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Indian Automaker Launches World's Lowest-Priced Car

27 March 2009

This is IN THE NEWS in VOA Special English.

This week the world's lowest-priced passenger car was launched in Mumbai, India. The Nano, made by Tata Motors, is expected to cause a transportation revolution for millions of Indian families.

Tata Chairman Ratan Tata stands next to the Nano at its launch in Mumbai, India.
Tata Chairman Ratan Tata stands next to the Nano at its launch in Mumbai, India.
The small four-door car is about three meters long. It will cost one hundred thousand Indian rupees, or two thousand dollars. That is about half the price of similar cars offered by the nearest competitor.  The Nano is expected to make car ownership possible for more of India's population. So it is being called "The People's Car."

Tata Motors chairman, Ratan Tata, says that was his main goal in building the Nano.

RATAN TATA:"It was never conceived of as being the cheapest car. It was conceived of as being a car that would give the people of India an opportunity to own a car that had not been within their reach before.  I hope that is what we will achieve."

The Nano is a very simple car.  The lowest-priced version does not include a radio or air conditioning. It has a six hundred twenty-four cubic centimeter, thirty-five horsepower, gas-powered engine.  Still, it is a welcomed vehicle in a country where many families of three or four people ride two-wheeled vehicles.

Industry observers predict that soon roads throughout the country could be filled with Nanos. Tata, India's top automaker, has done almost no traditional advertising of the Nano.  However, early interest in the vehicle has been huge.  The company says the Nano's Web site has been visited thirty million times.

Tata Motors says it will begin taking orders for the car on April ninth both at car dealerships and on the Internet.  However, the cars will not be ready for purchase until July.  Demand is expected to be far greater than supply.

Ratan Tata says the first one hundred thousand buyers of the car will be chosen by chance.

Production of the Nano has been delayed for several months.  Land protests last year forced the company to close its factory in the Indian state of West Bengal. A new factory is being built in the state of Gujarat.

Nano
The Nano is only about three meters long.
The car is expected to be popular in industrial as well as developing nations. The company says it plans to sell a version of the Nano in Europe in two thousand eleven.  After that, the car will also be available in the United States.  Experts say demand for low-priced automobiles is likely to increase as the international economic crisis continues.

However, the Nano also has its critics.  Some say the new cars will increase India's traffic and pollution problems.  However, Tata company officials say the Nano will produce less pollution than any other car in the country.

And that's IN THE NEWS in VOA Special English, written by Brianna Blake. Transcripts, MP3s and podcasts of our programs are at voaspecialenglish.com.  I'm Steve Ember.



Comments:

1. Tata Nano for the common Indian people

This is a nice car. Now the common people can have cars instead of 2-wheelers. :-)
Submitted by: Carazoo.com (India)
04-13-2009 - 07:16:23

2. safe?

that is very good price and even student is afford to buy a car. I just one concern about safty. once accident, if Nano cars are able to suffered huge impact.
Submitted by: Tony ()
04-13-2009 - 06:49:11

3. nano car

Tata Nano price is very attractive. What will be the operating cost per km. What type of battery is used. regards natesh
Submitted by: v. adiyta natesh (India)
04-11-2009 - 14:38:13

4. comment on nano car

It may be the cheapest car available, but i am deeply concerned for the pollution it is going to add to the atmosphere as well as traffic chaos on the roads. I mean where are we going to drive it, and where will we park millions of cars.....? Ratan Tata should dream about this also........
Submitted by: Naveen Bahuguna (India)
04-09-2009 - 12:45:32

5. about safety

I've seen comments abt safety of nano well don't anyone think that its much safer then 4 people riding on a two wheeler thanks to ratan less over loaded vehicles will be on road from July also it produce much less pollution then a over loaded vehicle or lesser then two 2-wheeler having same capacity of four persons.
Submitted by: Chandresh (India)
04-08-2009 - 20:22:26

6. The People's Car

Well, It's a beautiful and very efficient car for busy traffic such as in Jakarta and other big cities where we find traffic congestion almost everywhere.
Submitted by: Sudarto Halim (Cirebon - Indonesia)
04-08-2009 - 11:29:57

7. Cheers ! Nano in Three version

Hi Nano will be available in three versions and in one of the version AC will be available,ofcourse its cost will be little bit more than the basic model.Hopefully radio system will also there.
Submitted by: Rajvinder (India)
04-06-2009 - 05:48:18

8.

I'm interested in Nano that is the lowest priced car. But I think it would not be a welcome car if its quality is not better than other's.
Submitted by: Jason (canada)
04-05-2009 - 16:38:07

9. Fact

As every one knows that transportation is one of the needs of human beings and for solving this need humans have been using different kinds of transportation means and they have made variety of transportation means. And as it is vivid that humans used animals for transportation, that still in some traditional places people have been using animals as transpiration means now as well. And Al Hamdo leila humans develop in every field of life day by day. I will say that Mr. Tata have made a step in development of transportation means. Here I want to add a few pluses and few minuses to this new step of Mr. Tata and then after that I will conclude my words. As I mentioned above Nano is a great step for development of transportation and Nano has an affordable price for those who can't afford expensive car and it is small which will take less space in home in roads and so on. Now it is the time to focus on minuses of Nano. 1- This car won't have market in the countries which are warmer.
Submitted by: Enayatullah Najimi (THE HEART OF ASIA AFGHANISTAN)
04-05-2009 - 07:28:54

10. congragulations

Congratulations;my dear Ratan Tata;you are a great Indian. we are proud of you. no other industrialist in the world can make such an achievement;Your dedication is ever remembered.it has a fine look and low priced. so low income people can manage it -johny
Submitted by: devasia johny (india)
04-04-2009 - 10:41:28

11. nano a pretty car

i want to book the car
Submitted by: biswajit mohanto (india)
04-03-2009 - 15:35:04

12. peple_car

In vietnam we have to buy car 3 time more expensive than in India, incredible! Ta ta make Indian peple can enjoy the life.
Submitted by: hoangha (vietnam)
04-03-2009 - 10:48:44

13. quality is important

When something is cheap, that has a reason. Always the cheapest is not the best thing. I hope TATA can make good product with good quality, no only cheap without quality.
Submitted by: saeed khamseh (iran)
04-03-2009 - 10:46:35

14. to nano manager

If it is safe enough we will use it .
Submitted by: senaid (Qatar)
04-02-2009 - 21:01:44

15. I want it

I want it but I want to know when the car be sold in developing countries such as Vietnam?
Submitted by: Meo (Vietnam)
04-02-2009 - 17:30:01

16. Nice good car

Now, we are in worldwide depression. Major japanese automobile campany has damaged too.However, many of them haven't created new cars nothing special. I hope Nano spread widely.
Submitted by: Takuma Kaneko (Japan)
04-02-2009 - 13:05:06

17.

I LOVE NANO!!
Submitted by: Gabby ()
04-02-2009 - 09:12:18

18. Nano can be a good replacement for Recshaws

This is certain that NANO will be demanded all over the developing countries. And, I hope Nano come to Afghansitan and replace the noisy recshaws in the cites.
Submitted by: Ahmad Gul Farid (Afghanistan)
04-01-2009 - 07:18:30

19. Speed

It really helps me.but I if the speed will be different.
Submitted by: Rashad Murtuzayev (Azerbaijan)
04-01-2009 - 06:18:40

20. SAFETY

It,s a cheapest car in the world. But it should be a safe car.
Submitted by: VICTOR LEE (SEOUL KOREA)
03-31-2009 - 13:17:41

21. what about egypt

Can Mr. Tata come to Egypt to open a branch for his company ,I beg him to come ,we are waiting him
Submitted by: ali abouelela (egypt)
03-30-2009 - 18:08:29

22. NANO/AUTO

I HEARD IT BECAME LIKE AUTO, BECAUSE PRICE IS LESS THEN A AUTO. I LOVE TO BUY THIS CAR BUT.............. NOW.................
Submitted by: ANJUM RIZWAN (INDIA)
03-30-2009 - 18:00:25

23. something about nano

realy it is wounderful dream for comman man i proud of ratan tata and country they full filled dream comman man
Submitted by: krashnkant sharma (india)
03-30-2009 - 17:05:05

24. mrb

IF NANO WİLL COME TURKEY,I WANT TO IT
Submitted by: AHMET BALCI (turkey)
03-30-2009 - 14:22:39

25. Bright and seamy sides of the Nano

I'm not sure the Nano will increase pollution problem but fatality rate will be increased.
Submitted by: James (South Korea)
03-30-2009 - 14:13:39

26. great

This is a great invention
Submitted by: Bill (Hong Kong)
03-30-2009 - 14:13:04

27. my opinions

it's similar in china.both china and india are developing countries.people cannot afford too much money with a car.so a cheaper car will have market.but how about a cheaper car's safety?especially when on a higher speed.
Submitted by: thoth (china)
03-30-2009 - 13:09:37

28. Good or Bad?

Is Nano a good or bad thing? From the point of view of transportation maximization it is a good thing. It will undoubtedly make more low-income people can afford to own their dream car, thus enjoy more conveniences, such as spending less time on communting and more time on leisuring. However, from the environmental protection point of veiw, it will be a bad thing. It will undoubtedly contribute much more air polution to our mother nature - greenhouse effect will get more serious, icebergs will melt away more quickly and polar bears will be extinguished, not just endangered, faster. Inevitably, Man will become the only and last creature living on this planet for a while before she is doomed. Is it good or bad?
Submitted by: TANG Qixiong (The People's Republic of China)
03-30-2009 - 07:28:32

29. Remove Auto with Nano

It looks nice so i think in place of auto it should be there.
Submitted by: Ashwani Dwivedi (Indian)
03-30-2009 - 07:14:20

30. nano car

its shape is good and the car its self is user friendly
Submitted by: nganda yassir (uganda)
03-30-2009 - 04:47:59

31. Recognize the potential Nano can have to shape the destiny.

A negative side to this car would be to remain static and not allow a necessary change to take place, becoming trapped in an old outdated system.
Submitted by: S.K. Taneja (India)
03-30-2009 - 04:45:06

32. woow , impressive price

that car have a impressive price. I can buy it by my money, really great however, that car cause air polution and traffic jam increase in developing country such as VietNam, Thailand. Because the number of sales will increase very fast
Submitted by: ton vinh (viet nam)
03-30-2009 - 01:05:15

33. The car will be available in the United States

The nano will be expected to be popular in the U.S. However, it does not include a radio or air conditioning so that if the Tada company wanna be popular in the U.S, try to include a optional system for U.S which has a four sesson.
Submitted by: Triumph (Korea)
03-29-2009 - 22:40:32

34. It will make Earth hotter and stuffer

Well, providing that every family in India owns two cars ( one for wife and one for husband) then the number of car is very big. It will absolutely lead to air-polution because of huge volume of exhaust.
Submitted by: Jimmy (VietNam)
03-29-2009 - 21:05:16

35. And in AFRICA?

you never thing to africans and the nano can be the chance of many africans to have a car once in their life.
Submitted by: ramata (Senegal)
03-29-2009 - 17:34:39

36. crab fry

do they plan to sell the car without air conditioning and radio in Europe and USA ? I think in a summer day air conditioning vitally important or we will become a crab fry after an hour drive in the summer
Submitted by: nguyen van dinh (viet nam)
03-29-2009 - 17:08:23

37.

It isn't too safe...is it better to save money or to safe my life?
Submitted by: Davide (ITALY)
03-29-2009 - 15:29:25

38. given cost opportunity

considering cost opportunity, it is somewhat cost-effective than any other car we have ever taken in our car history. Like nano car, we need a brilliant innovation in our lives to be truly competitive.
Submitted by: kim (South Korea)
03-29-2009 - 12:02:10

39. Car purchasing

This is really interesting, form now onward poor people also can buy a Beautiful car with less money, enjoy everybody who live in India
Submitted by: Qadeerullah Samyee (Afghanistan)
03-29-2009 - 09:08:43

40. Such a cute car!

The lowest car made by Indian suprises me. I love the small and low price car. But it will cause further air pollution with increasing the cost of resources.
Submitted by: QingLiang (China)
03-29-2009 - 07:00:25

41. an economical car

congratulation! this kind of car can help a lot and i think that everybody can afford to buy cars. the price of it is twice cheaper than a Vespa in our country. Hope that this car will come to my country as soon as possible !
Submitted by: lawliet (vietnam)
03-29-2009 - 06:06:57

42. its porfict

tanks form tata company that makes a lots of naice and cheepars cars. and i wishes to send there prodacts to afghanistan. tanks agen
Submitted by: baharm yaftali (afghanistan)
03-29-2009 - 06:05:56

43. Bravo Tata

The news interests me much cause in my country all most all people travel by two- wheeled vehicles. I think I'll own one Tata and equip it with more things I need. However, when it'll be on sales more goverments will face with the traffic jams not only in rush hours.
Submitted by: Thanh Hien (Vietnam)
03-29-2009 - 04:55:29

44. good car

I wish I could have a car like that.The automobile's price in my country are very expensive
Submitted by: kat (vietnam)
03-29-2009 - 01:45:12

45. Good choice

The Nano will offer thousands of jobs during his making, marketing and futur repair.
Submitted by: Mounir (Morocco)
03-28-2009 - 21:40:02

46. Not a good one

Going to die on U.S freeway!
Submitted by: long (USA)
03-28-2009 - 16:16:27

47. What is the process for shipment of car in Pakistan,Karachi.

I like this car very much and i like to buy it but i live in Pakistan so, tell me how could i bought it as early as possible.
Submitted by: Saiq Hussain (Pakistan)
03-28-2009 - 15:21:00

48. Nice car!

In the picture above, the Nano looks so small and slight. I wonder how weigh it is. In VN, i think Nano can become the People's car with its low price.
Submitted by: Hải Ngô (Việt Nam)
03-28-2009 - 15:20:12

49. Traffic by nano

Nano car is good choice for people that they have medium income. But I think, traffic jam, pollution, traffict accident will be increase
Submitted by: Dung Ha (Viet Nam)
03-28-2009 - 15:02:31

50. what! No Radio and Air Conditioning

Radio and air conditioning are necessary supplies for me when driving a car. How could we get rid of these basic equipments? And, I wondered whether the two equipments cost much in producing the cars.
Submitted by: Yi-Liang (Taiwan)
03-28-2009 - 14:53:50

51. Competition

Nano is the lowest prices car, so it's competiton is evry strong . however other problems will be appeared, such as pollution .
Submitted by: YongBei (China)
03-28-2009 - 14:00:07

52. nano

in my opinion it is best for midle claas but it shoud available everywhere
Submitted by: sunny tripathi (india)
03-28-2009 - 12:15:30

53. nothing

i like voa because it helps me in my studies!
Submitted by: zhang ye chong (singapore)
03-28-2009 - 11:03:20

54. Amazing

It is a big revolution!If i have money ,i will buy this vehicle
Submitted by: Bill (Hong Kong)
03-28-2009 - 10:52:52

55. Affreciat

I hope with this achivement of indea every indean people can purchased a car for his family may be its good in fuel expense.if I'm trader then i purchased so many cars from indea to sold here in afghanistan.
Submitted by: Mohammad Waheed Noorzad (Afghanistan)
03-28-2009 - 09:54:13

56. DREAM CAR - NANO

The nano Car is the best in the world for its price, style of look and basically its for a common man who could afford to purchase his dream car, Our sincere thanks & congrat's for "THE MAN WHO TOMORROW"
Submitted by: jossy philips (mumbai, india)
03-28-2009 - 07:42:13

57. Great Man and Car

I think Ratan TATA is geat man and Nano is great car. Usually car maker want to produce big vehicle to earn much money. Because When a vehicle is produced, similar number of people is necessary for big car and small car.
Submitted by: Kwenhee (South Korea)
03-28-2009 - 07:12:56

58. i want purachase the car

plz send me the details of nano..
Submitted by: vishal uttamrao arsude (india)
03-28-2009 - 06:12:13

59. Good advanced technology

The lowest-price car is a good version to help middle-class people get a good private vehicle for their commuting everyday. However, I wonder if the invention of Tata Motors could increase the risk of traffic jam and environment pollution. With the price like that, working people will try to save money to get one, they will give up public transportation. With countries that have good road or highway systems, that car is really a good advanced technology, it brings people a chance to possess a car for their own.
Submitted by: autumn leaf (Viet Nam)
03-28-2009 - 03:08:33

60. student

very good!
Submitted by: Xu Enze (China)
03-28-2009 - 02:52:33

61.

China will also produce such cheap car
Submitted by: audrey ()
03-28-2009 - 02:29:03

62. TATA car

That good news for the enviroment, actually the poor countries needs that kind of solution to solve trasportation problems.
Submitted by: Juan Carlos Guerrero Contreras (Colombia South America)
03-28-2009 - 01:51:32

63.

No air conditioning?! It will be miserable to drive during summer months!
Submitted by: Liu Sijia (China)
03-28-2009 - 01:18:05

64. nano

Ford,GM, Fiat, WV, etc................ Nanos too.
Submitted by: valmir (Brazil)
03-28-2009 - 01:08:48

65. the people's car become true

I interest in this little car for a long time.When it become true,all over the world will crazy for it.
Submitted by: MIKE (China)
03-28-2009 - 00:38:24

66. This car certainly will make a greate success in India

In a country where many families of three or four people ride two-wheeled vehicles, certainly the Nano will make a great success in India, one of the most populous country of the world. Congratulations to Tata Motors for this brilliant idea, by lawnching world's lowest-priced car, and giving its people, mainly the poorest ones, a better quality of life! Congratulations to VOA Special English for this excellent news! A program that helps to improve the English of many people all over the world.
Submitted by: Anton Ubirajara da Silva (Brazil)
03-27-2009 - 22:24:27

67. Competitor of the rickshaws

I think so that this "car" will be a competitor of the motorcycles and rickshaws but not of the real cars.
Submitted by: Szövetség Vácért (Hungary)
03-27-2009 - 21:36:10

68. Hello

I ask for this car i like but if i like buy this car .From beli
Submitted by: beli (kosova)
03-27-2009 - 21:27:34

69. i want it!

will the car be sold at our country? i want the information about fuel cost .
Submitted by: andy (japan)
03-27-2009 - 21:23:39

70.

Great.
Submitted by: Ilir Nushi (Albania)
03-27-2009 - 20:55:18

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