Corporate Sponsors Aim for Gold in 2016 Olympic Games

March 12, 2016 04:38 PM
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Behind the 2016 Summer Olympics in Rio de Janeiro, Brazil, is another competitive sport: the olympics of marketing. Come August, international corporate sponsors will have just 17 days to make their pitches, when billions of viewers tune in. But with great power comes great responsibility to ensure financial success. VOA's Ramon Taylor reports.