Published April 26, 2016
The rise of Periscope and Facebook Live has popularized live streaming on social media platforms. We’ve seen it in use for news, entertainment, sports, and in our personal lives. Now live streaming is coming to advertising, even billboards by the highway. On this week’s HashtagVOA, we talk with several digital innovators about why viewers are fascinated with live streaming, how does it work, who’s using the technology, and where’s the profit?