Fashion World Divided on First Look at Apple Watch

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Apple CEO Tim Cook (left) smiles next to U2 members, The Edge, Bono, and Larry Mullen Jr. during an announcement of new products, in Cupertino, California, Sept. 9, 2014.

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A model shows the use of an Apple Watch for exercise use during an announcement of new products, in Cupertino, California, Sept. 9, 2014.

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Apple CEO Tim Cook announces new products in Cupertino, California, Sept. 9, 2014.

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Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010, in Cupertino, California, Sept. 9, 2014.