News / Economy

Australia Eyes More Chinese Tourism

FILE - Australia's Prime Minister Julia Gillard walks past a Chinese national flag as she arrives at a welcoming lunch during the Australia China Economic and Trade Forum at a hotel in Beijing, April 9, 2013. The Chinese characters read, "Australia."
FILE - Australia's Prime Minister Julia Gillard walks past a Chinese national flag as she arrives at a welcoming lunch during the Australia China Economic and Trade Forum at a hotel in Beijing, April 9, 2013. The Chinese characters read, "Australia."
Phil Mercer
Australia is hoping to double the number of Chinese visitors to the country by 2020.  This week a delegation from Tourism Australia, a state-run agency, has been meeting Chinese investors, airline executives and government officials.  
 
More tourists visit Australia from China than from any other country apart from New Zealand.
 
Chinese travelers spent $102 billion worldwide last year, according to the United Nation’s World Tourism Organization, and Australia is keen to cash in on a booming industry.
 
Andrew McEvoy, the managing director of Tourism Australia, says more needs to be done to boost the numbers of Chinese visitors.
 
“Look, China is our fastest growing market. It's already our highest value market - almost 700,000 Chinese visitors spending in excess of AUD$ 4.5 billion [USD  $4.1 billion].  I think we're still a long way from being completely China ready but there are a lot of steps being taken and I would argue that the tourism industry is better geared than most industries to welcome Chinese engagement," said McEvoy.
 
FILE - Air China planes are seen on the tarmac of the Beijing Capital International Airport, July 11, 2011.FILE - Air China planes are seen on the tarmac of the Beijing Capital International Airport, July 11, 2011.
x
FILE - Air China planes are seen on the tarmac of the Beijing Capital International Airport, July 11, 2011.
FILE - Air China planes are seen on the tarmac of the Beijing Capital International Airport, July 11, 2011.
Tourism Australia officials this week signed a three-year agreement with Air China to increase the number of flights into Australia.  The airline is the only carrier to operate a direct service between Beijing and Sydney.
 
Other industry groups are also helping holiday companies cater to the Chinese market.
 
The managing director of Tourism Accommodation Australia, Rodger Powell, says even small measures can make a difference.
 
“It is really a matter of paying attention to the little things. Welcome letters for Chinese guests in Chinese language, kettles and teapots in the rooms and teacups and a selection of teas, specific local snacks and beverages. Some hotels are offering Chinese satellite news, Chinese newspapers available on request," said Powell.
 
Australia is also keen to attract Chinese gamblers, but faces competition from Macau, the world's largest gambling destination, and the Philippines.
 
Then there is an ambitious proposal to build a Chinese theme park north of Sydney, Australia’s biggest city.  The local authority in coastal Wyong is exploring plans by a Chinese businessman to build a $480 million tourist attraction that will include a full-size replica of Beijing's Forbidden City and a nine-story temple housing a giant Buddha.
 
Officials predict the bold venture, which is due to start construction next year, will attract millions of Chinese tourists.

You May Like

Official: S. Sudan President, Rebel Leader to Meet in Tanzania

Talks part of effort to end conflict in country that has left more than 10,000 people dead, displaced more than 1.5 million others More

Dutch Deny Link to Mystery Submarine Off Sweden

Netherlands denies Russian claim that 'foreign vessel' photographed in waters off Sweden could be Dutch More

China Boosts Efforts to Help Afghan, Regional Stability

Observers say China’s increased regional involvement are due to concerns that Afghan instability and the presence of anti-China militants in Pakistani border areas could fuel Xinjiang troubles More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
China Political Meeting Seeks to Improve Rule of Lawi
X
William Ide
October 20, 2014 10:23 AM
China’s communist leaders will host a top level political meeting this week, called the Fourth Plenum, and for the first time in the party’s history, rule of law will be a key item on the agenda. Analysts and Chinese media reports say the meetings could see the approval of long-awaited measures aimed at giving courts more independence and include steps to enhance an already aggressive and high-reaching anti-corruption drive. VOA’s Bill Ide has more from Beijing.
Video

Video China Political Meeting Seeks to Improve Rule of Law

China’s communist leaders will host a top level political meeting this week, called the Fourth Plenum, and for the first time in the party’s history, rule of law will be a key item on the agenda. Analysts and Chinese media reports say the meetings could see the approval of long-awaited measures aimed at giving courts more independence and include steps to enhance an already aggressive and high-reaching anti-corruption drive. VOA’s Bill Ide has more from Beijing.
Video

Video Ebola Orphanage Opens in Sierra Leone

Sierra Leone's first Ebola orphanage has opened in the Kailahun district. Hundreds of children orphaned since the beginning of the Ebola outbreak face stigma and rejection with nobody to care for them. Adam Bailes reports for VOA about a new interim care center that's aimed at helping the growing number of children affected by Ebola.
Video

Video Latinas Converting to Islam for Identity, Structure

Latinos are one of the fastest growing groups in the Muslim religion. According to the Pew Research Center, about 6 percent of American Muslims are Latino. And a little more than half of new converts are female. VOA’s Carolyn Presutti travelled to Miami, Florida -- where two out of every three residents is Hispanic -- to learn more.
Video

Video Nigeria Agrees to Cease-Fire With Boko Haram

Islamist militant group Boko Haram and the Nigerian government have agreed to a cease-fire. The Nigerian government issued an order Friday, telling all military chiefs "to comply with the cease-fire agreement in all theaters of operations. Why now and the significance of the agreement are questions on some people’s minds. VOA's Mariama Diallo reports.
Video

Video Kobani Fighting Sends 400,000 Refugees to Turkey

The offensive by Islamic State militants against the northern Syrian city of Kobani has caused hundreds of thousands of residents to flee to Turkey. They receive help from Turkish authorities and individuals, but say much more is needed. VOA’s Scott Bobb reports from the town of Suruc a few kilometers from the border.
Video

Video Exclusive: American Joins Kurds' Anti-IS Fight

The United States and other Western nations have expressed alarm about their citizens joining Islamic State forces in Syria and Iraq. In a rare counterpoint to the phenomenon, an American has taken up arms with the militants' Syrian Kurdish opponents. Elizabeth Arrott has more in this exclusive profile by VOA Kurdish reporter Zana Omer in Ras al Ayn, Syria.
Video

Video South Korea Confronts Violence Within Military Ranks

Every able-bodied South Korean male between 18 and 35 must serve for 21 to 36 months in the country’s armed forces, depending upon the specific branch. For many, service is a rite of passage to manhood. But there are growing concerns that bullying and violence come along with the tradition. Reporter Jason Strother has more from Seoul.
Video

Video Comanche People Maintain Pride in Their Heritage

The Comanche (Indian nation) once were called the “Lords of the Plains,” with an empire that included half the land area of current day Texas, large parts of Oklahoma, New Mexico, Kansas and Colorado.The fierceness and battle prowess of these warriors on horseback delayed the settlement of most of West Texas for four decades. VOA’s Greg Flakus reports from Lawton, Oklahoma, that while their warrior days are over, the 15,000 members of the Comanche Nation remain a proud people.
Video

Video Turkey Campus Attacks Raise Islamic Radicalization Fears

Concerns are growing in Turkey of Islamic radicalization at some universities, after clashes between supporters of the jihadist group Islamic State (IS) or ISIS, and those opposed to the extremists. Pro-jihadist literature is on sale openly on the streets of Istanbul. Critics accuse the government of turning a blind eye to radicalism at home, while Kurds accuse the president of supporting IS - a charge strongly denied. Henry Ridgwell reports from London.
Video

Video Syrian Defector Leaks Shocking Photos of Torture Victims

Shocking photographs purporting to show Syrian torture victims are on display at the U.S. Holocaust Memorial Museum in Washington. The museum says the graphic images are among thousands of photographs recently smuggled out of Syria by a military policeman-turned-defector. As VOA reporter Julie Taboh reports, the museum says the photos provide further evidence of atrocities committed by the government of Syrian President Bashar al-Assad against its own people.
Video

Video Drought-Stricken California Considers Upgrading Water System

A three-year drought in California is causing a water shortage that is being felt on farms and cities throughout the state. As VOA's Mike O’Sullivan reports, water experts, consumers and farmers say California needs to make changes to cope with an uncertain future.
Video

Video TechShop Puts High-tech Dreams Within Reach

Square, a business app and card reader, makes it possible to do credit card transactions through cell phones. But what made Square possible? VOA’s Adrianna Zhang and Enming Liu have the answer.

All About America

AppleAndroid

World Currencies

EUR
USD
0.7798
JPY
USD
106.41
GBP
USD
0.6203
CAD
USD
1.1242
INR
USD
61.430

Rates may not be current.