The Yahoo logo is shown at the company's headquarters in Sunnyvale, California, April 16, 2013.
The Yahoo logo is shown at the company's headquarters in Sunnyvale, California, April 16, 2013.

The parent group that owns British tabloid Daily Mail confirms it is in talks with several other parties to launch a bid for Yahoo, which has been struggling in recent years.

The Daily Mail and General Trust, Daily Mail’s parent company, which also owns the popular website Elite Daily, said Monday it is in the early stages of launching a potential bid for Yahoo, and is in contact with other potential bidders, but declined to provide names of the other firms.

"We have been in discussions with a number of parties who are potential bidders," a spokeswoman for said in an emailed statement.

The Wall Street Journal, which originally reported the potential sale Sunday, said that “half a dozen” private equity firms may be involved in financing the DMGT bid.  Yahoo set a deadline on April 18 for preliminary bids.

According to the Wall Street Journal, there are two possibilities for the potential DMGT bid.  

In the first, Yahoo’s core web business would be acquired by a private equity firm, while its media and news offerings would be folded into the Daily Mail’s global online operations.  The merged media operation would then form a new company to be run by the Daily Mail.

In the second, the private equity firm would similarly acquire Yahoo’s entire core web business, but the Mail would just take over the news and media properties, without forming a new company and the DGMT would have a smaller equity stake.

Earlier this month, Reuters reported that Time Inc. is also considering a partnership with a private equity firm to bid on Yahoo.  U.S. telecommunications giant Verizon, which also owns AOL, has also expressed interest in making a bid.

Yahoo, once an internet pioneer with great potential, is still one of the most well-known names on the internet with more than one billion users.  But it has struggled to keep up with Google in internet searches and has seen steady losses in advertising revenue.