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Emotional Marketing Improves Handwashing Rates


Emotional Marketing Improves Handwashing Rates
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0:00 0:02:20 0:00

To get kids and moms to wash their hands, aim for their guts. That’s the lesson from a new study that focused on emotional appeals over hard facts to encourage handwashing, one of the best and most underutilized ways to prevent disease. VOA’s Steve Baragona has more.

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