News

Porsche Luxury Cars Parks First Dealership in Nigeria

Nigeria welcomes its first Porsche dealership amid criticism of wealth disparity

Multimedia

Audio
Ricci Shryock

Ultra-luxury cars gleam through walls of glass at Porsche’s new dealership, in Lagos, Nigeria.

This is only the second dealership in West Africa for the high-end brand, which sells some models for around $200,000.

Michael Wagner, brand manager for the Lagos branch, says Porsche is a good fit for one of the world’s fastest growing economies.

“Nigeria, as the biggest country in Africa with a population of 150 million and the sixth largest oil producing country, certainly has the earning potential to support - and has an affinity for - luxury brands,” said Wagner.

Protests rocked Nigeria in January after the government announced it was ending a fuel subsidy that kept gas prices under 40 cents a gallon – one of the only ways poor Nigerians benefit from the nation’s vast oil wealth. The demonstrations grew into a movement also focused on the ever-widening gap between Nigeria’s rich and poor.

But the showroom, which opened in mid-March, has gotten a good reception from the public, Wagner said.

“I think if you look at the brands that are driven, Nigeria appreciates top quality brands, considering Nigeria’s one of the largest consumers of the most expensive Champagne and really have a taste for these finer goods, we’re really catering for the market that is already there,” said Wagner.

According to the United Nations, despite Nigeria’s fast-growing economy, 71 percent of the population still live on less than a dollar a day.

The new dealership employs 13 people, though not all of them are Nigerian. Wagner said the Nigerian nationals they have hired are offered an extensive training program and earn salaries that are competitive with what other local companies pay.

“Obviously the history of Nigeria and the unions dictate salary, which is a national issue and is not particular to any particular company,” he added.

Wagner said the dealership’s customers come mostly from the private sector.

“The type of people and customers we’re dealing with are all mainly in private enterprise. They all have their own companies,” he said. “So I think that’s very much different to … some countries where politicians are assumed to be driving expensive motor cars.”

January’s fuel subsidy protests eventually ended after President Goodluck Jonathan agreed to reinstate the subsidy, though at a lower level.

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Seoul Sponsors Korean Unification Fairi
X
Brian Padden
May 29, 2015 1:27 PM
With inter-Korean relations deteriorating over the North’s nuclear program, past military provocations and human rights abuses, many Koreans still hold out hope for eventual peaceful re-unification. VOA’s Brian Padden visited a “unification fair” held this week in Seoul, where border communities promoted the benefits of increased cooperation.
Video

Video Seoul Sponsors Korean Unification Fair

With inter-Korean relations deteriorating over the North’s nuclear program, past military provocations and human rights abuses, many Koreans still hold out hope for eventual peaceful re-unification. VOA’s Brian Padden visited a “unification fair” held this week in Seoul, where border communities promoted the benefits of increased cooperation.
Video

Video Purple Door Coffeeshop: Changing Lives One Cup at a Time

For a quarter of his life, Kevin Persons lived on the street. Today, he is working behind the counter of an espresso bar, serving coffee and working to transition off the streets and into a home. Paul Vargas reports for VOA.
Video

Video Modular Robot Getting Closer to Reality

A robot being developed at Carnegie Mellon University has evolved into a multi-legged modular mechanical snake, able to move over rugged surfaces and explore the surroundings. Scientists say such machines could someday help in search and rescue operations. VOA’s George Putic reports.
Video

Video Shanghai Hosts Big Consumer Electronics Show

Electronic gadgets are a huge success in China, judging by the first Asian Consumer Electronics Show, held this week in Shanghai. Over the course of two days, more than 20,000 visitors watched, tested and played with useful and some less-useful electronic devices exhibited by about 200 manufacturers. VOA’s George Putic has more.
Video

Video Forced to Return Home, Afghan Refugees Face Increased Hardship

Undocumented refugees returning to Afghanistan from Pakistan have no jobs, no support system, and no home return to, and international aid agencies say they and the government are overwhelmed and under-resourced. Ayesha Tanzeem has more from Kabul.
Video

Video Britain Makes Controversial Move to Crack Down on Extremism

Britain is moving to tighten controls on extremist rhetoric, even when it does not incite violence or hatred -- a move that some are concerned might unduly restrict basic freedoms. It is an issue many countries are grappling with as extremist groups gain power in the Middle East, fueled in part by donations and fighters from the West. VOA’s Al Pessin reports from London.
Video

Video 3D Printer Makes Replica of Iconic Sports Car

Cars with parts made by 3D printers are already on the road, but engineers are still learning about this new technology. While testing the possibility of printing an entire car, researchers at the U.S. Department of Energy recently created an electric-powered replica of an iconic sports roadster. VOA’s George Putic has more.
Video

Video Al-Shabab Recruitment Drive Still on In Kenya

The al-Shabab militants that have long battled for control of Somalia also have recruited thousands of young people in Kenya, leaving many families disconsolate. Mohammed Yusuf recently visited the Kenyan town of Isiolo, and met with relatives of those recruited, as well as a many who have helped with the recruiting.
Video

Video A Small Oasis on Kabul's Outskirts Provides Relief From Security Tensions

When people in Kabul want to get away from the city and relax, many choose Qargha Lake, a small resort on the outskirts of Kabul. Ayesha Tanzeem visited and talked with people about the precious oasis.
Video

Video Kenyans Lament Losing Sons to al-Shabab

There is agony, fear and lost hope in the Kenyan town of Isiolo, a key target of a new al-Shabab recruitment drive. VOA's Mohammed Yusuf visits Isiolo to speak with families and at least one man who says he was a recruiter.
Video

Video Scientists Say Plankton More Important Than Previously Thought

Tiny ocean creatures called plankton are mostly thought of as food for whales and other large marine animals, but a four-year global study discovered, among other things, that plankton are a major source of oxygen on our planet. VOA’s George Putic reports.
Video

Video Kenya’s Capital Sees Rise in Shisha Parlors

In Kenya, the smoking of shisha, a type of flavored tobacco, is the latest craze. Patrons are flocking to shisha parlors to smoke and socialize. But the practice can be addictive and harmful, though many dabblers may not realize the dangers, according to a new review. Lenny Ruvaga has more on the story for VOA from Nairobi, Kenya.

VOA Blogs