USA

Big Game Is Big Business for Big Ad Firms

February 03, 2017 12:52 AM
Embed
This program will begin at
This program has ended.

This Sunday, millions of people worldwide will tune into Super Bowl LI (51), the championship game of the (U.S.) National Football League. While the New England Patriots battle the Atlanta Falcons on the field, advertising executives will be cheering for a victory in a different contest. VOA's Robert Raffaele explains.