News / Science & Technology

Facebook: World Cup Biggest Social Media Event Ever

Germany's Sami Khedira (L) and Philipp Lahm (2nd R) kiss the World Cup trophy as they celebrate at the end of the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
Germany's Sami Khedira (L) and Philipp Lahm (2nd R) kiss the World Cup trophy as they celebrate at the end of the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
Reuters

Brazil's World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.

FILE - Facebook logo on a computer screen is seen through glasses held by a woman.FILE - Facebook logo on a computer screen is seen through glasses held by a woman.
x
FILE - Facebook logo on a computer screen is seen through glasses held by a woman.
FILE - Facebook logo on a computer screen is seen through glasses held by a woman.

“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Facebook's director of global media partnerships, told Reuters. “It was the highest level of conversation around a single event that we have ever measured.”

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook's record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook's record numbers.

  • Germany's Mario Goetze kisses the World Cup trophy at the Maracana stadium in Rio de Janeiro ,July 13, 2014.
  • German Changellor Angela Merkel attends the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Russian President Vladimir Putin, left, and FIFA President Sepp Blatter during the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Argentina's Gonzalo Higuain fouls Germany's goalkeeper Manuel Neuer at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Jerome Boateng clears the ball past Argentina's Ezequiel Lavezzi and Lionel Messi at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Bastian Schweinsteiger leaves the pitch after he was injured during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Mario Goetze scores during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Mario Goetze scores past (from left) Argentina's Martin Demichelis, Ezequiel Garay and goalkeeper Sergio Romero during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany players celebrate after winning the 2014 World Cup at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • South African President Jacob Zuma and his wife Sizakele Khumalo attend the 2014 World Cup closing ceremony at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • A dancer holds an Argentina flag as she performs during the closing ceremony at the Maracana stadium in Rio de Janeiro, July 13, 2014.

Germany's 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil's star Neymar led the ranking of most talked about player, followed by Argentina's Lionel Messi, Portugal's Cristiano Ronaldo and Uruguay's Luis SuDarez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook's biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

“Facebook was the global stadium for the 2014 World Cup,” said Facebook's Grudin.  

WATCH: Related video report by Scott Bobb

Germans Celebrate, Argentines Mourn as World Cup Ends in Brazili
X
July 14, 2014 9:02 AM
Germany won the soccer World Cup Sunday night, beating Argentina by a score of 1-0 in extra time. VOA’s Scott Bobb reports from Rio de Janeiro’s Maracana Stadium where the match was played.

You May Like

UN: 1 Million Somalis at Risk of Hunger

Group warns region is in dire need of humanitarian aid, with at least 200,000 children under age of five acutely malnourished as drought hits southern, central part of nation More

Human Rights Groups Allege Supression of Freedoms in Thailand

Thailand’s military, police have suppressed release of independent report assessing human rights in kingdom during first 100 days of latest coup More

Jennifer Lawrence Contacts FBI After Nude Photos Hacked

'Silver Linings Playbook' actress' photos were posted on image-sharing forum 4chan; Federal Bureau of Investigations is looking into matter More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Ukraine Schools Resume Classes, Donate to Government Forcesi
X
September 02, 2014 12:58 PM
A new school year has started in Ukraine but thousands of children in the war-torn east are unable to attend because of ongoing clashes with pro-Russia rebels. In Ukraine's capital, patriotic education has become the norm along with donations to support injured security forces fighting to take back rebel-held areas. VOA's Daniel Schearf reports from Kyiv.
Video

Video Ukraine Schools Resume Classes, Donate to Government Forces

A new school year has started in Ukraine but thousands of children in the war-torn east are unable to attend because of ongoing clashes with pro-Russia rebels. In Ukraine's capital, patriotic education has become the norm along with donations to support injured security forces fighting to take back rebel-held areas. VOA's Daniel Schearf reports from Kyiv.
Video

Video US Detainees Want Negotiators for Freedom in North Korea

The three U.S. detainees held in North Korea were permitted to speak with foreign media Monday. The government of Kim Jong Un restricted the topics of the questions, and the interviews in Pyongyang were limited to five minutes. Each of the men asked Washington to send a representative to Pyongyang to secure his release. VOA’s Carolyn Presutti has our story.
Video

Video Internet, Technology Offer New Tools for Journalists

The Internet and rapidly evolving technology is quickly changing how people receive news and how journalists deliver it. There are now more ways to tell a story than ever before. One school in Los Angeles is teaching the next generation of journalists with the help of a state-of-the-art newsroom. Elizabeth Lee has this report.
Video

Video Turkmen From Amerli Describe Survival of IS Siege

Over the past few weeks, hundreds of Shi'ite Turkmen have fled the town of Amerli seeking refuge in the northern city of Kirkuk. Despite recent military gains after U.S. airstrikes that were coordinated with Iraqi and Kurdish forces, the situation remains dire for Amerli’s residents. Sebastian Meyer went to Kirkuk for VOA to speak to those who managed to escape.
Video

Video West Africa Ebola Vaccine Trials Possible by Early 2015

A U.S. health agency is speeding up clinical trials of a possible vaccine against the deadly Ebola virus that so far has killed more than 1,500 people in West Africa. If successful, the next step would be a larger trial in countries where the outbreak is occurring. VOA's Carol Pearson has more.
Video

Video Survivors Commemorate 70th Anniversary of Nazi Liquidation of Jewish Ghetto

When the German Nazi army occupied the Polish city of Lodz in 1939, it marked the beginning of a long nightmare for the Jewish community that once made up one third of the population. Roughly 200,000 people were forced into the Lodz Ghetto. Less than 7,000 survived. As VOA’s Kane Farabaugh reports, some survivors gathered at the Union League Club in Chicago on the 70th anniversary of the liquidation of the Lodz Ghetto to remember those who suffered at the hands of the Nazi regime.
Video

Video Cost to Raise Child in US Continues to Rise

The cost of raising a child in the United States continues to rise. In its latest annual report, the U.S. Department of Agriculture says middle income families with a child born in 2013 can expect to spend more than $240,000 before that child turns 18. And sending that child to college more than doubles that amount. VOA’s Deborah Block visited with a couple with one child in Alexandria, Virginia, to learn if the report reflects their lifestyle.
Video

Video Chaotic Afghan Vote Recount Threatens Nation’s Future

Afghanistan’s troubled presidential election continues to be rocked by turmoil as an audit of the ballots drags on. The U.N. says the recount will not be completed before September 10. Observers say repeated disputes and delays are threatening the orderly transfer of power and could have dangerous consequences. VOA correspondent Meredith Buel reports.

AppleAndroid