News / Health

    Americans Try a New Kind of Brew

    Forget coffee or tea, have a latte made from a South American shrub

    Nate Winkler adds some spices to a mate blend at Oregon Yerba Mate in Redmond, Oregon
    Nate Winkler adds some spices to a mate blend at Oregon Yerba Mate in Redmond, Oregon

    Multimedia

    Audio
    Chris Lehman

    It's not quite tea. And it's definitely not coffee.

    The traditional South American beverage called yerba mate is still relatively unknown in the U.S. But it's becoming more and more prevalent in natural food stores and cafes.

    Next big thing?

    The Top Leaf Mate Bar in downtown Bend, regon looks a lot like your average coffee shop. But there's no coffee on the menu here.

    The baristas are exclusively serving products made with yerba mate. That's a large shrub grown in countries like Argentina and Paraguay. The leaves are dried and steeped in either hot or cold water to make a beverage that's kind of like tea.

    Santiago Casanueva owns Top Leaf Mate Bar in Bend, Oregon.
    Santiago Casanueva owns Top Leaf Mate Bar in Bend, Oregon.

    But Top Leaf customer Len Meserve is nursing a mug holding something that looks more like a fancy frothy coffee. It's called a mocha mate.

    "It's mate and chocolate and it's very good," says Meserve.

    Another popular drink is the mate latte. Customer Alex Monshaw made the switch from coffee to mate several months ago. He used to drink up to four cups of coffee a day. Not anymore.

    "The cool thing about it is, it's not like if I miss a day of mate I'm pissed off all day, like coffee was, you know," says Monshaw. "When you miss your coffee, it's really unpleasant but mate isn't something I need to wake up. It's just something that makes me feel really good."

    Feeling good

    Top Leaf owner Santiago Casanueva is practically evangelistic in his support of mate. He wants to turn the mate bar concept into a franchised chain. But he doesn't expect to displace Americans' coffee anytime soon:

    "Coffee's had a strong run for 20 years. It's going to keep being here," says Casanueva. "I educate my customers in a way that allows them to realize they're making, not only a choice that's giving them the same buzz if not better, but they're getting all these nutritional benefits."

    Mate is traditionally served in a gourd, but the North American version often comes in a glass jar.
    Mate is traditionally served in a gourd, but the North American version often comes in a glass jar.

    Those nutritional benefits vary, depending on who you ask. Jennifer Nelson is director of clinical nutrition at the Mayo Clinic in Rochester, Minnesota. She says mate does have disease-fighting antioxidants along with nutrients like calcium, iron and Vitamin C.

    "However, the total amount of those nutrients and the total amount of these antioxidants are relatively small in comparison to other foods," she says. "And so you need to kind of put it in perspective."

    According to Nelson, mate does contain a small amount of caffeine, but much of its boost comes from other natural stimulants. She says mate, like other caffeinated beverages, is best consumed in moderation.

    Going big

    Moderation is the furthest thing from Oregon entrepreneur Nate Winkler's mind.

    Winkler runs Oregon Yerba Mate. He does sell mate by the cup in a small café, but it's around back in his warehouse where the real action is.

    Winkler imports mate from Argentina and adds herbs and spices in a customized blending machine that looks kind of like a cement mixer. Winkler says even his most creative concoctions are still about 95 percent mate.

    But he says the flavored blends are a way to make it appeal to a wider audience. "Mate has a pretty bitter taste, especially drinking it traditional style. So for the American palate, it's really hard to handle that way."

    Mixing in other flavors isn't the only concession to North American preferences that Winkler and other mate purveyors have made.

    Shared experience

    In South America, mate is a shared experience, almost a ritual. You drink it out of a gourd through a metal straw called a bombilla. A server pours water over the mate leaves, enough for a single serving. You drink it, and pass it back to the server, who does the same thing for the person next to you. The gourd goes around the circle, everyone drinking out of the same straw.

    Winkler says he drank mate that way when he was in South America with the Peace Corps. But he's not sure most of his customers are ready for that.

    "If people were more receptive to that kind of thing, I would obviously be way bigger on it," says Winkler. "But we're in America and it's fast-paced, you know, get your drink and go. It's going to be hard to get a bunch of people to come into my café and sit around and share a gourd."

    Back at the Top Leaf Mate Bar in Bend, Santiago Casanueva says about 10 percent of his customers choose to share a gourd. Len Meserve is not one of them. He knows about the traditional way of drinking mate, but says while the shared experience has its attraction, he'd rather just go it alone:

    "It's just more convenient to have your own," says Meserve. "You get to control it. We seem to like that aspect."

    In addition to the convenience of drinking mate out of a cup, there's also the "yuck" factor. In a germ-phobic society, sharing a straw doesn't have much appeal.

    You May Like

    Video As Refugees Perish, Greek Graveyards Fill

    Before burial at overflowing cemeteries, unidentified dead being swapped for DNA, in case some day relatives come to learn their fate

    Russian Opposition Leader Sues Putin for Conflict of Interest

    Alexei Navalny tells VOA in exclusive interview why transfer of $2 billion from country’s wealth fund to company with ties to President Putin’s son-in-law triggered lawsuit

    Clinton, Sanders Fight for African American Votes

    Some African American lawmakers lining up to support Clinton in face of perceived surge by Sanders in race for Democratic nomination in presidential campaign

    This forum has been closed.
    Comments
         
    There are no comments in this forum. Be first and add one

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    NATO to Target Migrant Smugglersi
    X
    Jeff Custer
    February 11, 2016 4:35 PM
    NATO has announced plans to send warships to the Aegean Sea to target migrant smugglers in the alliance's most direct intervention so far since a wave of people began trying to reach European shores.
    Video

    Video NATO to Target Migrant Smugglers

    NATO has announced plans to send warships to the Aegean Sea to target migrant smugglers in the alliance's most direct intervention so far since a wave of people began trying to reach European shores.
    Video

    Video Russia's Catholics, Orthodox Hopeful on Historic Pope-Patriarch Meeting

    Russia's Catholic minority has welcomed an historic first meeting Friday in Cuba between the Pope and the Patriarch of Russia's dominant Orthodox Church. The Orthodox Church split with Rome in 1054 and analysts say politics, both church and state, have been driving the relationship in the centuries since. VOA's Daniel Schearf reports from Moscow.
    Video

    Video Used Books Get a New Life on the Streets of Lagos

    Used booksellers are importing books from abroad and selling them on the streets of Africa's largest city. What‘s popular with readers may surprise you. Chris Stein reports from Lagos.
    Video

    Video After NH Primaries All Eyes on South Carolina

    After Tuesday's primary in New Hampshire, US presidential candidates swiftly turned to the next election coming up in South Carolina. The so-called “first-in-the-South” poll may help further narrow down the field of candidates. Zlatica Hoke reports.
    Video

    Video US Co-ed Selective Service Plan Stirs Controversy

    Young women may soon be required to register with the U.S. Selective Service System, the U.S. government agency charged with implementing a draft in a national emergency. Top Army and Marine Corps commanders told the Senate Armed Services Committee recently that women should register, and a bill has been introduced in Congress requiring eligible women to sign up for the military draft. The issue is stirring some controversy, as VOA’s Bernard Shusman reports from New York.
    Video

    Video Lessons Learned From Ebola Might Help Fight Zika

    Now that the Ebola epidemic has ended in West Africa, Zika has the world's focus. And, as Carol Pearson reports, health experts and governments are applying some of the lessons learned during the Ebola crisis in Africa to fight the Zika virus in Latin America and the Caribbean.
    Video

    Video Smartphone Helps Grow Vegetables

    One day, you may be using your smartphone to grow your vegetables. A Taipei-based company has developed a farm cube — a small, enclosed ecosystem designed to grow plants indoors. The environment inside is automatically adjusted by the cube, but it can also be controlled through an app. VOA's Deborah Block has more on the gardening system.
    Video

    Video Illinois Voters Have Mixed Emotions on Obama’s Return to Springfield

    On the ninth anniversary of the launch of his quest for national office, President Barack Obama returned to Springfield, Illinois, to speak to the Illinois General Assembly, where he once served as state senator. His visit was met with mixed emotions by those with a front-row seat on his journey to the White House. VOA's Kane Farabaugh reports.
    Video

    Video Exhibit Turns da Vinci’s Drawings Into Real Objects

    In addition to being a successful artist, Renaissance genius Leonardo da Vinci designed many practical machines, some of which are still in use today, although in different forms. But a number of his projects were never realized — until today. VOA’s George Putic reports.
    Video

    Video Heated Immigration Debate Limits Britain’s Refugee Response

    Compared to many other European states, Britain has agreed to accept a relatively small number of Syrian refugees. Just over a thousand have arrived so far -- and some are being resettled in remote corners of the country. Henry Ridgwell reports on why Britain’s response has lagged behind its neighbors.
    Video

    Video Russia's Car Sales Shrink Overall, But Luxury and Economy Models See Growth

    Car sales in Russia dropped by more than a third in 2015 because of the country's economic woes. But, at the extreme ends of the car market, luxury vehicles and some economy brands are actually experiencing growth. VOA's Daniel Schearf reports from Moscow.
    Video

    Video Jordanian Theater Group Stages Anti-Terrorism Message

    The lure of the self-styled “Islamic State” has many parents worried about their children who may be susceptible to the organization’s online propaganda. Dozens of Muslim communities in the Middle East are fighting back -- giving young adults alternatives to violence. One group in Jordan is using dramatic expression a send a family message. Mideast Broadcasting Network correspondent Haider Al Abdali shared this report with VOA. It’s narrated by Bronwyn Benito
    Video

    Video Civil Rights Pioneer Remembers Struggle for Voting Rights

    February is Black History Month in the United States. The annual, month-long national observance pays tribute to important people and events that shaped the history of African Americans. VOA's Chris Simkins reports how one man fought against discrimination to help millions of blacks obtain the right to vote
    Video

    Video Helping the Blind 'See' Great Art

    There are 285 million blind and visually impaired people in the world who are unable to enjoy visual art at a museum. One New York photographer is trying to fix this situation by making tangible copies of the world’s masterpieces. VOA correspondent Victoria Kupchinetsky was there as visually impaired people got a feel for great art. Joy Wagner narrates her report.