World leaders, economic advisors and business executives will focus on the global financial crisis when the annual World Economic Forum convenes in Davos, Switzerland, next week. 

Founder and Chairman of the Forum, Klaus Schwab, says this financial crisis is unprecedented in scope.  He said it should be seen as a wake-up call to reform global institutions, systems and ways of thinking.

This year a record 41 heads of state and government will be attending the Forum, including Chinese Premier Wen Jiabao, Russian Prime Minister Vladimir Putin, and the Prime Minister of Kenya, Raila Odinga.

Members of U.S. President Barack Obama's administration will be in attendance, including U.S. National Security Adviser General James Jones. 

More than 2,500 participants from 96 countries will convene in the small Alpine village of Davos from January 28 to February 1.  Their main objective will be to search for ways to stabilize and re-launch the global economy.