News / Science & Technology

Facebook: World Cup Biggest Social Media Event Ever

Germany's Sami Khedira (L) and Philipp Lahm (2nd R) kiss the World Cup trophy as they celebrate at the end of the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
Germany's Sami Khedira (L) and Philipp Lahm (2nd R) kiss the World Cup trophy as they celebrate at the end of the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
Reuters

Brazil's World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.

FILE - Facebook logo on a computer screen is seen through glasses held by a woman.FILE - Facebook logo on a computer screen is seen through glasses held by a woman.
x
FILE - Facebook logo on a computer screen is seen through glasses held by a woman.
FILE - Facebook logo on a computer screen is seen through glasses held by a woman.

“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Facebook's director of global media partnerships, told Reuters. “It was the highest level of conversation around a single event that we have ever measured.”

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook's record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook's record numbers.

  • Germany's Mario Goetze kisses the World Cup trophy at the Maracana stadium in Rio de Janeiro ,July 13, 2014.
  • German Changellor Angela Merkel attends the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Russian President Vladimir Putin, left, and FIFA President Sepp Blatter during the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Argentina's Gonzalo Higuain fouls Germany's goalkeeper Manuel Neuer at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Jerome Boateng clears the ball past Argentina's Ezequiel Lavezzi and Lionel Messi at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Bastian Schweinsteiger leaves the pitch after he was injured during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Mario Goetze scores during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Mario Goetze scores past (from left) Argentina's Martin Demichelis, Ezequiel Garay and goalkeeper Sergio Romero during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany players celebrate after winning the 2014 World Cup at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • South African President Jacob Zuma and his wife Sizakele Khumalo attend the 2014 World Cup closing ceremony at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • A dancer holds an Argentina flag as she performs during the closing ceremony at the Maracana stadium in Rio de Janeiro, July 13, 2014.

Germany's 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil's star Neymar led the ranking of most talked about player, followed by Argentina's Lionel Messi, Portugal's Cristiano Ronaldo and Uruguay's Luis SuDarez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook's biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

“Facebook was the global stadium for the 2014 World Cup,” said Facebook's Grudin.  

WATCH: Related video report by Scott Bobb

Germans Celebrate, Argentines Mourn as World Cup Ends in Brazili
X
July 14, 2014 9:02 AM
Germany won the soccer World Cup Sunday night, beating Argentina by a score of 1-0 in extra time. VOA’s Scott Bobb reports from Rio de Janeiro’s Maracana Stadium where the match was played.

You May Like

Katrina Brought Enduring Changes to New Orleans

The city’s recovery is the result of the people and culture the city is famous for, as well as newcomers and start-up industries More

China to Open Stock Markets to Pension Funds

In unprecedented move, government to soon allow local pension funds to invest up to $94 billion in domestic shares More

Magical Photo Slides Show Native Americans in Late 1800s

Walter McClintock spent 20 years photographing the Blackfoot Indians and their vanishing culture at the dawn of the modern age More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Colombians Flee Venezuela as Border Crisis Escalatesi
X
August 27, 2015 2:08 AM
Hundreds of Colombians have fled Venezuela since last week, amid an escalating border crisis between the two countries. Last week, Venezuelan President Nicolas Maduro ordered the closure of a key border crossing after smugglers injured three Venezuelan soldiers and a civilian. The president also ordered the deportation of Colombians who are in Venezuela illegally. Zlatica Hoke reports.
Video

Video Colombians Flee Venezuela as Border Crisis Escalates

Hundreds of Colombians have fled Venezuela since last week, amid an escalating border crisis between the two countries. Last week, Venezuelan President Nicolas Maduro ordered the closure of a key border crossing after smugglers injured three Venezuelan soldiers and a civilian. The president also ordered the deportation of Colombians who are in Venezuela illegally. Zlatica Hoke reports.
Video

Video Is China's Economic Data Accurate?

Some investors say China's wild stock market gyrations have been made worse by worries about the reliability of that nation's economic data. And some critics say the reports can mislead investors by painting an unrealistically-strong picture of the economy. A key China scholar says Beijing is not fudging ((manipulating)) the numbers, but that the economy is evolving quickly from smoke-stack industries to services, and the ways of tracking new economic activity are falling behind the change. V
Video

Video Next to Iran, Climate at Forefront of Obama Agenda

President Barack Obama this week announced new initiatives aimed at making it easier for Americans to access renewable energy sources such as solar and wind. Obama is not slowing down when it comes to pushing through climate change measures, an issue he says is the greatest threat to the country’s national security. VOA correspondent Aru Pande has more from the White House.
Video

Video Shipping Containers Provide Experimental Housing

Housing prices around the San Francisco Bay area are out of reach for many people, so some young entrepreneurs, artists and tech industry workers are creating their own houses using converted shipping containers. But as VOA's Mike O’Sullivan reports from Oakland, the effort requires ingenuity and dealing with restrictive local laws.
Video

Video Arctic Draws International Competition for Oil

A new geopolitical “Great Game” is underway in earth’s northernmost region, the Arctic, where Russia has claimed a large area for resource development and President Barack Obama recently approved Shell Oil Company’s test-drilling project in an area under U.S. control. Greg Flakus reports.
Video

Video Philippine Maritime Police: Chinese Fishermen a Threat to Country’s Security

China and the Philippines both claim maritime rights in the South China Sea.  That includes the right to fish in those waters. Jason Strother reports on how the Philippines is catching Chinese nationals it says are illegal poachers. He has the story from Palawan province.
Video

Video Technique May Eliminate Drill-and-Fill Dental Care

Many people dread visiting dentists because they're afraid of drills. Now, however, a technology developed by a British firm promises to eliminate the need for mechanical cleaning of dental cavities by speeding a natural process of tooth repair. VOA’s George Putic reports.
Video

Video China's Spratly Island Building Said to Light Up the Night 'Like A City'

Southeast Asian countries claim China has illegally seized territory in the Spratly islands. It is especially a concern for a Philippine mayor who says Beijing is occupying parts of his municipality. Jason Strother reports from the capital of Palawan province, Puerto Princesa.
Video

Video Ages-old Ice Reveals Secrets of Climate Change

Ice caps don't just exist at the world's poles. There are also tropical ice caps, and the largest sits atop the Peruvian Andes - but it is melting, quickly, and may be gone within the next 20 years. George Putic reports scientists are now rushing to take samples to get at the valuable information about climate change locked in the ice.
Video

Video French Experiment in Integrating Roma Under Threat

Plans to destroy France’s oldest slum have sparked an outcry on the part of its Roma residents. As Lisa Bryant reports from the Paris suburb of La Courneuve, rights groups argue the community is a fledgling experiment on integrating Roma who are often outcasts in many parts of Europe.
Video

Video Kenyans Turn to Agriculture for Business

Each year Kenyan universities continue to churn out graduates for the job market despite the already existing high rate of unemployment among youth in the country. Some of these young men and women have realized that agriculture can be as rewarding as any other business or job, and they are resorting to agribusiness in large numbers as a way of tackling unemployment. Rael Ombuor reports for VOA.
Video

Video First Women Graduate Elite Army Ranger School

Two women are making history for the U.S. Army by proving they are among the toughest of the tough. VOA's Carla Babb reports from Fort Benning, Georgia as 94 men and those two women rise as graduates of the difficult Ranger school.

VOA Blogs