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Enhancing Africa's Image - 2002-03-28

The head of a US-based company says African products continue to get a tiny share of the US and international market. Elizabeth Tsehay of ET Communications says that's because of what she calls an unbalanced, negative image of Africa, even though profits approach thirty percent. She says her company works in several areas to help create a more realistic and favorable image of the continent; in cooperation with the large African expatriate community in the United States. She describes African expatriates as among the best ambassadors for Africa. E.T. Communications also promotes African products and services not only in the United States but also around the world. Ms. Tsehay discussed her company's activities with English to Africa reporter Ashenafi Abedje.