Chinese media say the U.S. coffee giant Starbucks has closed a controversial cafe in Beijing's historic Forbidden City.

Local newspapers Saturday say the coffee shop closed its doors Friday after declining a proposal by managers of the Forbidden City to sell other coffee brands in addition to the Starbucks brand.

Starbucks opened the coffee shop seven years ago in the grounds of the ancient palace of the Ming and Qing emperors - one of China's most important cultural heritage sites.

Earlier this year, a popular television presenter started an Internet campaign for the Starbucks shop to be closed, saying it trampled on Chinese culture. His appeal generated a similar call in China's parliament.