Economy

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Google Doodles Reflect The Company's Culture of Innovation

Published February 26, 2013

From a marketing standpoint Google, the enormously profitable Internet search engine, separated itself from the competition early on with its homepage, the iconic Google logo on a blank white screen. The stark design emphasizes the company’s view that it's a search engine, not a news or entertainment site. The home page never changes, except for those Doodles, the artistic, sometimes funny, sometimes baffling renderings with the logo hidden within -- that occasionally appear and have become famous. VOA’s Brian Padden visited Google's campus in Mountain View, California, near San Francisco, to ask why does Google Doodle?


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