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Washington Bureau

Chinese Brands Little Recognized in US, but Innovation Helping - Q&A #2


The inability of most Americans to name a single Chinese brand is not the only challenge facing China's retailers in the U.S. They also have to contend with a legacy of American bias against all products that are 'Made in China.' Michael Lipin recently spoke to Jessica Vaughn, a writer for marketing research group JWTIntelligence, and asked her why Americans tend to have such poor awareness and impressions of Chinese brands.

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