better Tomorrow'

    Democratic presidential candidate Hillary Clinton urged voters Thursday not to give in to the politics of fear. She vowed to unite the country and move it forward if elected in November. Clinton formally accepted the Democratic Party's nomination at its national convention in Philadelphia. VOA national correspondent Jim Malone has more.
    Video

    Video Trump Tones Down Praise for Russia

    Republican presidential candidate Donald Trump is toning down his compliments for Russia and Vladimir Putin as such rhetoric got him in trouble recently. After calling on Russia to find 30.000 missing emails from rival Hillary Clinton, Trump told reporters he doesn't know Putin and never called him a great leader, just one who's better than President Barack Obama. Putin has welcomed Trump's overtures, but, as Zlatica Hoke reports, ordinary Russians say they are not putting much faith in Trump.
    Video

    Video Uganda Unveils its First Solar-powered Bus

    A solar-powered bus described by its Ugandan makers as the first in Africa has made its public debut. Kiira Motors' electric bus, Kayoola, displayed recently at a stadium in Uganda's capital. From Kampala, Maurice Magorane filed this report narrated by Salem Solomon.
    Video

    Video Silicon Valley: More Than A Place, It's a Culture

    Silicon Valley is a technology powerhouse and a place that companies such as Google, Facebook and Apple call home. It is a region in northern California that stretches from San Francisco to San Jose. But, more than that, it's known for its startup culture. VOA's Elizabeth Lee went inside one company to find out what it's like to work in a startup.
    Video

    Video Immigrant Delegate Marvels at Democratic Process

    It’s been a bitter and divisive election season – but first time Indian-American delegate Dr. Shashi Gupta headed to the Democratic National Convention with a sense of hope. VOA’s Katherine Gypson followed this immigrant with the love of U.S. politics all the way to Philadelphia.
    Video

    Video Dutch Entrepreneurs Turn Rainwater Into Beer

    June has been recorded as one of the wettest months in more than a century in many parts of Europe. To a group of entrepreneurs in Amsterdam the rain came as a blessing, as they used the extra water to brew beer. Serginho Roosblad has more to the story.
    Video

    Video Commerce Thrives on US-Mexico Border

    At the Democratic Convention in Philadelphia this week, the party’s presumptive presidential nominee, Hillary Clinton, is expected to attack proposals made by her opponent, Republican presidential nominee Donald Trump, to build a wall along the U.S.-Mexico border. Last Friday, President Barack Obama hosted his Mexican counterpart, President Enrique Peña Nieto, to underscore the good relations between the two countries. VOA’s Greg Flakus reports from Tucson.
    Video

    Video Film Helps Save Ethiopian Children Thought to be Cursed

    'Omo Child' looks at effort of African man to stop killings of ‘mingi’ children
    Video

    Video London’s Financial Crown at Risk as Rivals Eye Brexit Opportunities

    By most measures, London rivals New York as the only true global financial center. But Britain’s vote to leave the European Union – so-called ‘Brexit’ – means the city could lose its right to sell services tariff-free across the bloc, risking its position as Europe’s financial headquarters. Already some banks have said they may shift operations to the mainland. Henry Ridgwell reports from London.

    Special Report

    Adrift The Invisible African Diaspora