British sports officials have projected that the country's athletes in Beijing will bring home the most medals at an Olympics since 1920.

UK Sport said Wednesday they believe British athletes should win around 35 medals, including 10-12 gold.  That would work out to eighth place in the medals standings, two spots higher than their 10th place finish at the Athens Games in 2004.

The country's strongest showings are expected in cycling, athletics, sailing and rowing, with 19 medals from those four disciplines.

UK Sport chief executive John Steele says the targets are "ambitious."  He believes the way Britain performs against the 2008 targets will demonstrate how close it is to reaching the long-term goal of fourth place at the 2012 London Games.

Some information for this report was provided by AFP and AP.