USA

Learning at the Laundry: A Smart Marketing Plan

May 09, 2015 08:08 PM
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A group of business majors from Washington Adventist University spends every Thursday evening at a local coin laundry, helping kids from the poor, mostly immigrant neighborhood do their math homework and practice their English. Tutoring is part of the group's bigger mission: carrying out a marketing plan for the laundry owner to attract new customers. With narration by Faith Lapidus, VOA's Faiza Elmasry reports.