O.J. Simpson was ejected from an upscale Louisville, Kentucky restaurant on May 4.

Speaking in a May 8 telephone interview, Jeff Ruby said he was sickened by the amount of attention the former football star still receives.

Ruby, who owns restraurants in Cincinnati, Louisville, and Belterra, Indiana, said Simpson entered his restaurant with a group of about 12 people, and was seated in the back. A customer approached Simpson and appeared "giddy" about seeing him.

Ruby then told Simpson he would not be served, and requested that he leave. He says Simpson left quietly, and restaurant patrons began applauding him. He claims to have received about 100 positive e-mails since the incident.

Simpson, an NFL Hall of Fame player and former Heisman Trophy winner, was found innocent in 1995 of killing his former wife Nicole Brown Simpson and Ron Goldman. He was later found liable in a civil trial.

Ruby said "I didn't want to serve him because of my convictions of what he'd done to those families, the way he continues to torture the lives of those families...with his behavior, attitude, and conduct."

Simpson's lawyer, Yale Galanter, did not immediately return phone calls asking for comment.