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Anheuser-Busch to Continue to Sponsor FIFA World Cup


The Anheuser-Busch brewing company - bottler of Budweiser beer - will continue to sponsor the FIFA World Cup tournament through 2014.

Anheuser-Busch and the International Football Federation signed a contract extension agreement Thursday, meaning Budweiser also will have global sponsorship rights for the Confederations Cup tournament in 2009 and 2013.

FIFA President Sepp Blatter said the agreement is testimony to the immense appeal of football. A spokesman for Anheuser-Busch said the deal will allow the company to connect its brand with millions of adult beer drinkers and football fans.

Anheuser-Busch, based in St. Louis, Missouri the United States, has the exclusive beer contract for this year's World Cup in Germany. By 2014, the brewer will have sponsored eight World Cup tournaments.

Some information for this report was provided by AP .
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