News / Science & Technology

Facebook: World Cup Biggest Social Media Event Ever

Germany's Sami Khedira (L) and Philipp Lahm (2nd R) kiss the World Cup trophy as they celebrate at the end of the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
Germany's Sami Khedira (L) and Philipp Lahm (2nd R) kiss the World Cup trophy as they celebrate at the end of the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
Reuters

Brazil's World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.

FILE - Facebook logo on a computer screen is seen through glasses held by a woman.FILE - Facebook logo on a computer screen is seen through glasses held by a woman.
x
FILE - Facebook logo on a computer screen is seen through glasses held by a woman.
FILE - Facebook logo on a computer screen is seen through glasses held by a woman.

“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Facebook's director of global media partnerships, told Reuters. “It was the highest level of conversation around a single event that we have ever measured.”

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook's record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook's record numbers.

  • Germany's Mario Goetze kisses the World Cup trophy at the Maracana stadium in Rio de Janeiro ,July 13, 2014.
  • German Changellor Angela Merkel attends the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Russian President Vladimir Putin, left, and FIFA President Sepp Blatter during the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Argentina's Gonzalo Higuain fouls Germany's goalkeeper Manuel Neuer at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Jerome Boateng clears the ball past Argentina's Ezequiel Lavezzi and Lionel Messi at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Bastian Schweinsteiger leaves the pitch after he was injured during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Mario Goetze scores during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Mario Goetze scores past (from left) Argentina's Martin Demichelis, Ezequiel Garay and goalkeeper Sergio Romero during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany players celebrate after winning the 2014 World Cup at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • South African President Jacob Zuma and his wife Sizakele Khumalo attend the 2014 World Cup closing ceremony at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • A dancer holds an Argentina flag as she performs during the closing ceremony at the Maracana stadium in Rio de Janeiro, July 13, 2014.

Germany's 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil's star Neymar led the ranking of most talked about player, followed by Argentina's Lionel Messi, Portugal's Cristiano Ronaldo and Uruguay's Luis SuDarez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook's biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

“Facebook was the global stadium for the 2014 World Cup,” said Facebook's Grudin.  

WATCH: Related video report by Scott Bobb

Germans Celebrate, Argentines Mourn as World Cup Ends in Brazili
X
July 14, 2014 9:02 AM
Germany won the soccer World Cup Sunday night, beating Argentina by a score of 1-0 in extra time. VOA’s Scott Bobb reports from Rio de Janeiro’s Maracana Stadium where the match was played.

You May Like

Tired of Waiting, South Africans Demand Change ‘Now’

With chronic poverty and lack of basic services largely fueling recent xenophobic attacks, many in Rainbow Nation say it’s time for government to act More

Challenges Ahead for China's Development Plans in Pakistan

Planned $46 billion in energy and infrastructure investments in Pakistan are aimed at transforming the country into a regional hub for trade and investment More

'Forbidden City' Revisits Little Known Era of Asian-American Entertainment

Little-known chapter of entertainment history captured in 80s documentary is revisited in new digitally remastered format and book More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Cinema That Crosses Borders Showcased at Tribeca Film Festivali
X
April 24, 2015 4:09 AM
Among the nearly 100 feature length films being shown at this year’s Tribeca Film Festival in New York City are more than 20 documentaries and features with international appeal, from a film about a Congolese businessman in China, to documentaries shot in Pakistan and diaspora communities in the U.S., to a poetic look at disaffected South African youth. VOA’s Carolyn Weaver has more.
Video

Video Cinema That Crosses Borders Showcased at Tribeca Film Festival

Among the nearly 100 feature length films being shown at this year’s Tribeca Film Festival in New York City are more than 20 documentaries and features with international appeal, from a film about a Congolese businessman in China, to documentaries shot in Pakistan and diaspora communities in the U.S., to a poetic look at disaffected South African youth. VOA’s Carolyn Weaver has more.
Video

Video UN Confronts Threat of Young Radicals

The radicalization and recruitment of young people into Islamist extremist groups has become a growing challenge for governments worldwide. On Thursday, the U.N. Security Council heard from experts on the issue, which has become a potent threat to international peace and security. VOA’s Margaret Besheer reports.
Video

Video Growing Numbers of Turks Discover Armenian Ancestry

In a climate of improved tolerance, growing numbers of people in Turkey are discovering their grandmothers were Armenian. Hundreds of thousands of Armenians escaped the mass deportations and slaughter of the early 1900's by forced conversion to Islam. Or, Armenian children were taken in by Turkish families and assimilated. Now their stories are increasingly being heard. Dorian Jones reports from Istanbul that the revelations are viewed as an important step.
Video

Video Migrants Trek Through Western Balkans to Reach EU

Migrants from Africa and other places are finding different routes into the European Union in search of a better life. The Associated Press followed one clandestine group to document their trek through the western Balkans to Hungary. Zlatica Hoke reports that the migrants started using that route about four years ago. Since then, it has become the second-most popular path into Western Europe, after the option of sailing from North Africa to Italy.
Video

Video TIME Magazine Honors Activists, Pioneers Seen as Influential

TIME Magazine has released its list of celebrities, leaders and activists, whom it deems the world’s “most influential” in 2015. VOA's Ramon Taylor reports from New York.
Video

Video US Businesses See Cuba as New Frontier

The Obama administration's opening toward Cuba is giving U.S. companies hope they'll be able to do business in Cuba despite the continuation of the U.S. economic embargo against the communist nation. Some American companies have been able to export some products to Cuba, but the recent lifting of Cuba's terrorism designation could relax other restrictions. As VOA's Daniela Schrier reports, corporate heavy hitters are lining up to head across the Florida Straits - though experts urge caution.
Video

Video Kenya Launches Police Recruitment Drive After Terror Attacks

Kenya launched a major police recruitment drive this week as part of a large-scale effort to boost security following a recent spate of terror attacks. VOA’s Gabe Joselow reports that allegations of corruption in the process are raising old concerns about the integrity of Kenya’s security forces.
Video

Video Japan, China in Race for Asia High-Speed Rail Projects

A lucrative competition is underway in Asia for billions of dollars in high-speed rail projects. Cambodia, India, Indonesia, Malaysia Thailand and Vietnam are among the countries planning to move onto the fast track. They are negotiating with Japan and the upstart Chinese who are locked in a duel to revolutionize transportation across Asia. VOA Correspondent Steve Herman in Bangkok has details.
Video

Video Scientists: Mosquitoes Attracted By Our Genes

Some people always seem to get bitten by mosquitoes more than others. Now, scientists have proved that is really the case - and they say it’s all because of genes. It’s hoped the research might lead to new preventative treatments for diseases like malaria, as Henry Ridgwell reports from London.
Video

Video Bible Museum Coming to Washington DC

Washington is the center of American political power and also home to some of the nation’s most visited museums. A new one that will showcase the Bible has skeptics questioning the motives of its conservative Christian funders. VOA religion correspondent Jerome Socolovsky reports.
Video

Video Armenia and Politics of Word 'Genocide'

A century ago this April, hundreds of thousands of Armenians of the Turkish Ottoman empire were deported and massacred, and their culture erased from their traditional lands. While broadly accepted by the U.N. and at least 20 countries as “genocide”, the United States and Turkey have resisted using that word to describe the atrocities that stretched from 1915 to 1923. But Armenians have never forgotten.
Video

Video Afghan First Lady Pledges No Roll Back on Women's Rights

Afghan First Lady Rula Ghani, named one of Time's 100 Most Influential, says women should take part in talks with Taliban. VOA's Rokhsar Azamee has more from Kabul.
Video

Video Keeping Washington Airspace Safe Is Tall Order

Being the home of all three branches of the U.S. federal government makes Washington, D.C. the prime target for those who want to make their messages and ideas heard. Unfortunately, many of them choose to deliver them in unorthodox ways, including from the air, as a recent incident clearly showed involving a gyrocopter landing on the Capitol’s West Lawn. VOA's George Putic has more.
Video

Video New Brain Mapping Techniques Could Ease Chronic Pain

From Boulder, Colorado, Shelley Schlender reports that new methods for mapping pain in the brain are providing validation for chronic pain and might someday guide better treatment.
Video

Video Hope, Prayer Enter Fight Against S. Africa Xenophobia

South Africa has been swept by disturbing attacks on foreign nationals. Some blame the attacks on a legacy of colonialism, while others say the economy is to blame. Whatever the cause, ordinary South Africans - and South African residents from around the world - say they're praying for the siege of violence to end. Anita Powell reports from Johannesburg.

VOA Blogs