News / USA

US Retailers Hope For Strong Mother's Day Sales

Scene inside a flower shop in Washington, DC
Scene inside a flower shop in Washington, DC

Mother’s Day is a popular spring holiday in the U.S., a time when families get together and honor mom with cards, flowers and gifts.  It is also big business, one of the biggest weekends for retail sales. After several years of stagnant sales, retailers have seen signs of growth in the last two quarters.  They are counting on strong Mother’s Day sales this year to bring more confidence to the overall economy.


Trish Schutz is co-owner of Kron Chocolatier, a Hungarian chocolate shop in Washington D.C. known for its truffles.

"They are not the prettiest piece, but they are butter, rum, cream, and chocolate," she said.

Like many retail stores in the U.S., Kron felt the pinch from the recession.  Sales have declined the past few years.  But Mother’s Day is approaching and it's a big holiday in the US  where mothers are honored with gifts of chocolate, flowers, and greeting cards. Trish is hoping for strong sales.

"Last year, we took a hit, it wasn’t great.  This year I see it coming back now.  We have done much better since the beginning of January than last year.  So, things are improving," Schutz said.

Trish Schutz has reason to be optimistic, according to the National Retail Federation, which tracks retail sales in the U.S.  Sales have been increasing steadily for the last nine months as the U.S. economy  recovers.  Mother’s Day accounts for a large part of May revenues for retailers.

"This year, Mother’s Day spending is expected to be near pre-recession levels.  So, the average person will spend about $140 on moms for Mother’s Day, meaning total spending will reach about 16 billion. That is similar to the numbers we saw in 2007 before the economy really fell through," said Ellen Davis, Vice President of the Federation.

The Federation says this year it expects a return to more expensive Mother’s Day gifts, such as clothing, jewelry, and electronics like smart phones and tablets. But the basics for Mother’s Day are still cards and flowers.  

Johnson’s Florist is one of the oldest flower shops in Washington D.C., They're stocking up now for what is usually a big weekend of sales.  Don Schirm has been a floral designer here for 50 years.  He says Mother's Day is one of the busiest times.  

"Mother's Day is probably the biggest holiday for a weekend.  Everyone has a mother supposedly.  So, it is a very special day," Schirm said.  

Strong Mother’s Day sales could spell good news for the U.S. economy.  The Federation says retail sales account for two-thirds of U.S. GDP, and retailers employ more than  20 million people.  Economists say getting retailers back on track is critical to the economic recovery.  

One more thing retailers hope they can thank their mothers for this year.

You May Like

US Imposes Sanctions on Alleged Honduran Drug Gang

Treasury department alleges Los Valles group is responsible for smuggling tens of thousands of kilograms of cocaine into US each month More

At 91, Marvel Creator Stan Lee Continues to Expand his Universe

Company's chief emeritus hopes to interest new generation of children in superheroes of all shapes and sizes by publishing content across multiple media platforms More

Photogallery New Drug Protects Against Virus in Ebola Family

Study by researchers at University of Texas Medical Branch, Tekmira Pharmaceuticals is first looking at drug's effectiveness after onset of symptoms More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
African Media Tries to Educate Public About Ebolai
X
George Putic
August 20, 2014 8:57 PM
While the Ebola epidemic continues to claim lives in West Africa, information technology specialists, together with radio and TV reporters, are battling misinformation and prejudice about the disease - using social media to educate the public about the deadly virus. VOA’s George Putic has more.
Video

Video African Media Tries to Educate Public About Ebola

While the Ebola epidemic continues to claim lives in West Africa, information technology specialists, together with radio and TV reporters, are battling misinformation and prejudice about the disease - using social media to educate the public about the deadly virus. VOA’s George Putic has more.
Video

Video Ferguson Calls For Justice as Anger, Violence Grips Community

Violence, anger and frustration continue to grip the small St. Louis suburb of Ferguson, Missouri. Protests broke out after a white police officer fatally shot an unarmed black teenager on August 9. The case has sparked outrage around the nation and prompted the White House to send U.S. Attorney Eric Holder to the small community of just over 20,000 people. VOA’s Mary Alice Salinas has more from Ferguson.
Video

Video Beheading Of US Journalist Breeds Outrage

U.S. and British authorities have launched an investigation into an Islamic State video showing the beheading of kidnapped American journalist James Foley by a militant with a British accent. The extremist group, which posted the video on the Internet Tuesday, said the murder was revenge for U.S. airstrikes on militant positions in Iraq - and has threatened to execute another American journalist it is holding. Henry Ridgwell has more from London.
Video

Video Family Robots - The Next Big Thing?

Robots that can help us with daily chores like cooking and cleaning are a long way off, but automatons that serve as family companions may be much closer. Researchers in the United States, France, Japan and other countries are racing to build robots that can entertain and perform some simpler tasks for us. VOA’s George Putic reports.
Video

Video In Ukraine, Fear and Distrust Remain Where Fighting has Stopped

As the Ukrainian military reclaims control of eastern cities from pro-Russian separatists, residents are getting a chance to rebuild their lives. VOA's Gabe Joselow reports from the town of Kramatorsk in Donetsk province, where a sense of fear is still in the air, and distrust of the government in Kyiv still runs deep.
Video

Video Five Patients Given Experimental Ebola Drug Said to Be Improving

The World Health Organization has approved the use of experimental treatments for Ebola patients in West Africa. The Ebola outbreak there is unprecedented, the disease deadly. The number of people who have died from Ebola has surpassed 1,200. VOA's Carol Pearson reports on the ethical considerations of allowing experimental drugs to be used.
Video

Video China Targets Overseas Assets of Corrupt Officials

As China presses forward with its anti-graft effort, authorities are targeting corrupt officials who have sent family members and assets overseas. The efforts have stirred up a debate at home on exactly how many officials take that route and how likely it is they will be caught. Rebecca Valli has this report.
Video

Video Leading The Fight Against Islamic State, Kurds Question Iraqi Future

Western countries including the United States have begun arming the Kurdish Peshmerga forces in northern Iraq to aid their battle against extremist Sunni militants from the Islamic State. But there are concerns that a heavily-armed Kurdistan Regional Government, or KRG, might seek to declare independence and cause the break-up of the Iraqi state. As Henry Ridgwell reports from London, the KRG says it will only seek greater autonomy from Baghdad.
Video

Video In Rural Kenya, Pressure Builds Against Female Circumcision

In some Kenyan communities, female genital mutilation remains a rite of passage. But activists are pushing back, with education for girls and with threats of punishment those who perform the circumcision. Mohammed Yusuf looks at the practice in the rural eastern community of Tharaka-Nithi.

AppleAndroid