News / Health

Americans Try a New Kind of Brew

Forget coffee or tea, have a latte made from a South American shrub

Nate Winkler adds some spices to a mate blend at Oregon Yerba Mate in Redmond, Oregon
Nate Winkler adds some spices to a mate blend at Oregon Yerba Mate in Redmond, Oregon

Multimedia

Audio
Chris Lehman

It's not quite tea. And it's definitely not coffee.

The traditional South American beverage called yerba mate is still relatively unknown in the U.S. But it's becoming more and more prevalent in natural food stores and cafes.

Next big thing?

The Top Leaf Mate Bar in downtown Bend, regon looks a lot like your average coffee shop. But there's no coffee on the menu here.

The baristas are exclusively serving products made with yerba mate. That's a large shrub grown in countries like Argentina and Paraguay. The leaves are dried and steeped in either hot or cold water to make a beverage that's kind of like tea.

Santiago Casanueva owns Top Leaf Mate Bar in Bend, Oregon.
Santiago Casanueva owns Top Leaf Mate Bar in Bend, Oregon.

But Top Leaf customer Len Meserve is nursing a mug holding something that looks more like a fancy frothy coffee. It's called a mocha mate.

"It's mate and chocolate and it's very good," says Meserve.

Another popular drink is the mate latte. Customer Alex Monshaw made the switch from coffee to mate several months ago. He used to drink up to four cups of coffee a day. Not anymore.

"The cool thing about it is, it's not like if I miss a day of mate I'm pissed off all day, like coffee was, you know," says Monshaw. "When you miss your coffee, it's really unpleasant but mate isn't something I need to wake up. It's just something that makes me feel really good."

Feeling good

Top Leaf owner Santiago Casanueva is practically evangelistic in his support of mate. He wants to turn the mate bar concept into a franchised chain. But he doesn't expect to displace Americans' coffee anytime soon:

"Coffee's had a strong run for 20 years. It's going to keep being here," says Casanueva. "I educate my customers in a way that allows them to realize they're making, not only a choice that's giving them the same buzz if not better, but they're getting all these nutritional benefits."

Mate is traditionally served in a gourd, but the North American version often comes in a glass jar.
Mate is traditionally served in a gourd, but the North American version often comes in a glass jar.

Those nutritional benefits vary, depending on who you ask. Jennifer Nelson is director of clinical nutrition at the Mayo Clinic in Rochester, Minnesota. She says mate does have disease-fighting antioxidants along with nutrients like calcium, iron and Vitamin C.

"However, the total amount of those nutrients and the total amount of these antioxidants are relatively small in comparison to other foods," she says. "And so you need to kind of put it in perspective."

According to Nelson, mate does contain a small amount of caffeine, but much of its boost comes from other natural stimulants. She says mate, like other caffeinated beverages, is best consumed in moderation.

Going big

Moderation is the furthest thing from Oregon entrepreneur Nate Winkler's mind.

Winkler runs Oregon Yerba Mate. He does sell mate by the cup in a small café, but it's around back in his warehouse where the real action is.

Winkler imports mate from Argentina and adds herbs and spices in a customized blending machine that looks kind of like a cement mixer. Winkler says even his most creative concoctions are still about 95 percent mate.

But he says the flavored blends are a way to make it appeal to a wider audience. "Mate has a pretty bitter taste, especially drinking it traditional style. So for the American palate, it's really hard to handle that way."

Mixing in other flavors isn't the only concession to North American preferences that Winkler and other mate purveyors have made.

Shared experience

In South America, mate is a shared experience, almost a ritual. You drink it out of a gourd through a metal straw called a bombilla. A server pours water over the mate leaves, enough for a single serving. You drink it, and pass it back to the server, who does the same thing for the person next to you. The gourd goes around the circle, everyone drinking out of the same straw.

Winkler says he drank mate that way when he was in South America with the Peace Corps. But he's not sure most of his customers are ready for that.

"If people were more receptive to that kind of thing, I would obviously be way bigger on it," says Winkler. "But we're in America and it's fast-paced, you know, get your drink and go. It's going to be hard to get a bunch of people to come into my café and sit around and share a gourd."

Back at the Top Leaf Mate Bar in Bend, Santiago Casanueva says about 10 percent of his customers choose to share a gourd. Len Meserve is not one of them. He knows about the traditional way of drinking mate, but says while the shared experience has its attraction, he'd rather just go it alone:

"It's just more convenient to have your own," says Meserve. "You get to control it. We seem to like that aspect."

In addition to the convenience of drinking mate out of a cup, there's also the "yuck" factor. In a germ-phobic society, sharing a straw doesn't have much appeal.

You May Like

Photogallery Americans Celebrate Thanksgiving With Feasts, Festivities

Holiday traditions include turkey dinners, 'turkey trots,' American-style football and New York parade with giant balloons More

Video For Obama, Ferguson Violence is a Personal Issue

With two years left in term, analysts say, president has less to lose by taking conversation on race further More

Video Italian Espresso Expands Into Space

When Italian astronaut Samantha Cristoforetti headed for the ISS, her countrymen worried how she would survive six months drinking only instant coffee More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
South Africa Sees Male Circumcision as Way to Reduce HIV Infectionsi
X
November 28, 2014 3:31 PM
South Africa remains plagued by AIDS despite massive government and NGO efforts on prevention and life-sustaining Anti-Retro-Viral programs. But the country has opened up another front to reduce new HIV infections: promoting circumcision. Emilie Iob reports for VOA News from a pioneering circumcision center in Orange Farm, Johannesburg.
Video

Video South Africa Sees Male Circumcision as Way to Reduce HIV Infections

South Africa remains plagued by AIDS despite massive government and NGO efforts on prevention and life-sustaining Anti-Retro-Viral programs. But the country has opened up another front to reduce new HIV infections: promoting circumcision. Emilie Iob reports for VOA News from a pioneering circumcision center in Orange Farm, Johannesburg.
Video

Video To Make A Living, Nairobi Street Vendors Face Legal Hurdles, Physical Violence

The Nairobi City Council has been accused of brutality in dealing with hawkers in the Central Business District - in order to stop them from illegally selling their wares on the streets. Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video For Obama, Ferguson Violence is a Personal Issue

Throughout the crisis in Ferguson, Missouri, President Barack Obama has urged calm, restraint and respect for the rule of law. But the events in Ferguson have prompted him to call — more openly than he has before — for profound changes to end the racism and distrust that he believes still exists between whites and blacks in the United States. VOA White House correspondent Luis Ramirez reports.
Video

Video Online Magazine Gets Kids Discussing Big Questions

Teen culture in America is often criticized for being superficial. But an online magazine has been encouraging some teenagers to explore deeper issues, and rewarding their efforts. VOA religion reporter Jerome Socolovsky went to this year’s Kidspirit awards ceremony in New York.
Video

Video US Community Kicks Off Thanksgiving With Parade

Thursday is Thanksgiving in the United States, a holiday whose roots go back to the country's earliest days as a British colony. One way Americans celebrate the occasion is with parades. Anush Avetisyan takes us to one such event on the day before Thanksgiving near Washington, where a community's diversity is on display. Joy Wagner narrates
Video

Video Aung San Suu Kyi: Myanmar Opposition to Keep Pushing for Constitutional Change

Myanmar opposition leader Aung San Suu Kyi says she and her supporters will continue pushing to amend a constitutional clause that bars her from running for president next year. VOA's Than Lwin Htun reports from the capital Naypyitaw in this report narrated by Colin Lovett.
Video

Video Mali Attempts to Shut Down Ebola Transmission Chain

Senegal and Nigeria were able to stop small Ebola outbreaks by closely monitoring those who had contact with the sick person and quickly isolating anyone with symptoms. Mali is now scrambling to do the same. VOA’s Anne Look reports from Mali on what the country is doing to shut down the chain of transmission.
Video

Video Ukraine Marks Anniversary of Deadly 1930s Famine

During a commemoration for millions who died of starvation in Ukraine in the early 1930s, President Petro Poroshenko lashed out at Soviet-era totalitarianism for causing the deaths and accused today’s Russian-backed rebels in the east of using similar tactics. VOA’s Daniel Shearf reports from Kyiv.
Video

Video Hong Kong Protests at a Crossroads

New public opinion polls in Hong Kong indicate declining support for pro-democracy demonstrations after weeks of street protests. VOA’s Bill Ide in Guangzhou and Pros Laput in Hong Kong spoke with protesters and observers about whether demonstrators have been too aggressive in pushing for change.
Video

Video US Immigration Relief Imminent for Mixed-Status Families

Tens of thousands of undocumented immigrants in the Washington, D.C., area may benefit from a controversial presidential order announced this week. It's not a path to citizenship, as some activists hoped. But it will allow more immigrants who arrived as children or who have citizen children, to avoid deportation and work legally. VOA's Victoria Macchi talks with one young man who benefited from an earlier presidential order, and whose parents may now benefit after years of living in fear.
Video

Video New Skateboard Defies Gravity

A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video Falling Gas Prices Impact US Oil Extraction

With the price of oil now less than $80 a barrel, motorists throughout the United States are benefiting from gas prices below $3 a gallon. But as VOA’s Kane Farabaugh reports, the decreasing price of petroleum has a downside for the hydraulic fracturing industry in the United States.

All About America

AppleAndroid