News / Africa

'Africa’s Oprah' Showcases Different Side of Continent

'Africa’s Oprah' Showcases Different Side of Continenti
X
Heather Murdock
May 04, 2014 9:31 PM
Sometimes called the "Oprah of Africa," Mosunmola "Mo" Abudu is a leader in the African television industry. She runs the only continent-wide television network and hosts its flagship talk show. Heather Murdock reports for VOA from Lagos.
Heather Murdock
— Sometimes called "the Oprah of Africa," Mosunmola "Mo" Abudu is a leader in the African television industry.  She runs the only continent-wide television network and hosts its flagship talk show.  Her mission: to shed stereotypes and portray Africa in the same way Hollywood portrays America; as a dynamic, modern place that grapples with complex issues.  

There is no shortage of glamour in Lagos, Nigeria’s financial capital and home to Nollywood, arguably the most prolific film industry in the world.
 
But there might be no one in Lagos more glamorous than Mo Abudu, who heads EbonyLife TV, which calls itself “Africa’s first Global Black entertainment and lifestyle network” and beams into nearly every country on the continent.
 
At her office in Lagos, she says that for her, media is not just entertainment.
 
“I think it is critical for Africa to tell its own story.  I was born in the U.K.  Went to school in the U.K.  I have been asked the most absurd questions about who I am.  And I think I felt that media was one of the most powerful tools to let the world know who we were," said "Mo" Abudu.

Extreme poverty and underdeveloped desert land are the two images of Africa most often seen on television, Abudu says.
 
“The realties that you often see on television are not the only realities that exist.  So it is important for us to show the world that there’s another reality.  Also it is important for us as Africans to see a more positive side of Africa rather than that that is often reported, I am sorry to say, by the Western media," she said.

These realities include a growing middle class and modern technologies impacting all aspects of life, she says.
 
The network’s flagship program, a talk show called ‘Moments With Mo,’ has led fans to dub Abudu as ‘Africa’s Oprah.’  
 
Abudu says she has not met American media mogul and TV star Oprah Winfrey, but she wants to.

“This is someone I have looked up to all my life.  She is an unknowing mentor, black woman who is strong and powerful and made her impact felt globally," she said.

In the meantime EbonyLife is sponsoring a new home in Lagos that is expected to house 100 girls that would otherwise be living on the streets.
 
Young African women face enormous challenges, she says, but she is living proof that it is possible for them to lead industries on the continent.
 
“What I would like to say to young women in Africa today that want to be like me is that you have to just work really, really hard.  You are going to get lots of knocks, people telling you can not do it.   Which is why its important for you to have that deep-seated belief that you can do it," she said.

Abudu does not deny that some African stereotypes are part of life in Nigeria.  But Africa is changing fast, she says, and part of her mission is show that these stereotypes are not the entire picture.

You May Like

Video On the Scene: In Gaza, Darkness Brings Dread and Death

Palestinians fear nighttime raids, many feel abandoned by outside world, VOA's Scott Bobb reports More

African Small Farmers Could Be Key to Ending Food Insecurity

Experts say providing access to microloans, crop insurance, better storage facilities, irrigation, road systems and market information could enable greater production More

University of Michigan Wins Solar Car Race

Squad guided its student-designed solar-powered vehicle to fifth consecutive time victory in eight-day bi-annual American Solar Challenge More

This forum has been closed.
Comment Sorting
Comments
     
by: soumahoro ganifou from: abidjan
May 05, 2014 6:09 PM
I really appreciated this kind of initiative which show the good view and images of our lovely africa we should stand for that, it has been so long time where foreigner in their way of seeing things were showing,speakind according to their need the information about africa now is the time for everyone to say enough is enough and showing our real information about/for african. it is the peaceful land where people lives in brotherhood not the harmful areas

In Response

by: Johnson from: Lagos
May 09, 2014 6:30 AM
Mo Abudu is doing great for Nigeria and the continent of Africa as a whole. Although the continent is continuously bedeviled by negativeness, this woman continues to make us proud as Black People. Well done, Mo! You are a worthy ambassador of the continent. God bless you.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Vietnamese Staging Chinese Product Boycott After Oil Rig Spati
X
Reasey Poch
July 28, 2014 7:18 PM
China recently pulled an oil rig from an area of the disputed South China Sea that Vietnam also claims. Despite the action, the incident has had a lingering effect on consumers in Vietnam. VOA's Reasey Poch reports from Hanoi on an effort to boycott Chinese products.
Video

Video Vietnamese Staging Chinese Product Boycott After Oil Rig Spat

China recently pulled an oil rig from an area of the disputed South China Sea that Vietnam also claims. Despite the action, the incident has had a lingering effect on consumers in Vietnam. VOA's Reasey Poch reports from Hanoi on an effort to boycott Chinese products.
Video

Video ESA Spacecraft to Land on a Comet

After a long flight through deep space, a European Space Agency probe is finally approaching its target -- a comet millions of kilometers away from earth. Scientists say the mission may lead to some startling discoveries about the origins of the water on earth. VOA’s George Putic has more.
Video

Video Young Africans Arrive in US for Leadership Program

President Barack Obama's Young African Leadership Initiative has brought hundreds of young Africans to the United States for a six-week program aimed at building their knowledge and skills in fields such as public administration and business. Out of the 50,000 young Africans who applied for the program, just one percent was accepted. VOA's Laurel Bowman caught up with some of those who made the cut and has this report.
Video

Video In Honduras, Amnesty Rumors Fuel US Migration Surges

False rumors in Central America are fueling the current surge of undocumented young people being apprehended at the U.S. border. The inaccurate claims suggest the U.S. will give amnesty to young migrants from the region. As VOA's Brian Padden reports from Honduras, these rumors trace back to President Obama's 2012 executive order to halt deportations for some young undocumented immigrants already living in the United States.
Video

Video Students in Business for Themselves

They're only high school students, but they are making accessories for shoes, fabricating backpacks and doing product photography - all through their own businesses. It's the result of a partnership between a non-profit organization that teaches entrepreneurship and their schools. VOA's Mike O'Sullivan and Deyane Moses met the budding entrepreneurs near Los Angeles.
Video

Video Astronauts Train in Underwater Lab

In the world’s only underwater laboratory, four U.S. astronauts train for a planned visit to an asteroid. The lab - called Aquarius- is located five kilometers off Key Largo, in southern Florida. Living in close quarters and making excursions only into the surrounding ocean, they try to simulate the daily routine of a crew that will someday travel to collect samples of a rock orbiting far away from earth. VOA’s George Putic has more.

AppleAndroid