The White House is moving ahead with plans to implement the Affordable Care Act on Tuesday, even as Republicans in Congress fight to delay or cancel it.
Officials say an information campaign explaining how easy it is to apply for health coverage under the program, known as Obamacare, will begin Tuesday.
New application forms for the program are reported to be only three pages long, much shorter than other medical insurance applications, some of which can run as long as 17 pages.
White House officials say they are also holding a Joining Forces summit to highlight the benefits of Obamacare for veterans and military families.
As part of the promotional campaign, U.S. Vice President Joe Biden and Secretary of Health and Human Services Kathleen Sebelius have written commentaries about the benefits of the new health care law that are appearing in at least 29 newspapers around the country.