Economy

Google Doodles Reflect The Company's Culture of Innovationi
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February 27, 2013 12:09 AM
From a marketing standpoint Google, the enormously profitable Internet search engine, separated itself from the competition early on with its homepage, the iconic Google logo on a blank white screen. The stark design emphasizes the company’s view that it's a search engine, not a news or entertainment site. The home page never changes, except for those Doodles, the artistic, sometimes funny, sometimes baffling renderings with the logo hidden within -- that occasionally appear and have become famous. VOA’s Brian Padden visited Google's campus in Mountain View, California, near San Francisco, to ask why does Google Doodle?

Google Doodles Reflect The Company's Culture of Innovation

Published February 26, 2013

From a marketing standpoint Google, the enormously profitable Internet search engine, separated itself from the competition early on with its homepage, the iconic Google logo on a blank white screen. The stark design emphasizes the company’s view that it's a search engine, not a news or entertainment site. The home page never changes, except for those Doodles, the artistic, sometimes funny, sometimes baffling renderings with the logo hidden within -- that occasionally appear and have become famous. VOA’s Brian Padden visited Google's campus in Mountain View, California, near San Francisco, to ask why does Google Doodle?


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