News / Africa

African Music, Interactive Media At Texas Festival

African Music, Interactive Media At Texas Festivali
X
March 20, 2013 12:30 AM
The potential market for Internet-based businesses in Africa was showcased at the annual South by Southwest Festival in Texas, along with African films and music. As VOA's Greg Flakus reports from Austin, participants from the continent touted Africa as the new frontier for interactive media at the recent festival.
Greg Flakus
The potential market for Internet-based businesses in Africa was showcased at the annual South by Southwest Festival in Texas, along with African films and music.  Participants from the continent touted Africa as the new frontier for interactive media at the recent festival.  

At this booth sponsored by the independent music exporters of South Africa, or IMEXSA, South by Southwest participants were able to learn about what that country has to offer.

Organizer Renneth Tschiikule says her country is bursting with musical talent.

"We have many artists, that if they come here, I don't know, but they are going to make a huge impact," said Tschiikule.

She says they do not target any particular race in the United States because much of the music, from traditional to Rah Gah, Reggae and modern urban music, appeals to a broad spectrum of the market.

The production values in South African motion pictures and music videos are also on a par with those in the United States or Europe.

Nations in other parts of Africa may not be as developed, but they are emerging as sources of, and markets for, music, movies and interactive media.

Fadzai Makanda is the New York-based business development manager for Iroko Partners, the largest online distributor of African content.

"We think there really is a resurgence in interest in Africa, stories by Africans for Africans, and we think it is really exciting," said Makanda.

She says her company has tapped into the demand for “Nollywood” movies - movies made in Nigeria, the world's second-largest film producing country - and is streaming them online in many parts of the world.

"By putting it online, we are able to fulfill the massive global demand that there is, and we are hoping to expand this and where I think the growth will come from is in Africa since, right now, only 15 percent of our traffic is coming from there," she said.

Expanding online access is a major goal for African nations that see an opportunity to leapfrog into new technologies.

Nadeem Juma works with the AIM Group digital media agency in Tanzania.

 “We have four major mobile operators who have all laid out 3G networks countrywide. They are now laying their fiber networks, so there is huge investment going into access for data," said Juma.

Right now, some 140 million people in Africa have Internet access, but that represents only 13 percent of the population. By the end of this decade Internet penetration in Sub-Saharan Africa is expected to reach nearly 25 percent.

You May Like

For Lebanon-based Refugees, Desperation Fuels Perilous Passage

In a war that has caused an estimated three million people to flee Syria, efforts to make perilous sea journey in search of asylum expected to increase More

South African Brewer Tackles Climate Change

Mega-brewer SAB Miller sent delegates to climate summit in Peru, says it is one of many private companies taking their own steps to fight climate change More

Indonesia Reports Increase in Citizens Joining Islamic State

Officials say more than 350 of its citizens are now in Syria or Iraq to fight with Islamic State - 50 more than last month More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Will Pakistan School Shooting Galvanize Pakistan Against Extremism?i
X
Ayesha Tanzeem
December 17, 2014 11:54 AM
The attack on a military school in Pakistan’s northwest city of Peshawar left 141 dead, including 132 children. Strong statements of condemnation poured in from across the world. The country announced three days of mourning, and the leadership, both political and military, promised retribution. VOA's Ayesha Tanzeem looks at how likely the Pakistani government is to clamp down on all extremist groups.
Video

Video Will Pakistan School Shooting Galvanize Pakistan Against Extremism?

The attack on a military school in Pakistan’s northwest city of Peshawar left 141 dead, including 132 children. Strong statements of condemnation poured in from across the world. The country announced three days of mourning, and the leadership, both political and military, promised retribution. VOA's Ayesha Tanzeem looks at how likely the Pakistani government is to clamp down on all extremist groups.
Video

Video ‘Anti-Islamization’ Marches Increase Tensions In Germany

Anti-immigrant rallies in Germany have been building in recent weeks, peaking Monday night in the city of Dresden where tens of thousands of people turned out to demonstrate against what they call the ‘Islamization’ of the West. Germany has offered asylum to more Syrian refugees than any other country, and this appears to have set off the protests. Henry Ridgwell reports from London.
Video

Video Aceh Rebuilt Decade After Tsunami, But Scars Remain

On December 26, 2004 there was an earthquake in the Indian Ocean so powerful it caused the Earth’s axis to wobble a few centimeters. Onshore on the island of Sumatra, the resulting tsunami was devastating. A decade later, VOA Correspondent Steve Herman reports from Banda Aceh, Indonesia, where although there is little remaining evidence of the physical devastation, the psychological scars among survivors remain.
Video

Video Refugees Living in Kenya Long for Peace in the Home Countries

Kenya is host to numerous refugees seeking safe haven from conflict. Immigrants from Somalia face challenges in their new lives in Kenya. Ahead of International Migrants Day (December 18) Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video Turkey's Authoritarianism Dismays Western Allies

The Turkish government has been defiant in the face of criticism at home and abroad for its raids targeting opposition media. The European Union on Monday expressed dismay after President Recep Tayyip Erdogan lashed out at Brussels for criticizing his government's action. Turkey's bid to be considered for EU membership has been on hold while critics accuse the NATO ally of increasingly authoritarian rule. Zlatica Hoke reports.
Video

Video US-China Year in Review: Hong Kong to Climate Change

The United States is pushing for a code of conduct to resolve territorial disputes in the South China Sea as it works to improve commercial ties with Beijing. VOA State Department correspondent Scott Stearns reports on a year of U.S. policy toward China from Hong Kong to climate change.
Video

Video Japanese Leader’s Election Win Raises Potential for Conflict with Neighbors

Japan’s Prime Minister Shinzo Abe and his allies easily won a two-thirds majority in parliament Sunday, even though the country has slipped into recession under his conservative policies. VOA’s Brian Padden reports from Seoul, that the prime minister’s victory will empower him to continue economic reforms but also pursue a nationalist agenda that will likely increase tensions with Japan’s neighbors.
Video

Video Nuba Mountain Families Hide in Caves to Escape Aerial Bombings

Despite ongoing peace talks between Sudan's government and the rebel Sudan People’s Liberation Movement-North, or SPLM-N, daily aerial attacks continue in South Kordofan province’s Nuba Mountains. Adam Bailes was there and reports for VOA that government forces are targeting civilian areas, rather than military positions, with their daily bombardments.

All About America

AppleAndroid