News / Africa

'Africa’s Oprah' Showcases Different Side of Continent

'Africa’s Oprah' Showcases Different Side of Continenti
X
Heather Murdock
May 04, 2014 9:31 PM
Sometimes called the "Oprah of Africa," Mosunmola "Mo" Abudu is a leader in the African television industry. She runs the only continent-wide television network and hosts its flagship talk show. Heather Murdock reports for VOA from Lagos.
Heather Murdock
Sometimes called "the Oprah of Africa," Mosunmola "Mo" Abudu is a leader in the African television industry.  She runs the only continent-wide television network and hosts its flagship talk show.  Her mission: to shed stereotypes and portray Africa in the same way Hollywood portrays America; as a dynamic, modern place that grapples with complex issues.  

There is no shortage of glamour in Lagos, Nigeria’s financial capital and home to Nollywood, arguably the most prolific film industry in the world.
 
But there might be no one in Lagos more glamorous than Mo Abudu, who heads EbonyLife TV, which calls itself “Africa’s first Global Black entertainment and lifestyle network” and beams into nearly every country on the continent.
 
At her office in Lagos, she says that for her, media is not just entertainment.
 
“I think it is critical for Africa to tell its own story.  I was born in the U.K.  Went to school in the U.K.  I have been asked the most absurd questions about who I am.  And I think I felt that media was one of the most powerful tools to let the world know who we were," said "Mo" Abudu.

Extreme poverty and underdeveloped desert land are the two images of Africa most often seen on television, Abudu says.
 
“The realties that you often see on television are not the only realities that exist.  So it is important for us to show the world that there’s another reality.  Also it is important for us as Africans to see a more positive side of Africa rather than that that is often reported, I am sorry to say, by the Western media," she said.

These realities include a growing middle class and modern technologies impacting all aspects of life, she says.
 
The network’s flagship program, a talk show called ‘Moments With Mo,’ has led fans to dub Abudu as ‘Africa’s Oprah.’  
 
Abudu says she has not met American media mogul and TV star Oprah Winfrey, but she wants to.

“This is someone I have looked up to all my life.  She is an unknowing mentor, black woman who is strong and powerful and made her impact felt globally," she said.

In the meantime EbonyLife is sponsoring a new home in Lagos that is expected to house 100 girls that would otherwise be living on the streets.
 
Young African women face enormous challenges, she says, but she is living proof that it is possible for them to lead industries on the continent.
 
“What I would like to say to young women in Africa today that want to be like me is that you have to just work really, really hard.  You are going to get lots of knocks, people telling you can not do it.   Which is why its important for you to have that deep-seated belief that you can do it," she said.

Abudu does not deny that some African stereotypes are part of life in Nigeria.  But Africa is changing fast, she says, and part of her mission is show that these stereotypes are not the entire picture.

You May Like

India PM Modi's party distances itself from religious conversions

BJP under fire for being slow to rein in hardline affiliate groups allegedly trying to promote a Hindu-dominant agenda by luring Muslims and Christians to convert to Hinduism More

Anti-Whaling Group Found in Contempt of Court

Radical environmentalists who threw acid and smoke bombs at Japanese whalers in the waters off Antarctica continue their campaign to disrupt Japan's annual whale hunt More

UN's Ban Urges End to Discrimination Against Ebola Workers

Ban was speaking in Guinea on the second day of a whistle-stop tour aimed at thanking healthcare workers of the countries at the heart of the epidemic More

This forum has been closed.
Comment Sorting
Comments
     
by: soumahoro ganifou from: abidjan
May 05, 2014 6:09 PM
I really appreciated this kind of initiative which show the good view and images of our lovely africa we should stand for that, it has been so long time where foreigner in their way of seeing things were showing,speakind according to their need the information about africa now is the time for everyone to say enough is enough and showing our real information about/for african. it is the peaceful land where people lives in brotherhood not the harmful areas

In Response

by: Johnson from: Lagos
May 09, 2014 6:30 AM
Mo Abudu is doing great for Nigeria and the continent of Africa as a whole. Although the continent is continuously bedeviled by negativeness, this woman continues to make us proud as Black People. Well done, Mo! You are a worthy ambassador of the continent. God bless you.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Sudan School Becomes Target of Aerial Attacksi
X
December 19, 2014 12:45 AM
The school dropout rate is at an all-time high in Sudan's South Kordofan state because many schools have been destroyed during the three-year civil war between the government and SPLA-N rebel forces. Adam Bailes visited Sudan's Nuba Mountains' region and reports many children are simply too scared to go to school
Video

Video Sudan School Becomes Target of Aerial Attacks

The school dropout rate is at an all-time high in Sudan's South Kordofan state because many schools have been destroyed during the three-year civil war between the government and SPLA-N rebel forces. Adam Bailes visited Sudan's Nuba Mountains' region and reports many children are simply too scared to go to school
Video

Video VOA Reporter Tours Devastated Peshawar School

Islamist militants wearing military uniforms and strapped with explosives attacked a military run school Tuesday in the northwestern Pakistani city of Peshawar. At least 141 people were killed in the horrific attack, most of them young students. VOA reporter Ayaz Gul visited the devastated school and attended the funeral of the principal who courageously tried to save her students from the deadly attack.
Video

Video Nigerians Fleeing Boko Haram Languish in Camp Near Capital

In its five-year effort to impose Islamic law in northeastern Nigeria, the Boko Haram extremist group has killed thousands of people and forced hundreds of thousands to flee. Some of those who ran for their lives now live in squalor on the edges of the capital, Abuja. Chris Stein reports for VOA.
Video

Video Putin Says Russian Economy Will Emerge Stronger

Russian President Vladimir Putin has said his country's sinking economy will not only recover but also become stronger, despite falling oil prices and Western sanctions over Ukraine. VOA's Daniel Schearf reports.
Video

Video Detained Turkish Journalists Follow Teachings of US-Based Preacher

The Turkish government’s jailing of critical journalists has sparked international condemnation and is being seen as an effort to undermine the followers of an ailing Turkish preacher based in the United States. VOA religion reporter Jerome Socolovsky has more.
Video

Video ‘Anti-Islamization’ Marches Increase Tensions In Germany

Anti-immigrant rallies in Germany have been building in recent weeks, peaking Monday night in the city of Dresden where tens of thousands of people turned out to demonstrate against what they call the ‘Islamization’ of the West. Germany has offered asylum to more Syrian refugees than any other country, and this appears to have set off the protests. Henry Ridgwell reports from London.
Video

Video Aceh Rebuilt Decade After Tsunami, But Scars Remain

On December 26, 2004 there was an earthquake in the Indian Ocean so powerful it caused the Earth’s axis to wobble a few centimeters. Onshore on the island of Sumatra, the resulting tsunami was devastating. A decade later, VOA Correspondent Steve Herman reports from Banda Aceh, Indonesia, where although there is little remaining evidence of the physical devastation, the psychological scars among survivors remain.
Video

Video Refugees Living in Kenya Long for Peace in the Home Countries

Kenya is host to numerous refugees seeking safe haven from conflict. Immigrants from Somalia face challenges in their new lives in Kenya. Ahead of International Migrants Day (December 18) Lenny Ruvaga has more for VOA News from the Kenyan capital.

All About America

AppleAndroid