News / Arts & Entertainment

    To Make a Hit, You've Got to Get Personal, says Pharrell Williams

    Pharrell Williams poses during the opening of the exhibition "GIRL" at the Galerie Perrotin in Paris, France, May 26, 2014.
    Pharrell Williams poses during the opening of the exhibition "GIRL" at the Galerie Perrotin in Paris, France, May 26, 2014.
    Reuters
    Pharrell Williams pauses, takes a breath and considers how the past year has unfolded for the R&B producer and singer: four Grammy Awards and three mega-hit singles including a song that has galvanized countless fans to express how they're “happy.”
     
    And the key, says the 41-year-old known simply as Pharrell, in the midst of a career second act, has been tapping into audiences' thirst for sincerity and heartfelt personal stories.
     
    “I think we've entered a new singer-songwriter era, regardless of the genre or music,” said Pharrell, who produced and performed on Robin Thicke's “Blurred Lines,” the raunchy R&B hit that was last year's top song across the U.S. Billboard music charts.
     
    “People want a story. They want a story they can connect to,” he said while promoting a concert this week from New York's Apollo Theater, which was live streamed and directed by Spike Lee as part of American Express' “Unstaged” series.
     
    “It's not about what you have or what you don't have, it's more about your journey and your perspective that's important to people,” the musician told Reuters.
     
    Pharrell Williams performs his hit song "Happy" at the Walmart annual shareholders meeting in Fayetteville, Arkansas, June 6, 2014.Pharrell Williams performs his hit song "Happy" at the Walmart annual shareholders meeting in Fayetteville, Arkansas, June 6, 2014.
    x
    Pharrell Williams performs his hit song "Happy" at the Walmart annual shareholders meeting in Fayetteville, Arkansas, June 6, 2014.
    Pharrell Williams performs his hit song "Happy" at the Walmart annual shareholders meeting in Fayetteville, Arkansas, June 6, 2014.

    Pharrell said he noticed a shift in audiences' tastes over the past year in particular with the runaway success of “Happy,” his up-tempo song from the “Despicable Me 2” soundtrack that received little fanfare upon its release but has turned into an international viral hit.
     
    Countless videos populate sites like YouTube with people from Portugal and Macau to Abu Dhabi and Iran singing and dancing along to the song with the exuberant chorus that declares, “Clap along if you feel like a room without a roof ... clap along if you know what happiness is to you.”
     
    After seeing how far his song traveled, the singer broke down in tears during a televised interview with Oprah Winfrey.
     
    “It isn't how great the execution is, it's the level of intention, it's the level of connotation that you put behind it,” Pharrell said.
     
    “It's just encouraging to people who have something to say, something to express,” he added.
     
    Pharrell has cemented himself as a master collaborator who was behind hits with rappers Snoop Dogg and Jay Z a decade ago, as well as with his own hip-hop band N*E*R*D.
     
    This year, he won the Grammy award for best non-classical producer for his work with Thicke and French electronic music duo Daft Punk on their album “Random Access Memories.”
     
    The success over the past year has demonstrated to Pharrell that people are searching for personal and emotional links, perhaps as an antidote to reliance on mobile devices in the virtual age, he said.
     
    “People want to feel. They're over-inundated with thinking,” the singer said.
     
    “We're a different species we were 15 years ago,” he added. “The only thing we have left that reminds us that we are humans that cannot be duplicated is feeling. It's the most important thing ever.”

    You May Like

    Russian Censorship Group Seeks Chinese Help to Better Control Internet

    At recent Safe Internet League forum in Moscow, speakers from both nations underscored desire for authorities to further limit and control information online

    First Human Head Transplant Planned for 2017

    Italian neurosurgeon, assisted by team of 100 medical staff, to perform 36-hour surgery on Russian man with debilitating muscle-wasting disease

    Biden Urges Global Focus on Cancer as a 'Constant Emergency'

    At Vatican conference on regenerative medicine, Vice president notes that cancer kills more than 3,000 people each day in US alone

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Turkish Kurd Islamist Rally Stokes Tensionsi
    X
    April 29, 2016 12:28 AM
    In a sign of the rising power of Islamists in Turkey, more than 100,000 people recently gathered in Diyarbakir, the main city in Turkey’s predominantly Kurdish southeast, to mark the birthday of the Prophet Muhammad. The gathering highlighted tensions with the pro-secular Kurdish nationalist movement. Dorian Jones reports from Diyarbakir.
    Video

    Video Turkish Kurd Islamist Rally Stokes Tensions

    In a sign of the rising power of Islamists in Turkey, more than 100,000 people recently gathered in Diyarbakir, the main city in Turkey’s predominantly Kurdish southeast, to mark the birthday of the Prophet Muhammad. The gathering highlighted tensions with the pro-secular Kurdish nationalist movement. Dorian Jones reports from Diyarbakir.
    Video

    Video Pakistani School Helps Slum Kids

    Master Mohammad Ayub runs a makeshift school in a public park in Islamabad. Thousands of poor children have benefited from his services over the years, but, as VOA's Ayesha Tanzeem reports, roughly 25 million school-age youths don't get an education in Pakistan.
    Video

    Video Florida’s Weeki Wachee ‘Mermaids’ Make a Splash

    Since 1947, ‘mermaids’ have fascinated tourists at central Florida’s Weeki Wachee Springs State Park with their fluid movements and synchronized ballet. Performing underwater has its challenges, including cold temperatures and a steady current, as VOA’s Lin Yang and Joseph Mok report.
    Video

    Video Somali, African Union Forces Face Resurgent Al-Shabab

    The Islamic State terror group claimed its first attack in Somalia earlier this week, though the claim has not been verified by forces on the ground. Meanwhile, al-Shabab militants have stepped up their attacks as Somalia prepares for elections later this year. Henry Ridgwell reports there are growing frustrations among Somalia’s Western backers over the country’s slow progress in forming its own armed forces to establish security after 25 years of chaos.
    Video

    Video Bangladesh Targeted Killings Spark Wave of Fear

    People in Bangladesh’s capital are expressing deep concern over the brutal attacks that have killed secular blogger, and most recently a gay rights activist and an employee of the U.S. embassy. Xulhaz Mannan, an embassy protocol officer and the editor of the country’s only gay and transgender magazine Roopban; and his friend Mehboob Rabbi Tanoy, a gay rights activist, were hacked to death by five attackers in Mannan’s Dhaka home earlier this month.
    Video

    Video Documentary Tells Tale of Chernobyl Returnees

    Ukraine this week is marking the 30th anniversary of the world's worst nuclear accident, at the Chernobyl nuclear power plant. Soviet officials at first said little about the accident, but later evacuated a 2,600-square-kilometer "exclusion zone." Some people, though, came back. American directors Holly Morris and Anne Bogart created a documentary about this faithful and brave community. VOA's Tetiana Kharchenko reports from New York on "The Babushkas of Chernobyl." Carol Pearson narrates.
    Video

    Video Nigerians Feel Bite of Buhari Economic Policy

    Despite the global drop in the price of oil, Nigerian President Muhammadu Buhari has refused to allow the country's currency to devalue, leading to a shortage of foreign exchange. Chris Stein reports from Lagos businessmen and consumers are feeling the impact as the country deals with a severe fuel shortage.
    Video

    Video  Return to the Wild

    There’s a growing trend in the United States to let old or underused golf courses revert back to nature. But as Erika Celeste reports from one parcel in Grafton, Ohio, converting 39 hectares of land back to green space is a lot more complicated than just not mowing the fairway.
    Video

    Video West Urges Unity in Libya as Migrant Numbers Soar

    The Italian government says a NATO-led mission aimed at stemming the flow of migrants from Libya to Europe could be up and running by July. There are concerns that the number of migrants could soar as the route through Greece and the Balkans remains blocked. Western powers say the political chaos in Libya is being exploited by people smugglers — and they are pressuring rival groups to come together under the new unity government. VOA's Henry Ridgwell reports.
    Video

    Video Russia’s TV Rain Swims Against Tide in Sea of Kremlin Propaganda

    Russia’s media freedoms have been gradually eroded under President Vladimir Putin as his government has increased state ownership, influence, and restrictions on critical reporting. Television, where most Russians get their news, has been the main target and is now almost completely state controlled. But in the Russian capital, TV Rain stands out as an island in a sea of Kremlin propaganda.

    Special Report

    Adrift The Invisible African Diaspora

    New in Music Alley

    Border Crossings: A Great Big Worldi
    || 0:00:00
    ...  
     
    X
    April 27, 2016 12:30 PM
    Duo Ian Axel and Chad King who are better known as "A Great Big World" released their sophomore CD in 2015, "When the Morning Comes" and they join Border Crossings host Larry London to perform songs from the new CD and also their biggest hit, "Say Something."

    Duo Ian Axel and Chad King who are better known as "A Great Big World" released their sophomore CD in 2015, "When the Morning Comes" and they join Border Crossings host Larry London to perform songs from the new CD and also their biggest hit, "Say Something."