News / USA

    Bison Stampede onto US Menus

    But supply can't keep up with demand

    There are about 500,000 bison in the United States today, not enough to keep up with demand for their meat.
    There are about 500,000 bison in the United States today, not enough to keep up with demand for their meat.

    Multimedia

    Audio
    Erika Celeste

    On a chilly autumn day in Fort Wayne, Indiana, customers inside the Three Rivers Café and co-op are lining up for a tasty meal of bison meat.

    Growing numbers of Americans are enjoying bison because it is considered more healthful than other meats. It is 40 percent higher in protein than beef, has more iron and potassium than pork, and is 97 percent fat free. It's being used in everything from sausages to spaghetti sauce, as well as burgers, steaks and stew.

    In fact, it's so popular that Adalyn Parker, the meat buyer for the co-op, says there's a problem.

    “In a week, we sell close to 20 packages, which is a pretty high number for a place like this. It's increasing, so that our supplier is out of stock until late November, because the demand is getting so high for it.”

    Cans of bison meat on the shelves at the Three Rivers Café and co-op in Indiana.
    Cans of bison meat on the shelves at the Three Rivers Café and co-op in Indiana.

    Three Rivers isn't the only retailer facing a shortage. All across the country, groceries and restaurants are running out of bison.

    That's a great problem to have, says Del-Vonna Feldbauer, who manages Wild Winds Buffalo Preserve, in Fremont, Indiana.“This was kind of a surprise for all of us. No one really thought we'd be out of meat.”

    Over 30 million bison once roamed the North American plains, providing Native tribes and later, European settlers, with meat and hides. However, by the late 19th century, the animals had been hunted nearly to extinction. Over the past few decades their numbers have rebounded, in large part due to conservation and a savvy food marketing campaign.

    John Trippy, a retired physician who owns the Wild Winds Buffalo Preserve, believes the bison industry owes much of its success to the National Bison Association's 2001 advertising campaign to promote the meat.

    John Trippy, owner of the Wild Winds Buffalo Preserve, with one of his animals.
    John Trippy, owner of the Wild Winds Buffalo Preserve, with one of his animals.

    “They started doing research on the nutritional value and taste and they got chefs involved," Trippy says. "That awareness is really what kicked off the public's interest in ‘Oh my gosh, we have an alternative to beef or to pork or to chicken.’ In New York City, they were calling it the sweet meat because it has a sweet taste to it. It's almost addictive, honestly, after you start eating it.”  

    Bison is about twice as expensive as other meats. Still, top producers say they could easily increase sales by 30 percent, if they had the meat to sell.

    A key reason supply for bison lags behind demand is because it takes bison a full year longer to have offspring than cattle. It also those bison calves a full year longer than young cattle to gain enough weight to be ready for market. In addition, many ranchers are finding it more profitable to hold on to heifers for breeding rather than slaughter.  

    And there simply aren't enough bison ranches to compete head-to-head with cattle as an alternative source of meat.  

    “Today we have about 500,000 bison in the country," says Trippy. "We slaughter 250,000 cattle every day, so it's a little, minute part of the market.”   

    The challenge now is to keep up with the demand, so they can hold onto their small-but-growing share of the market.

    The National Bison Association has launched a new campaign which encourages ranchers to increase their bison herds. The group also hopes to persuade some cattlemen to switch to bison, meeting with them to point out that the animals are cheaper to feed and require almost no maintenance.

    If the recruitment effort is as successful as the 2001 marketing campaign, America's bison supply could be back on track by 2014.

    You May Like

    Russian-Backed Offensive in Syria Pushes War to Tipping Point

    As threat to Aleppo and rebel forces grows, US plan to negotiate becomes less and less appealing for Syrian government, says one military analyst

    IS Runs Timber Smuggling Business in Afghanistan, Officials Say

    Government turning blind eye to smuggling, according to tribal leaders; Afghanistan's forest cover dropped by 50 percent in three decades, experts say

    Video White House Seeks $1.8 Billion to Combat Zika

    Obama administration says funding would 'support essential strategies to combat the virus' such as rapidly expanding mosquito control programs, accelerating vaccine research

    This forum has been closed.
    Comments
         
    There are no comments in this forum. Be first and add one

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    'No Means No' Program Targets Sexual Violence in Kenyai
    X
    February 08, 2016 4:30 PM
    The organizers of an initiative to reduce and stop rape in the informal settlements around Kenya's capital say their program is having marked success. Girls are taking self-defense classes while the boys are learning how to protect the girls and respect them. Lenny Ruvaga reports from Nairobi.
    Video

    Video 'No Means No' Program Targets Sexual Violence in Kenya

    The organizers of an initiative to reduce and stop rape in the informal settlements around Kenya's capital say their program is having marked success. Girls are taking self-defense classes while the boys are learning how to protect the girls and respect them. Lenny Ruvaga reports from Nairobi.
    Video

    Video New Hampshire Voters Are Independent, Mindful of History

    Once every four years, the northeastern state of New Hampshire becomes the center of the U.S. political universe with its first-in-the-nation presidential primary. What's unusual about New Hampshire is how seriously the voters take their role and the responsibility of being among the first to weigh in on the candidates.
    Video

    Video Chocolate Lovers Get a Sweet History Lesson

    Observed in many countries around the world, Valentine’s Day is sometimes celebrated with chocolate festivals. But at a festival near Washington, the visitors experience a bit more than a sugar rush. They go on a sweet journey through history. VOA’s June Soh takes us to the festival.
    Video

    Video 'Smart' Bandages Could Heal Wounds More Quickly

    Simple bandages are usually seen as the first line of attack in healing small to moderate wounds and burns. But scientists say new synthetic materials with embedded microsensors could turn bandages into a much more valuable tool for emergency physicians. VOA’s George Putic reports.
    Video

    Video Bhutanese Refugees in New Hampshire Closely Watching Primary Election

    They fled their country and lived in refugee camps in neighboring Nepal for decades before being resettled in the northeastern U.S. state of New Hampshire -- now the focus of the U.S. presidential contest. VOA correspondent Aru Pande spoke with members of the Bhutanese community, including new American citizens, about the campaign and the strong anti-immigrant rhetoric of some of the candidates.
    Video

    Video Researchers Use 3-D Printer to Produce Transplantable Body Parts

    Human organ transplants have become fairly common around the world in the past few decades. Researchers at various universities are coordinating their efforts to find solutions -- including teams at the University of Pennsylvania and Rice University in Houston that are experimenting with a 3-D printer -- to make blood vessels and other structures for implant. As VOA’s Greg Flakus reports from Houston, they are also using these artificial body parts to seek ways of defeating cancerous tumors.
    Video

    Video Helping the Blind 'See' Great Art

    There are 285 million blind and visually impaired people in the world who are unable to enjoy visual art at a museum. One New York photographer is trying to fix this situation by making tangible copies of the world’s masterpieces. VOA correspondent Victoria Kupchinetsky was there as visually impaired people got a feel for great art. Joy Wagner narrates her report.
    Video

    Video Sanders, Clinton Battle for Young Democratic Vote

    Despite a narrow loss to former Secretary of State Hillary Clinton in last week's Iowa Democratic caucuses, Vermont Senator Bernie Sanders secured more than 80 percent of the vote among those between the ages of 18 and 29. VOA correspondent Aru Pande talks to Democrats in New Hampshire about who they are leaning towards and why in this week's primary.
    Video

    Video German Artists to Memorialize Refugees With Life Jacket Exhibit

    Sold in every kind of shop in some Turkish port towns, life jackets have become a symbol of the refugee crisis that brought a million people to Europe in 2015.  On the shores of Lesbos, Greece, German artists collect discarded life jackets as they prepare an art installation they plan to display in Germany.  For VOA, Hamada Elrasam has this report from Lesbos, Greece.
    Video

    Video E-readers Help Ease Africa's Book Shortage

    Millions of people in Africa can't read, and there's a chronic shortage of books. A non-profit organization called Worldreader is trying to help change all that one e-reader at a time. VOA’s Deborah Block tells us about a girls' school in Nairobi, Kenya where Worldreader is making a difference.
    Video

    Video Genius Lets World Share Its Knowledge

    Inspired by crowdsourcing companies like Wikipedia, Genius allows anyone to edit anything on the web, using its web annotation tool
    Video

    Video In Philippines, Mixed Feelings About Greater US Military Presence

    In the Philippines, some who will be directly affected by a recent Supreme Court decision clearing the way for more United States troop visits are having mixed reactions.  The increased rotations come at a time when the Philippines is trying to build up its military in the face of growing maritime assertiveness from China.  From Bahile, Palawan on the coast of the South China Sea, Simone Orendain has this story.
    Video

    Video Microcephaly's Connection to Zika: Guilty Until Proven Innocent

    The Zika virus rarely causes problems for the people who get it, but it seems to be having a devastating impact on babies whose mothers are infected with Zika. VOA's Carol Pearson has more.
    Video

    Video Stunning Artworks Attract Record Crowds, Thanks to Social Media

    A new exhibit at the oldest art museum in America is shattering attendance records. Thousands of visitors are lining up to see nine giant works of art that have gotten a much-deserved shot of viral marketing. The 150-year-old Smithsonian American Art Museum has never had a response quite like this. VOA's Julie Taboh reports.