News / USA

US Retailers Hope For Strong Mother's Day Sales

Scene inside a flower shop in Washington, DC
Scene inside a flower shop in Washington, DC
TEXT SIZE - +

Mother’s Day is a popular spring holiday in the U.S., a time when families get together and honor mom with cards, flowers and gifts.  It is also big business, one of the biggest weekends for retail sales. After several years of stagnant sales, retailers have seen signs of growth in the last two quarters.  They are counting on strong Mother’s Day sales this year to bring more confidence to the overall economy.


Trish Schutz is co-owner of Kron Chocolatier, a Hungarian chocolate shop in Washington D.C. known for its truffles.

"They are not the prettiest piece, but they are butter, rum, cream, and chocolate," she said.

Like many retail stores in the U.S., Kron felt the pinch from the recession.  Sales have declined the past few years.  But Mother’s Day is approaching and it's a big holiday in the US  where mothers are honored with gifts of chocolate, flowers, and greeting cards. Trish is hoping for strong sales.

"Last year, we took a hit, it wasn’t great.  This year I see it coming back now.  We have done much better since the beginning of January than last year.  So, things are improving," Schutz said.

Trish Schutz has reason to be optimistic, according to the National Retail Federation, which tracks retail sales in the U.S.  Sales have been increasing steadily for the last nine months as the U.S. economy  recovers.  Mother’s Day accounts for a large part of May revenues for retailers.

"This year, Mother’s Day spending is expected to be near pre-recession levels.  So, the average person will spend about $140 on moms for Mother’s Day, meaning total spending will reach about 16 billion. That is similar to the numbers we saw in 2007 before the economy really fell through," said Ellen Davis, Vice President of the Federation.

The Federation says this year it expects a return to more expensive Mother’s Day gifts, such as clothing, jewelry, and electronics like smart phones and tablets. But the basics for Mother’s Day are still cards and flowers.  

Johnson’s Florist is one of the oldest flower shops in Washington D.C., They're stocking up now for what is usually a big weekend of sales.  Don Schirm has been a floral designer here for 50 years.  He says Mother's Day is one of the busiest times.  

"Mother's Day is probably the biggest holiday for a weekend.  Everyone has a mother supposedly.  So, it is a very special day," Schirm said.  

Strong Mother’s Day sales could spell good news for the U.S. economy.  The Federation says retail sales account for two-thirds of U.S. GDP, and retailers employ more than  20 million people.  Economists say getting retailers back on track is critical to the economic recovery.  

One more thing retailers hope they can thank their mothers for this year.

You May Like

Multimedia Anti-Keystone XL Protests Continue

Demonstrators are worried about pipeline's effect on climate change, their traditional way of life, health and safety More

Thailand's Political Power Struggle Continues

Court gave Prime Minister Yingluck Shinawatra until May 2 to prepare her defense over abuse of power charges but uncertainty remains over election timing More

Malaysia Plane Search Tests Limits of Ocean Mapping Technology

Expert tells VOA existing equipment’s maximum operating depth is around 6 kilometers as operation continues on ocean bed for any trace of MH370 More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Pet Kangaroo Helps Spread Environmental Messagei
X
Penelope Poulou
April 22, 2014 5:53 PM
Children’s author Julia Heckathorn travels the world to learn about different ecosystems and endangered animals. She pours her knowledge into children’s books, hoping the next generation will right the environmental wrongs of our times. As in many children's books, the main character in Heckathorn's stories is an animal. Unlike those other characters, though, this one is real - a kangaroo, that lives in the author’s backyard. VOA’s Penelope Poulou has more.
Video

Video Pet Kangaroo Helps Spread Environmental Message

Children’s author Julia Heckathorn travels the world to learn about different ecosystems and endangered animals. She pours her knowledge into children’s books, hoping the next generation will right the environmental wrongs of our times. As in many children's books, the main character in Heckathorn's stories is an animal. Unlike those other characters, though, this one is real - a kangaroo, that lives in the author’s backyard. VOA’s Penelope Poulou has more.
Video

Video Pro-Russian Separatists Plan 'Federalization Referendum' in Eastern Ukraine

Pro-Russian separatists in eastern Ukraine say they plan to move forward next month with a referendum vote for greater autonomy, despite the Geneva agreement reached with Russia, the U.S. and Ukraine to end the political conflict. VOA's Brian Padden reports from the city of Donetsk in Eastern Ukraine.
Video

Video Pope Francis Hopes Dual Canonizations Will Reconcile Church

On April 27, two popes - John the XXIII and John Paul II - will be made saints in a ceremony at St. Peter’s Square. VOA religion correspondent Jerome Socolovsky says the dual canonization is part of the current pope’s program to reconcile liberals and conservatives in the Roman Catholic Church.
Video

Video In Capturing Nature's Majesty, Film Makes Case for Its Survival

French filmmaker Luc Jacquet won worldwide acclaim for his 2005 Academy Award-winning documentary "March of the Penguins". Now Jacquet is back with a new film that takes movie-goers deep into the heart of a tropical rainforest - not only to celebrate its grandeur, but to make the case for its survival. VOA's Rosanne Skirble reports.
Video

Video Boston Marathon Bittersweet for Many Runners

Monday's running of the Boston Marathon was bittersweet for many of the 36,000 participants as they finished the run that was interrupted by a double bombing last year. Many gathered along the route paid respect to the four people killed as a result of two bombings near the finish line. VOA's Carolyn Presutti returned to Boston this year to follow two runners, forever changed because of the crimes.
Video

Video International Students Learn Film Production in World's Movie Capital

Hollywood - which is part of Los Angeles - is the movie capital of the world, and many aspiring filmmakers go there in hopes of breaking into the movie business. Mike O'Sullivan reports that regional universities are also a magnet for students who hope to become producers or directors.
Video

Video Pacific Rim Trade Deal Proves Elusive

With the U.S.-led war in Iraq ended and American military involvement in Afghanistan winding down, President Barack Obama has sought to pivot the country's foreign policy focus towards Asia. One aspect of that pivot is the negotiation of a free-trade agreement among 12 Pacific Rim nations. But as Obama leaves this week on a trip to four Asian countries he has found it very difficult to complete the trade pact. VOA's Ken Bredemeier has more from Washington.
Video

Video Autistic Adults Face Housing, Job Challenges

Many parents of children with disabilities fear for the future of their adult child. It can be difficult to find services to help adults with disabilities - physical, mental or emotional - find work or live on their own. The mother of an autistic boy set up a foundation to advocate for the estimated 1.2 million American adults with autism, a developmental disorder that causes communication difficulties and often social difficulties. VOA's Faiza Elmasry reports.
AppleAndroid