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Washington Bureau

Chinese Brands Little Recognized in US, but Innovation Helping - Q&A

Chinese brands are having a tough time gaining recognition in America, where many consumers cannot identify any Chinese-branded products. In recent years, China's consumer brands have been trying to gradually increase their visibility in American stores. Michael Lipin spoke to Doreen Wang, head of U.S. marketing company Millward Brown's global brand database, and asked her why Chinese brand awareness is so low among U.S. consumers.