News / USA

Bison Stampede onto US Menus

But supply can't keep up with demand

There are about 500,000 bison in the United States today, not enough to keep up with demand for their meat.
There are about 500,000 bison in the United States today, not enough to keep up with demand for their meat.

Multimedia

Audio
Erika Celeste

On a chilly autumn day in Fort Wayne, Indiana, customers inside the Three Rivers Café and co-op are lining up for a tasty meal of bison meat.

Growing numbers of Americans are enjoying bison because it is considered more healthful than other meats. It is 40 percent higher in protein than beef, has more iron and potassium than pork, and is 97 percent fat free. It's being used in everything from sausages to spaghetti sauce, as well as burgers, steaks and stew.

In fact, it's so popular that Adalyn Parker, the meat buyer for the co-op, says there's a problem.

“In a week, we sell close to 20 packages, which is a pretty high number for a place like this. It's increasing, so that our supplier is out of stock until late November, because the demand is getting so high for it.”

Cans of bison meat on the shelves at the Three Rivers Café and co-op in Indiana.
Cans of bison meat on the shelves at the Three Rivers Café and co-op in Indiana.

Three Rivers isn't the only retailer facing a shortage. All across the country, groceries and restaurants are running out of bison.

That's a great problem to have, says Del-Vonna Feldbauer, who manages Wild Winds Buffalo Preserve, in Fremont, Indiana.“This was kind of a surprise for all of us. No one really thought we'd be out of meat.”

Over 30 million bison once roamed the North American plains, providing Native tribes and later, European settlers, with meat and hides. However, by the late 19th century, the animals had been hunted nearly to extinction. Over the past few decades their numbers have rebounded, in large part due to conservation and a savvy food marketing campaign.

John Trippy, a retired physician who owns the Wild Winds Buffalo Preserve, believes the bison industry owes much of its success to the National Bison Association's 2001 advertising campaign to promote the meat.

John Trippy, owner of the Wild Winds Buffalo Preserve, with one of his animals.
John Trippy, owner of the Wild Winds Buffalo Preserve, with one of his animals.

“They started doing research on the nutritional value and taste and they got chefs involved," Trippy says. "That awareness is really what kicked off the public's interest in ‘Oh my gosh, we have an alternative to beef or to pork or to chicken.’ In New York City, they were calling it the sweet meat because it has a sweet taste to it. It's almost addictive, honestly, after you start eating it.”  

Bison is about twice as expensive as other meats. Still, top producers say they could easily increase sales by 30 percent, if they had the meat to sell.

A key reason supply for bison lags behind demand is because it takes bison a full year longer to have offspring than cattle. It also those bison calves a full year longer than young cattle to gain enough weight to be ready for market. In addition, many ranchers are finding it more profitable to hold on to heifers for breeding rather than slaughter.  

And there simply aren't enough bison ranches to compete head-to-head with cattle as an alternative source of meat.  

“Today we have about 500,000 bison in the country," says Trippy. "We slaughter 250,000 cattle every day, so it's a little, minute part of the market.”   

The challenge now is to keep up with the demand, so they can hold onto their small-but-growing share of the market.

The National Bison Association has launched a new campaign which encourages ranchers to increase their bison herds. The group also hopes to persuade some cattlemen to switch to bison, meeting with them to point out that the animals are cheaper to feed and require almost no maintenance.

If the recruitment effort is as successful as the 2001 marketing campaign, America's bison supply could be back on track by 2014.

You May Like

Video Genome Initiative Urgently Works to Freeze DNA Before Species Go Extinct

Smithsonian senior research botanist Vicki Funk says ultimate goal is 'trying to get one-half of the diversity of plant life on Earth at the genus level in two years' More

Video Russia Accused of Abusing Interpol to Pursue Opponents

Report from member of British think tank says Russian extradition requests keep targets from traveling More

US Lawmakers Weigh Turkish Anti-terror Moves

Turkey’s two-pronged campaign against Islamic State militants, Kurdish PKK forces provokes mixed reactions on Capitol Hill More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Russia Accused of Abusing Interpol to Pursue Opponentsi
X
Henry Ridgwell
July 28, 2015 9:53 PM
A British pro-democracy group has accused Russia of abusing the global law enforcement agency Interpol by requesting the arrest and extradition of political opponents. A new report by the group notes such requests can mean the accused are unable to travel and are often unable to open bank accounts. VOA's Henry Ridgwell reports.
Video

Video Russia Accused of Abusing Interpol to Pursue Opponents

A British pro-democracy group has accused Russia of abusing the global law enforcement agency Interpol by requesting the arrest and extradition of political opponents. A new report by the group notes such requests can mean the accused are unable to travel and are often unable to open bank accounts. VOA's Henry Ridgwell reports.
Video

Video Genome Initiative Urgently Moves to Freeze DNA Before Species Go Extinct

Earth is in the midst of its sixth mass extinction. The last such event was caused by an asteroid 66 million years ago. It killed off the dinosaurs and practically everything else. So scientists are in a race against time to classify the estimated 11 million species alive today. So far only 2 million are described by science, and researchers are worried many will disappear before they even have a name. VOA’s Rosanne Skirble reports.
Video

Video Scientists: One-Dose Malaria Cure is Possible

Scientists have long been trying to develop an effective protection and cure for malaria - one of the deadliest diseases that affects people in tropical areas, especially children. As the World Health Organization announces plans to begin clinical trials of a promising new vaccine, scientists in South Africa report that they too are at an important threshold. George Putic reports, they are testing a compound that could be a single-dose cure for malaria.
Video

Video Special Olympics Athletes Meet International Friends

The Special Olympics are underway in Los Angeles, California, with athletes from 165 countries participating in an event that gives people with intellectual disabilities the chance to take part in an international competition. VOA's Mike O'Sullivan reports that for athletes and their families, it's also an opportunity to make new friends in an international setting.
Video

Video 'New York' Magazine Features 35 Cosby Accusers

The latest issue of 'New York' magazine features 35 women who say they were drugged and raped by film and television celebrity Bill Cosby. The women are aged from 44 to 80 and come from different walks of life and races. The magazine interviewed each of them separately, but Zlatica Hoke reports their stories are similar.
Video

Video US Calls Fight Against Human Trafficking a Must Win

The United States is promising not to give up its fight against what Secretary of State John Kerry calls the “scourge” of modern slavery. Officials released the country’s annual human trafficking report Monday – a report that’s being met with some criticism. VOA’s National Security correspondent Jeff Seldin has more from the State Department.
Video

Video Iran Nuclear Pact Wins Few New US Congressional Backers

Later this week, President Barack Obama returns from a trip to Africa to confront a U.S. Congress roiled by the nuclear accord with Iran, an agreement that has received the blessing of the U.N. Security Council. Days of intensive lobbying and testimony by top administration officials have won few new congressional supporters of the pact. VOA’s Michael Bowman reports.
Video

Video Washington DC Underground Streetcar Station to Become Arts Venue

Abandoned more than 50 years ago, the underground streetcar station in Washington D.C.’s historic DuPont Circle district is about to be reborn. The plan calls for turning the spacious underground platforms - once meant to be a transportation hub, - into a unique space for art exhibitions, presentations, concerts and even a film set. Roman Mamonov has more from beneath the streets of the U.S. capital. Joy Wagner narrates his report.
Video

Video Europe’s Twin Crises Collide in Greece as Migrant Numbers Soar

Greece has replaced Italy as the main gateway for migrants into Europe, with more than 100,000 arrivals in the first six months of 2015. Many want to move further into Europe and escape Greece’s economic crisis, but they face widespread dangers on the journey overland through the Balkans. VOA's Henry Ridgwell reports.
Video

Video Stink Intensifies as Lebanon’s Trash Crisis Continues

After the closure of a major rubbish dump a week ago, the streets of Beirut are filling up with trash. Having failed to draw up a plan B, politicians are struggling to deal with the problem. John Owens has more for VOA from Beirut.
Video

Video Paris Rolls Out Blueprint to Fight Climate Change

A U.N. climate conference in December aims to produce an ambitious agreement to fight heat-trapping greenhouse gases. But many local governments are not waiting, and have drafted their own climate action plans. That’s the case with Paris — which is getting special attention, since it’s hosting the climate summit. Lisa Bryant takes a look for VOA at the transformation of the French capital into an eco-city.
Video

Video Racially Diverse Spider-Man Takes Center Stage

Whether it’s in a comic book or on the big screen, fans have always known the man behind the Spider-Man mask as Peter Parker. But that is changing, at least in the comic book world. Marvel Comics announced that a character called Miles Morales will replace Peter Parker as Spider-Man in a new comic book series. He is half Latino, half African American, and he is quite popular among comic book fans. Correspondent Elizabeth Lee reports from Los Angeles.
Video

Video Critics of Japan Defense Policy Focus on Okinawa

In Okinawa, many locals have long complained that Tokyo places an unfair burden on the tiny island by locating most of Japan's U.S. military bases there. As Japan's government moves toward strengthening and expanding the country's defense policies, opponents of those plans are joining local protesters in Okinawa, voicing concern about where the country is headed. VOA’s Brian Padden reports from Okinawa.
Video

Video IS Uses Chemical Weapons in Syrian Attack

Islamic State militants have added a new weapon in their arsenal of fear: chemical weapons. VOA Kurdish service reporter Zana Omer was on the scene within hours of a recent attack in Hasakah, Syria, and has details of the subsequent investigation, in this report narrated by Miguel Amaya.
Video

Video Historic Symbol Is Theme of Vibrant New Show

A new exhibit in Washington is paying tribute to the American flag with a wide and eclectic selection of artwork that uses the historic symbol as its central theme. VOA’s Julie Taboh was at the DC Chamber of Commerce for the show’s opening.

VOA Blogs