News / Health

Americans Try a New Kind of Brew

Forget coffee or tea, have a latte made from a South American shrub

Nate Winkler adds some spices to a mate blend at Oregon Yerba Mate in Redmond, Oregon
Nate Winkler adds some spices to a mate blend at Oregon Yerba Mate in Redmond, Oregon

Multimedia

Audio
Chris Lehman

It's not quite tea. And it's definitely not coffee.

The traditional South American beverage called yerba mate is still relatively unknown in the U.S. But it's becoming more and more prevalent in natural food stores and cafes.

Next big thing?

The Top Leaf Mate Bar in downtown Bend, regon looks a lot like your average coffee shop. But there's no coffee on the menu here.

The baristas are exclusively serving products made with yerba mate. That's a large shrub grown in countries like Argentina and Paraguay. The leaves are dried and steeped in either hot or cold water to make a beverage that's kind of like tea.

Santiago Casanueva owns Top Leaf Mate Bar in Bend, Oregon.
Santiago Casanueva owns Top Leaf Mate Bar in Bend, Oregon.

But Top Leaf customer Len Meserve is nursing a mug holding something that looks more like a fancy frothy coffee. It's called a mocha mate.

"It's mate and chocolate and it's very good," says Meserve.

Another popular drink is the mate latte. Customer Alex Monshaw made the switch from coffee to mate several months ago. He used to drink up to four cups of coffee a day. Not anymore.

"The cool thing about it is, it's not like if I miss a day of mate I'm pissed off all day, like coffee was, you know," says Monshaw. "When you miss your coffee, it's really unpleasant but mate isn't something I need to wake up. It's just something that makes me feel really good."

Feeling good

Top Leaf owner Santiago Casanueva is practically evangelistic in his support of mate. He wants to turn the mate bar concept into a franchised chain. But he doesn't expect to displace Americans' coffee anytime soon:

"Coffee's had a strong run for 20 years. It's going to keep being here," says Casanueva. "I educate my customers in a way that allows them to realize they're making, not only a choice that's giving them the same buzz if not better, but they're getting all these nutritional benefits."

Mate is traditionally served in a gourd, but the North American version often comes in a glass jar.
Mate is traditionally served in a gourd, but the North American version often comes in a glass jar.

Those nutritional benefits vary, depending on who you ask. Jennifer Nelson is director of clinical nutrition at the Mayo Clinic in Rochester, Minnesota. She says mate does have disease-fighting antioxidants along with nutrients like calcium, iron and Vitamin C.

"However, the total amount of those nutrients and the total amount of these antioxidants are relatively small in comparison to other foods," she says. "And so you need to kind of put it in perspective."

According to Nelson, mate does contain a small amount of caffeine, but much of its boost comes from other natural stimulants. She says mate, like other caffeinated beverages, is best consumed in moderation.

Going big

Moderation is the furthest thing from Oregon entrepreneur Nate Winkler's mind.

Winkler runs Oregon Yerba Mate. He does sell mate by the cup in a small café, but it's around back in his warehouse where the real action is.

Winkler imports mate from Argentina and adds herbs and spices in a customized blending machine that looks kind of like a cement mixer. Winkler says even his most creative concoctions are still about 95 percent mate.

But he says the flavored blends are a way to make it appeal to a wider audience. "Mate has a pretty bitter taste, especially drinking it traditional style. So for the American palate, it's really hard to handle that way."

Mixing in other flavors isn't the only concession to North American preferences that Winkler and other mate purveyors have made.

Shared experience

In South America, mate is a shared experience, almost a ritual. You drink it out of a gourd through a metal straw called a bombilla. A server pours water over the mate leaves, enough for a single serving. You drink it, and pass it back to the server, who does the same thing for the person next to you. The gourd goes around the circle, everyone drinking out of the same straw.

Winkler says he drank mate that way when he was in South America with the Peace Corps. But he's not sure most of his customers are ready for that.

"If people were more receptive to that kind of thing, I would obviously be way bigger on it," says Winkler. "But we're in America and it's fast-paced, you know, get your drink and go. It's going to be hard to get a bunch of people to come into my café and sit around and share a gourd."

Back at the Top Leaf Mate Bar in Bend, Santiago Casanueva says about 10 percent of his customers choose to share a gourd. Len Meserve is not one of them. He knows about the traditional way of drinking mate, but says while the shared experience has its attraction, he'd rather just go it alone:

"It's just more convenient to have your own," says Meserve. "You get to control it. We seem to like that aspect."

In addition to the convenience of drinking mate out of a cup, there's also the "yuck" factor. In a germ-phobic society, sharing a straw doesn't have much appeal.

You May Like

Is Air Travel Safe?

Aviation expert says despite tragic losses of Malaysian Airlines flights 370 and 17, industry experienced lowest fatality rate in recorded history last year More

Multimedia 100 Days Later, Nigerian Girls Still Held

Activists holding rallies in Nigeria and several other countries to mark 100th day of captivity for more than 200 schoolgirls being held by Boko Haram More

Chocolate Too Bitter? Swap Sugar for Mushrooms

US food technology company develops fermentation process using mushrooms to reduce bitterness in cocoa beans, believes it will cut sugar content in candy More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
US Carriers Suspend Travel to Israeli
X
Carolyn Presutti
July 23, 2014 1:21 AM
The United States is prohibiting American carriers from flying to Israel's airport in Tel Aviv for 24 hours, because of rising violence between Israel and Hamas militants. The action was announced on Tuesday, after a rocket fired by Hamas militants in the Gaza Strip landed near the airport. As VOA's Carolyn Presutti tells us, international officials soon may have to determine which combat zones are too dangerous for commercial flights.
Video

Video US Carriers Suspend Travel to Israel

The United States is prohibiting American carriers from flying to Israel's airport in Tel Aviv for 24 hours, because of rising violence between Israel and Hamas militants. The action was announced on Tuesday, after a rocket fired by Hamas militants in the Gaza Strip landed near the airport. As VOA's Carolyn Presutti tells us, international officials soon may have to determine which combat zones are too dangerous for commercial flights.
Video

Video NASA Focuses on Earth-Like Planets

For decades, looking for life elsewhere in the universe meant listening for signals that could be from distant civilizations. But recent breakthroughs in space technology refocused some of that effort toward finding planets that may harbor life, even in its primitive form. VOA’s George Putic reports on a recent panel discussion at NASA’s headquarters, in Washington.
Video

Video IAEA: Iran Turns its Enriched Uranium Into Less Harmful Form

Iran has converted its stockpiles of enriched uranium into a less dangerous form that is more difficult to use for nuclear weapons, according to the United Nations’ Atomic Energy Agency. The move complies with an interim deal reached with Western powers on Iran's nuclear program last year, in exchange for easing of sanctions. Henry Ridgwell reports for VOA from London.
Video

Video Relic of Saint Draws Catholics Worried About Immigration Issue

A Roman Catholic saint who is a figure of devotion for those crossing the border into the United States is attracting believers concerned about the plight of undocumented immigrants. Mike O'Sullivan reports from Los Angeles, where a relic of Saint Toribio has drawn thousands to local churches.
Video

Video US Awards Medal of Honor for Heroics in Bloodiest of Afghan Battles

U.S. combat troops are withdrawing from Afghanistan, on pace to leave the country by the end of this year. But on Monday, U.S. President Barack Obama took time to honor a soldier whose actions while under fire in Afghanistan earned him the Medal of Honor. VOA's Jeff Seldin has more from the Pentagon.
Video

Video Ukraine Rebels Surrender MH17 Black Boxes

After days of negotiations, a senior separatist leader handed over two black boxes from an airliner downed over eastern Ukraine to Malaysian experts early Tuesday. While on Monday, the U.N. Security Council unanimously demanded that armed groups controlling the crash site allow safe and unrestricted access to the wreckage.
Video

Video In Cambodia, HIV Diagnosis Brings Deadly Shame

Although HIV/AIDS is now a treatable condition, a positive diagnosis is still a life altering experience. In Cambodia, people living with HIV are often disowned by friends, family and the community. This humiliation can be unbearable. We bring you one Cambodian woman’s struggle to overcome a life tragedy and her own HIV positive diagnosis.
Video

Video Nature of Space Exploration Enters New Age

Forty-five years ago this month, the first humans walked on the moon. It was during an era of the space race between the United States and the Soviet Union. World politics have changed since then and -- as Elizabeth Lee reports -- so has the nature of space exploration.

AppleAndroid