Health

Emotional Marketing Improves Handwashing Ratesi
X
March 05, 2014 11:52 PM
To get kids and moms to wash their hands, aim for their guts. That’s the lesson from a new study that focused on emotional appeals over hard facts to encourage handwashing, one of the best and most underutilized ways to prevent disease. VOA’s Steve Baragona has more.

Emotional Marketing Improves Handwashing Rates

Published March 05, 2014

To get kids and moms to wash their hands, aim for their guts. That’s the lesson from a new study that focused on emotional appeals over hard facts to encourage handwashing, one of the best and most underutilized ways to prevent disease. VOA’s Steve Baragona has more.


You May Like

On Everest, Helicopters Rescue Stranded Climbers

Choppers transport some of more than 100 mountaineers trapped after deadly quake, avalanches More

Video Ten Years After Riots, France Searches for Answers to Neglected Suburbs

In 2005, a Paris suburb exploded into violence after two teenagers were electrocuted as they hid from police; since then, somethings have changed, others not More

US, Japan Announce Historic Revision of Defense Cooperation Guidelines

Nations say new guidelines will be 'cornerstone for peace and security' in Asia-Pacific region while also serving as 'platform for a more stable international security environment' More