Mobile phone maker Sony Ericsson has signed an $88 million deal to sponsor the Women's Tennis Association tour.
The deal announced Wednesday is a six-year agreement, and gives the tour a global sponsor for the first time in two years.
Sony Ericsson will get to put its logos on nets at Tour events, starting Monday at the Sydney International tournament. The season-ending event will now be called the Sony Ericsson WTA Tour championships.
The deal will also bring advanced technology to the women's tour, including handsets for chair umpires that will allow match scores to go directly to the Internet.
Tournament prize money is not expected to increase this season as a result of the deal.
Some information for this report provided by Reuters and AP.