News / Africa

'Africa’s Oprah' Showcases Different Side of Continent

'Africa’s Oprah' Showcases Different Side of Continenti
X
Heather Murdock
May 04, 2014 9:31 PM
Sometimes called the "Oprah of Africa," Mosunmola "Mo" Abudu is a leader in the African television industry. She runs the only continent-wide television network and hosts its flagship talk show. Heather Murdock reports for VOA from Lagos.
Heather Murdock
Sometimes called "the Oprah of Africa," Mosunmola "Mo" Abudu is a leader in the African television industry.  She runs the only continent-wide television network and hosts its flagship talk show.  Her mission: to shed stereotypes and portray Africa in the same way Hollywood portrays America; as a dynamic, modern place that grapples with complex issues.  

There is no shortage of glamour in Lagos, Nigeria’s financial capital and home to Nollywood, arguably the most prolific film industry in the world.
 
But there might be no one in Lagos more glamorous than Mo Abudu, who heads EbonyLife TV, which calls itself “Africa’s first Global Black entertainment and lifestyle network” and beams into nearly every country on the continent.
 
At her office in Lagos, she says that for her, media is not just entertainment.
 
“I think it is critical for Africa to tell its own story.  I was born in the U.K.  Went to school in the U.K.  I have been asked the most absurd questions about who I am.  And I think I felt that media was one of the most powerful tools to let the world know who we were," said "Mo" Abudu.

Extreme poverty and underdeveloped desert land are the two images of Africa most often seen on television, Abudu says.
 
“The realties that you often see on television are not the only realities that exist.  So it is important for us to show the world that there’s another reality.  Also it is important for us as Africans to see a more positive side of Africa rather than that that is often reported, I am sorry to say, by the Western media," she said.

These realities include a growing middle class and modern technologies impacting all aspects of life, she says.
 
The network’s flagship program, a talk show called ‘Moments With Mo,’ has led fans to dub Abudu as ‘Africa’s Oprah.’  
 
Abudu says she has not met American media mogul and TV star Oprah Winfrey, but she wants to.

“This is someone I have looked up to all my life.  She is an unknowing mentor, black woman who is strong and powerful and made her impact felt globally," she said.

In the meantime EbonyLife is sponsoring a new home in Lagos that is expected to house 100 girls that would otherwise be living on the streets.
 
Young African women face enormous challenges, she says, but she is living proof that it is possible for them to lead industries on the continent.
 
“What I would like to say to young women in Africa today that want to be like me is that you have to just work really, really hard.  You are going to get lots of knocks, people telling you can not do it.   Which is why its important for you to have that deep-seated belief that you can do it," she said.

Abudu does not deny that some African stereotypes are part of life in Nigeria.  But Africa is changing fast, she says, and part of her mission is show that these stereotypes are not the entire picture.

You May Like

Islamic State Survivor: A Yazidi Girl's Tale

Sarah Said Haydar, captured a year ago while fleeing Islamic State onslaught in northern Iraq, was so traumatized by militants, she sought to end her own life More

EU, US Applaud Kosovo Law on Special Court

Joint statement says lawmakers' decision to address allegations of war crimes 'demonstrated their commitment to the rule of law and to honor international agreements' More

ASEAN Ministers to Push for S. China Sea Agreements

According to documents obtained by VOA Khmer, ministers will stand up for 'freedom of navigation, unimpeded lawful maritime commerce, trade and over flight' More

This forum has been closed.
Comment Sorting
Comments
     
by: soumahoro ganifou from: abidjan
May 05, 2014 6:09 PM
I really appreciated this kind of initiative which show the good view and images of our lovely africa we should stand for that, it has been so long time where foreigner in their way of seeing things were showing,speakind according to their need the information about africa now is the time for everyone to say enough is enough and showing our real information about/for african. it is the peaceful land where people lives in brotherhood not the harmful areas
In Response

by: Johnson from: Lagos
May 09, 2014 6:30 AM
Mo Abudu is doing great for Nigeria and the continent of Africa as a whole. Although the continent is continuously bedeviled by negativeness, this woman continues to make us proud as Black People. Well done, Mo! You are a worthy ambassador of the continent. God bless you.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Cambodia Makes Progress Curbing Bear Tradei
X
Robert Carmichael
August 04, 2015 3:07 PM
Cambodia’s wild bears are under unprecedented pressure. Their native forests are being cut down at record rates, and China's huge demand for traditional medicine has made them targets. But experts say Cambodia's conservation efforts are setting an example that has put it well ahead of its neighbors in protecting bears. Robert Carmichael reports for VOA from Phnom Penh.
Video

Video Cambodia Makes Progress Curbing Bear Trade

Cambodia’s wild bears are under unprecedented pressure. Their native forests are being cut down at record rates, and China's huge demand for traditional medicine has made them targets. But experts say Cambodia's conservation efforts are setting an example that has put it well ahead of its neighbors in protecting bears. Robert Carmichael reports for VOA from Phnom Penh.
Video

Video Growing Number of E. Jerusalem Palestinians Seek Israeli Citizenship

Most Palestinians living in East Jerusalem have long rejected the option of full Israeli citizenship, seeing it as a betrayal to their political cause - the formation of a Palestinian state with East Jerusalem as its capital. But as that dream remains elusive, more and more Palestinians are applying for Israeli citizenship. Zlatica Hoke reports the decision is hard for many Palestinians who say they have to be pragmatic about it.
Video

Video With No Money, More Students, African Universities Struggle

Academics from around the African continent converged in Johannesburg last week for the African Universities Summit, a chance to tackle some of the major issues facing higher education in Africa today. VOA's Anita Powell reports from Johannesburg.
Video

Video Iraqi Yazidis Fear Death of Their Community

A year ago on August 3, Islamic State militants stormed the homelands of Iraq’s Yazidi minority, killing hundreds of men and enslaving thousands of women. The scenes of desperate Yazidi families crowding on the top of Sinjar mountain without food or water spurred Kurdish fighters into action, an emergency airlift and the start of the U.S. airstrike campaign against the Islamic State Sunni extremists. VOA's Sharon Benh reports from northern Iraq.
Video

Video Bangkok Warned It Soon Could Be Submerged

Italy's Venice and America's New Orleans are not the only cities gradually submerging. The nearly ten million residents of the Bangkok urban area now must confront warnings the city could become uninhabitable in a few decades. VOA Correspondent Steve Herman reports from the Thai capital.
Video

Video Inclusive Gym Gets People With Disabilities in Fitness Spirit

Individuals with special needs are 58 percent more likely to be obese than the general population. According to the U.S. Centers for Disease Control, they also have an increased likelihood of anxiety, depression and social isolation. But a sports club outside Washington wants to make a difference in these people's lives. With Carol Pearson narrating, VOA's June Soh reports.
Video

Video Wisconsin's Voter ID Law Still Mired In Controversy

Voter ID laws have sparked controversy across the US. More than 30 states enacted laws requiring citizens to show identification before they vote. Against fierce opposition, the state of Wisconsin recently enacted one the most restrictive voter ID laws in country. As Jeff Swicord reports, no one can predict its impact as the 2016 election nears.
Video

Video Astronauts Train Underwater for Deep Space Missions

Manned deep space missions are still a long way off, but space agencies are already testing procedures, equipment and human stamina for operations in extreme environment conditions. Small groups of astronauts take turns in spending days in an underwater lab, off Florida’s southern coast, simulating future missions to some remote world. VOA’s George Putic reports.
Video

Video Ebola Vaccine Hailed as Highly Effective

At last, there's a way to end the suffering from the Ebola epidemic that has ravaged West Africa for more than a year. Researchers say the vaccine is so effective, there may never be a major outbreak of Ebola again. VOA's Carol Pearson reports.
Video

Video Special Olympics Show Competitors' Skill, Determination

Special Olympics competitions will wrap up Saturday in Los Angeles, and the closing ceremony for athletes with intellectual disabilities will be held Sunday night. In a week of competition, athletes have shown what they can do through skill and determination. VOA's Mike O'Sullivan reports.
Video

Video Civil Rights Leaders Struggled to Achieve Voting Rights Act

Fifty years ago, lawmakers approved, and U.S. President Lyndon Johnson signed, the Voting Rights Act of 1965. The measure outlawed racial discrimination in voting, giving millions of blacks in many parts of the southern United States federal enforcement of the right to vote. Correspondent Chris Simkins introduces us to some civil rights leaders who were on the front lines in the struggle for voting rights.
Video

Video Shooter’s Grill: Serving Food with a Touch of the Second Amendment

Shooter's Grill, a restaurant in Rifle, Colorado, attracts visitors from all over the world as well as local patrons. The reason? Waitresses openly carry loaded firearms as they serve food, and customers are welcome to carry them, too. VOA's Enming Liu and Lin Yang paid a visit to Shooter's Grill, and heard different opinions about this unique establishment.
Video

Video Despite Controversy, Business Owner Continues Sale of Confederate Flags

At Cooter’s, a store in rural Sperryville, Virginia, about 120 kilometers west of Washington, D.C., Confederate flags are flying off the shelves. The red, white and blue battle flag, with 13 white stars representing the Confederate states, was carried by southern forces during the U.S. Civil War in the 1860s. The South had seceded from the Union over several key issues of disagreement, including slavery. VOA’s Deborah Block has the story.
Video

Video Booming London Property a ‘Haven for Dirty Money’

Billions of dollars of so-called ‘dirty money’ from the proceeds of crime - especially from Russia - are being laundered through the London property market, according to anti-corruption activists. As Henry Ridgwell reports from the British capital, the government has pledged to crack down on the practice.
Video

Video Hometown of Boy Scouts of America Founder Reacts to Gay Leader Decision

Ottawa, Illinois, is the hometown of W.D. Boyce, who founded the Boy Scouts of America in 1910. In Ottawa, where Scouting remains an important part of the legacy of the community, the end of the organization's ban on openly gay adult leaders was seen as inevitable. VOA's Kane Farabaugh reports.

VOA Blogs