News / USA

As World Meat Consumption Grows, US Appetite Wanes

As World Meat Consumption Grows, America's Appetite Wanesi
X
April 03, 2013 7:08 PM
For the first time on record, U.S. per-capita meat consumption has declined for four consecutive years, according to the most recent figures from the U.S. Department of Agriculture. VOA's Steve Baragona reports the six-percent drop between 2006 and 2010 is the largest sustained decline since record-keeping began in 1970.
For the first time on record, U.S. per-capita meat consumption has declined for four consecutive years, according to the most recent figures from the U.S. Department of Agriculture.

The six percent drop between 2006 and 2010 is the largest sustained decline since recordkeeping began in 1970.

Reasons for the decline are at least partly economic: rising prices and a bad U.S. economy have made meat less affordable for American consumers.

But there are intriguing signs that a cultural shift may be underway, as well.

Meat availability in the United States, an indicator of consumption habits.Meat availability in the United States, an indicator of consumption habits.
x
Meat availability in the United States, an indicator of consumption habits.
Meat availability in the United States, an indicator of consumption habits.
'Something is changing'

Joe Yonan grew up in the ranching town of San Angelo, Texas, where beef steaks are a staple food. Now, he’s a vegetarian.

This certified judge of barbecued meat started noticing his tastes shifting while digging in to some Texas brisket a couple years ago.

“It tasted really great,” he said, “But I didn’t find it satisfying on a primal level the way I used to. And that was surprising to me. And I thought, ‘Wow! Something definitely is changing.’”

Something also is changing in the food landscape. This year, for the first time, chefs named vegetarian entrees as a top-10 hot trend in an annual survey by the National Restaurant Association.

Yonan, the award-winning food editor of The Washington Post, noticed the trend at work. His column explaining his conversion to vegetarianism drew mostly positive responses, and not just from vegetarians.

"I got a lot of e-mails from people saying, ‘I’m not a vegetarian but I’m trying to do more of that at home,’” he said.

Flexitarians grow in number

While about seven percent of Americans identify themselves as vegetarians, it's the “flexitarians” - people who eat occasional meatless meals - that market research firms have just begun to explore.

One such firm, Packaged Facts, found that eating along the “meatless spectrum” is popular among college students, who will carry those eating habits into their adult years.

“Young people today are just not so meat-and-potatoes oriented as earlier generations were,” said environmental researcher Lester Brown at the Washington-based Earth Policy Institute.

Health concerns are one reason. Many studies link heavy consumption of red meat to higher risks of heart attacks, strokes and cancer.

“We’re beginning to realize that too much red meat is not good,” said Brown.

A nationwide “Meatless Monday” campaign encourages people to eat vegetarian at least once a week.

Trust a skinny chef

You can still get a burger on Mondays at Washington’s Nage Bistro, but chef Christopher Roberson also serves up hearty sandwiches of quinoa in a tangy sauce, and other meatless specialties.

Roberson said encouraging healthier eating means breaking some stereotypes.

“People say don’t trust a skinny chef. I say, don’t trust a big one. He’s going to do that to you,” he said.

Opposite trend globally

But while meatless meals are catching on in the U.S., the demand for meat in emerging economies has grown along with rising prosperity.

“In other parts of the developing world, meat consumption is rising very fast. Brazil would be a case in point,” said Lester Brown. “And in China we’ve seen enormous growth in meat consumption over the last couple of decades.”

Brazil ate 43 percent more meat in 2009 than two decades earlier, and China consumes 58 percent more, according to the most recent U.N. figures.

Extra Earth needed

But providing the grain and water to feed those livestock takes a huge amount of resources, raising concerns about sustainability.  

“If the entire world were to move up to the U.S. level of grain consumption, we’d certainly need two planets the size of this one, and maybe by now, three,” said Brown.

Joe Yonan said his decision to give up meat was personal. He has assured readers that it won’t affect his editorial judgement.

“I think meat can be beautiful. I think it can be delicious,” he said. “I just don’t want to eat it.

You May Like

Anti-Terror Drills Highlight China’s Push Into Central Asia

China, Russia, several central Asian countries wrap up massive anti terrorism military drills in Inner Mongolia More

Erdogan’s First Step: Secure More Power in New Role in Turkey

Erdogan was sworn in as Turkey's first popularly elected president on Thursday; he picked former foreign minister Ahmet Davutoglu as PM More

Pakistan Army Fails to Break Political Deadlock

PM Sharif claims he didn't ask army to defuse crisis; military rejects claim More

This forum has been closed.
Comment Sorting
Comments
     
by: Patty
April 08, 2013 1:21 AM
With the rise in meat consumption in China the obesity and illness factors have gone through the roof - young children having to attend 'biggest loser' type gyms to lose the weight...meat consumption sucks on so many different levels.


by: Mary Finelli from: USA
April 04, 2013 1:31 PM
Thank you for this article!! There's nothing "beautiful" about meat if you realize what it entails. Going vegan is a win-win-win solution for animals, our health, and that of the planet. It's easier, tastier, and more compelling than ever.

In Response

by: Jana The Vegan Piranha from: Ohio
April 05, 2013 8:10 AM
Meat is beautiful when it's still on the animal. We have no right to exploit other species for our own temporal pleasures.


by: jc from: usa
April 03, 2013 9:59 PM
There are many reasons why the number of vegans has doubled in the US in less than 3 years. Here are two uplifting videos to help everyone understand why so many people are making this life affirming choice: http://www.youtube.com/watch?v=fKr4HZ7ukSE and http://www.veganvideo.org/.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Ukraine Battles Pro-Russia Rebel Assaulti
X
Daniel Schearf
August 29, 2014 9:30 PM
After NATO concluded an emergency meeting to discuss the crisis in eastern Ukraine, the country is struggling to contain heavy fighting near the strategic port of Mariupol, on the Azov Sea. Separatist rebels are trying to capture the city, allegedly with Russian military help, and Ukraine's defense forces are digging in. VOA's Daniel Schearf spoke with analysts about what lies ahead for Ukraine.
Video

Video Ukraine Battles Pro-Russia Rebel Assault

After NATO concluded an emergency meeting to discuss the crisis in eastern Ukraine, the country is struggling to contain heavy fighting near the strategic port of Mariupol, on the Azov Sea. Separatist rebels are trying to capture the city, allegedly with Russian military help, and Ukraine's defense forces are digging in. VOA's Daniel Schearf spoke with analysts about what lies ahead for Ukraine.
Video

Video Growing Business Offers Paint with a Twist of Wine

Two New Orleans area women started a small business seven years ago with one thing in mind: to help their neighbors relieve the stress of coping with a hurricane's aftermath. Today their business, which pairs painting and a little bit of wine, has become one of the fastest growing franchises across the U.S. VOA’s June Soh met the entrepreneurs at their newest franchise location in the Washington suburbs.
Video

Video Ebola Vaccine Trials To Begin Next Week

The National Institutes of Health says it is launching early stage trials of a vaccine to prevent the Ebola virus, which has infected or killed thousands of people across West Africa. The World Health Organization says Ebola could infect more than 20,000 people across the region by the time the outbreak is over. The epidemic has health experts and governments scrambling to prevent more people from becoming infected. Zlatica Hoke has more.
Video

Video Asian Bacteria Threatens Florida Orange Trees

Florida's citrus fruit industry is facing a serious threat from a bacteria carried by the Asian insect called psyllid. The widespread infestation again highlights the danger of transferring non-native species to American soil. VOA’s George Putic reports.
Video

Video Aging Will Reduce Economic Growth Worldwide in Coming Decades

The world is getting older, fast. And as more people retire each year, fewer working-age people will be there to replace them. Bond rating agency Moody’s says that will lead to a decline in household savings; reducing global investments - which in turn, will lead to slower economic growth around the world. But experts say it’s not too late to mitigate the economic impact of the world’s aging populations. Mil Arcega has more.
Video

Video Is West Doing Enough to Tackle Islamic State?

U.S. President Barack Obama has ruled out sending ground troops to Iraq to fight militants of the so-called Islamic State, or ISIS, despite officials in Washington describing the extremist group as the biggest threat the United States has faced in years. Henry Ridgwell reports from London on the growing uncertainty over whether the West’s response to ISIS will be enough to defeat the terrorist threat.
Video

Video Coalition to Fight Islamic State Could Reward Assad

The United States along with European and Mideast allies are considering a broader assault against Islamic State fighters who have spread from Syria into Iraq and risk further destabilizing an already troubled region. But as VOA State Department Correspondent Scott Stearns reports, confronting those militants could end up helping the embattled Syrian President Bashar al-Assad.
Video

Video Made in America Socks Get Toehold in Online Fashion Market

Three young entrepreneurs are hoping to revolutionize the high-end sock industry by introducing all-American creations of their own. And they’re doing most of it the old-fashioned way. VOA’s Julie Taboh recently caught up with them to learn what goes into making their one-of-a-kind socks.
Video

Video Americans, Ex-Pats Send Relief Supplies to West Africa

Health organizations from around the world are sending supplies and specialists to the West African countries that are dealing with the worst Ebola outbreak in history. On a smaller scale, ordinary Americans and African expatriates living in the United States are doing the same. VOA's Carol Pearson reports.
Video

Video America's Most Popular Artworks Displayed in Public Places

Public places in cities across America were turned into open-air art galleries in August. Pictures of the nation’s most popular artworks were displayed on billboards, bus shelters, subway platforms and more. The idea behind “Art Everywhere,” a collaborative campaign by five major museums is to allow more people to enjoy art and learn about the country’s culture and history. Faiza Elmasry has more.
Video

Video Chinese Doctors Use 3-D Spinal Implant

A Chinese boy suffering from a debilitating bone disease has become the first patient with a part of his spine created in a three-dimensional printer. Doctors say he will soon regain normal mobility. VOA’s George Putic reports.
Video

Video India’s Leprosy Battle Stymied by Continuing Stigma

Medical advancements in the treatment of leprosy have greatly diminished its impact around the world, largely eliminating the disease from most countries. India made great strides in combating leprosy, but still accounts for a majority of the world’s new cases each year, and the number of newly infected Indians is rising - more than 130,000 recorded last year. Doctors there say the problem has more to do with society than science. Shaikh Azizur Rahman reports from Kolkata.

AppleAndroid