News / Economy

Australia Eyes More Chinese Tourism

FILE - Australia's Prime Minister Julia Gillard walks past a Chinese national flag as she arrives at a welcoming lunch during the Australia China Economic and Trade Forum at a hotel in Beijing, April 9, 2013. The Chinese characters read, "Australia."
FILE - Australia's Prime Minister Julia Gillard walks past a Chinese national flag as she arrives at a welcoming lunch during the Australia China Economic and Trade Forum at a hotel in Beijing, April 9, 2013. The Chinese characters read, "Australia."
Phil Mercer
Australia is hoping to double the number of Chinese visitors to the country by 2020.  This week a delegation from Tourism Australia, a state-run agency, has been meeting Chinese investors, airline executives and government officials.  
 
More tourists visit Australia from China than from any other country apart from New Zealand.
 
Chinese travelers spent $102 billion worldwide last year, according to the United Nation’s World Tourism Organization, and Australia is keen to cash in on a booming industry.
 
Andrew McEvoy, the managing director of Tourism Australia, says more needs to be done to boost the numbers of Chinese visitors.
 
“Look, China is our fastest growing market. It's already our highest value market - almost 700,000 Chinese visitors spending in excess of AUD$ 4.5 billion [USD  $4.1 billion].  I think we're still a long way from being completely China ready but there are a lot of steps being taken and I would argue that the tourism industry is better geared than most industries to welcome Chinese engagement," said McEvoy.
 
FILE - Air China planes are seen on the tarmac of the Beijing Capital International Airport, July 11, 2011.FILE - Air China planes are seen on the tarmac of the Beijing Capital International Airport, July 11, 2011.
x
FILE - Air China planes are seen on the tarmac of the Beijing Capital International Airport, July 11, 2011.
FILE - Air China planes are seen on the tarmac of the Beijing Capital International Airport, July 11, 2011.
Tourism Australia officials this week signed a three-year agreement with Air China to increase the number of flights into Australia.  The airline is the only carrier to operate a direct service between Beijing and Sydney.
 
Other industry groups are also helping holiday companies cater to the Chinese market.
 
The managing director of Tourism Accommodation Australia, Rodger Powell, says even small measures can make a difference.
 
“It is really a matter of paying attention to the little things. Welcome letters for Chinese guests in Chinese language, kettles and teapots in the rooms and teacups and a selection of teas, specific local snacks and beverages. Some hotels are offering Chinese satellite news, Chinese newspapers available on request," said Powell.
 
Australia is also keen to attract Chinese gamblers, but faces competition from Macau, the world's largest gambling destination, and the Philippines.
 
Then there is an ambitious proposal to build a Chinese theme park north of Sydney, Australia’s biggest city.  The local authority in coastal Wyong is exploring plans by a Chinese businessman to build a $480 million tourist attraction that will include a full-size replica of Beijing's Forbidden City and a nine-story temple housing a giant Buddha.
 
Officials predict the bold venture, which is due to start construction next year, will attract millions of Chinese tourists.

You May Like

For Lebanon-based Refugees, Desperation Fuels Perilous Passage

In a war that has caused an estimated three million people to flee Syria, efforts to make perilous sea journey in search of asylum expected to increase More

South African Brewer Tackles Climate Change

Mega-brewer SAB Miller sent delegates to climate summit in Peru, says it is one of many private companies taking their own steps to fight climate change More

Indonesia Reports Increase in Citizens Joining Islamic State

Officials say more than 350 of its citizens are now in Syria or Iraq to fight with Islamic State - 50 more than last month More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Will Pakistan School Shooting Galvanize Pakistan Against Extremism?i
X
Ayesha Tanzeem
December 17, 2014 11:54 AM
The attack on a military school in Pakistan’s northwest city of Peshawar left 141 dead, including 132 children. Strong statements of condemnation poured in from across the world. The country announced three days of mourning, and the leadership, both political and military, promised retribution. VOA's Ayesha Tanzeem looks at how likely the Pakistani government is to clamp down on all extremist groups.
Video

Video Will Pakistan School Shooting Galvanize Pakistan Against Extremism?

The attack on a military school in Pakistan’s northwest city of Peshawar left 141 dead, including 132 children. Strong statements of condemnation poured in from across the world. The country announced three days of mourning, and the leadership, both political and military, promised retribution. VOA's Ayesha Tanzeem looks at how likely the Pakistani government is to clamp down on all extremist groups.
Video

Video ‘Anti-Islamization’ Marches Increase Tensions In Germany

Anti-immigrant rallies in Germany have been building in recent weeks, peaking Monday night in the city of Dresden where tens of thousands of people turned out to demonstrate against what they call the ‘Islamization’ of the West. Germany has offered asylum to more Syrian refugees than any other country, and this appears to have set off the protests. Henry Ridgwell reports from London.
Video

Video Aceh Rebuilt Decade After Tsunami, But Scars Remain

On December 26, 2004 there was an earthquake in the Indian Ocean so powerful it caused the Earth’s axis to wobble a few centimeters. Onshore on the island of Sumatra, the resulting tsunami was devastating. A decade later, VOA Correspondent Steve Herman reports from Banda Aceh, Indonesia, where although there is little remaining evidence of the physical devastation, the psychological scars among survivors remain.
Video

Video Refugees Living in Kenya Long for Peace in the Home Countries

Kenya is host to numerous refugees seeking safe haven from conflict. Immigrants from Somalia face challenges in their new lives in Kenya. Ahead of International Migrants Day (December 18) Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video Turkey's Authoritarianism Dismays Western Allies

The Turkish government has been defiant in the face of criticism at home and abroad for its raids targeting opposition media. The European Union on Monday expressed dismay after President Recep Tayyip Erdogan lashed out at Brussels for criticizing his government's action. Turkey's bid to be considered for EU membership has been on hold while critics accuse the NATO ally of increasingly authoritarian rule. Zlatica Hoke reports.
Video

Video US-China Year in Review: Hong Kong to Climate Change

The United States is pushing for a code of conduct to resolve territorial disputes in the South China Sea as it works to improve commercial ties with Beijing. VOA State Department correspondent Scott Stearns reports on a year of U.S. policy toward China from Hong Kong to climate change.
Video

Video Japanese Leader’s Election Win Raises Potential for Conflict with Neighbors

Japan’s Prime Minister Shinzo Abe and his allies easily won a two-thirds majority in parliament Sunday, even though the country has slipped into recession under his conservative policies. VOA’s Brian Padden reports from Seoul, that the prime minister’s victory will empower him to continue economic reforms but also pursue a nationalist agenda that will likely increase tensions with Japan’s neighbors.
Video

Video Nuba Mountain Families Hide in Caves to Escape Aerial Bombings

Despite ongoing peace talks between Sudan's government and the rebel Sudan People’s Liberation Movement-North, or SPLM-N, daily aerial attacks continue in South Kordofan province’s Nuba Mountains. Adam Bailes was there and reports for VOA that government forces are targeting civilian areas, rather than military positions, with their daily bombardments.

All About America

AppleAndroid

World Currencies

EUR
USD
0.8033
JPY
USD
117.19
GBP
USD
0.6372
CAD
USD
1.1634
INR
USD
63.622

Rates may not be current.