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VOA China 360: Airbnb Boosts its China Profile, But Can it Beat Chinese Rivals?


Airbnb, the top U.S. and global short-term home rental company, is ramping up its China profile, creating a new legal entity in the country and reaching tourism-promotion deals with four major Chinese cities. But Airbnb has a long way to go to dominate the Chinese market, where many consumers are unfamiliar with home-sharing and where two Chinese companies have an advantage in home listings. This week, Michael Lipin looks at Airbnb's China prospects with New York University’s Arun Sundararajan.

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